About Affinnova
Affinnova is a Technology company based in Waltham (United States) founded in 2000, and was acquired by Nielsen in October 2014. Marketing technology solutions are delivered via optimization algorithms and analytics. Affinnova has raised $10.5 million across 2 funding rounds from investors including Nielsen and Sherbrooke Capital. The company has 138 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Sales and Marketing. Its legal entity is AFFINNOVA, INC. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Affinnova was founded in 2000 and is headquartered in Waltham, United States. Marketing technology services are provided to large and mid-sized enterprises, including Fortune 500 firms such as Procter Gamble, Nestle, Pfizer, and Bank of America. Optimization algorithms and predictive analytics are employed for demand identification, pipeline prioritization, concept forecasting, package design, pricing insights, and portfolio optimization. The company was acquired by Nielsen and has been fully integrated.
- Headquarters Waltham, United States
- Employees 138
- Stage Acquired
- SectorsTechnology
- Website affinnova.com
- Social LinkedIn X Facebook
- Acquired by Nielsen (Oct 2014)
- Legal Name Affinnova, Inc.
Funding Insights of Affinnova
Affinnova has successfully raised a total of $10.5M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $4.5 million completed in August 2004. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.5M
- Total Rounds 2
- Last Round Series C — $4.5M
- First Round $6M
(Jul 2003)
- Investors Count 1
All 2 funding rounds of Affinnova with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2004 | $4.5M | Series C | – | – | |
| Jul 2003 | $6M | Series B | – | – | – |
2 investors in total: 2 institutional.
Investors in Affinnova
Affinnova has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen and Sherbrooke Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in the US | sherbrookecapital.com | Wellesley, United States | ||
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for Affinnova
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Affinnova
4 dated milestones of Affinnova across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Affinnova is founded.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Series C, of $4.5M.
- Exit Acquired by Nielsen.
Competitors of Affinnova
Affinnova has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Affinnova
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Affinnova
Websites that share an audience with Affinnova (affinnova.com).
Websites whose visitors overlap most with Affinnova. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ipsos-na.com | ipsos-na.com | 100% | – | ||
| e-rewards.com | 100% | 905.4K | #39,844 | View details | |
chiefmartec.com | chiefmartec.com | 77% | #1,019,888 | – | |
| buzzback.com | 66% | #1,596,874 | View details | ||
| researchnow.com | 66% | 3.2M | #20,083 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Affinnova
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Affinnova (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Affinnova
Affinnova was founded in 2000 and raised its 1st funding round 3 years after it was founded.
Affinnova is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
Affinnova is a funded company, having raised a total of $10.5M across 2 funding rounds to date. The company's 1st funding round was a Series B of $6M, raised on Jul 2003.
Affinnova has 138 employees.
Affinnova was founded in 2000 and is headquartered in Waltham, United States. Marketing technology services are provided to large and mid-sized enterprises, including Fortune 500 firms such as Procter Gamble, Nestle, Pfizer, and Bank of America. Optimization algorithms and predictive analytics are employed for demand identification, pipeline prioritization, concept forecasting, package design, pricing insights, and portfolio optimization. The company was acquired by Nielsen and has been fully integrated.
Affinnova's top competitors include 4C Insights, TapClicks and data.ai.
Affinnova has 2 investors. Key investors include Nielsen, and Sherbrooke Capital.
Affinnova operates through Affinnova, Inc..
Yes. Affinnova was acquired by Nielsen in October 2014.