About Affinnova
Affinnova is a company based in Waltham (United States) founded in 2000 was acquired by Nielsen in October 2014. Affinnova has raised $10.5 million across 2 funding rounds from investors including Nielsen and Sherbrooke Capital. The company has 138 employees as of December 31, 2014. Affinnova operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter Waltham, United States
- Employees 138 as on 31 Dec, 2014
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Technology
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- Legal Name Affinnova, Inc.
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Funding Insights of Affinnova
Affinnova has successfully raised a total of $10.5M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $4.5 million completed in August 2004. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Affinnova
Affinnova has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen and Sherbrooke Capital.
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Nielsen is recognized as a global leader in audience measurement and media analytics.
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Investor details for Affinnova
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Investments & Acquisitions by Affinnova
Investment portfolio details for Affinnova
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Financial Statements - Affinnova
Detailed financials for Affinnova
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Affinnova Comparisons
Peer comparison for Affinnova
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Competitors of Affinnova
Affinnova operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Cloud based marketing management platform for businesses
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Marketing measurement solutions are delivered to link brands with consumers.
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Neoway is recognized as Brazil's largest data analytics company.
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Detailed competitors of Affinnova
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Latest news on Affinnova
Complete news archive for Affinnova
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Frequently Asked Questions about Affinnova
Affinnova was founded in 2000 and raised its 1st funding round 3 years after it was founded.
Affinnova is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
Affinnova is a funded company, having raised a total of $10.5M across 2 funding rounds to date.
As of Dec 31, 2014, the latest employee count at Affinnova is 138.
Affinnova was founded in 2000 and is headquartered in Waltham, United States. Marketing technology services are provided to large and mid-sized enterprises, including Fortune 500 firms such as Procter Gamble, Nestle, Pfizer, and Bank of America. Optimization algorithms and predictive analytics are employed for demand identification, pipeline prioritization, concept forecasting, package design, pricing insights, and portfolio optimization. The company was acquired by Nielsen and has been fully integrated.
Affinnova's top competitors include 4C Insights, TapClicks and InMarket.
Affinnova has 2 investors. Key investors include Nielsen, and Sherbrooke Capital.