Affinnova

Waltham, United States Founded: 2000 • Age: 26 yrs Acquired By Nielsen
Marketing technology solutions are delivered via optimization algorithms and analytics.
Annual revenue - Latest available
Total funding $10.5M 2 rounds
Employees 138 Tracked headcount
Investors 2 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Affinnova

Affinnova is a company based in Waltham (United States) founded in 2000 was acquired by Nielsen in October 2014. Affinnova has raised $10.5 million across 2 funding rounds from investors including Nielsen and Sherbrooke Capital. The company has 138 employees as of December 31, 2014. Affinnova operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.

  • Headquarter Waltham, United States
  • Employees 138 as on 31 Dec, 2014
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Affinnova, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $10.5 M (USD)

    in 2 rounds

  • Latest Funding Round
    $4.5 M (USD), Series C

    Aug 17, 2004

  • Investors
    Nielsen

    & 1 more

  • Employee Count
    138

    as on Dec 31, 2014

  • Acquired by
    Nielsen

    (Oct 29, 2014)

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Funding Insights of Affinnova

Affinnova has successfully raised a total of $10.5M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $4.5 million completed in August 2004. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Affinnova

Affinnova has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen and Sherbrooke Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
PE firm investing in the US
Locked Locked Locked
Nielsen is recognized as a global leader in audience measurement and media analytics.
Locked Locked Locked
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Investor details for Affinnova

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Investments & Acquisitions by Affinnova

Investments
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Investment portfolio details for Affinnova

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Financial Statements - Affinnova

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Detailed financials for Affinnova

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Affinnova Comparisons

Affinnova Primary company
Description
Marketing technology solutions are delivered via optimizatio...
Location
Waltham, United States
Founded Year
2000
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
138
As of 2014
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Peer comparison for Affinnova

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Competitors of Affinnova

Affinnova operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud-based market intelligence is delivered across closed ecosystems.
Locked Locked Locked
Market data is analyzed by AI to generate consumer insights.
Locked Locked Locked
Open-source data is curated, analyzed, and visualized via AI platform.
Locked Locked Locked
Cloud based marketing management platform for businesses
Locked Locked Locked
Marketing measurement solutions are delivered to link brands with consumers.
Locked Locked Locked
Neoway is recognized as Brazil's largest data analytics company.
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Detailed competitors of Affinnova

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Latest news on Affinnova

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Complete news archive for Affinnova

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Frequently Asked Questions about Affinnova

Affinnova was founded in 2000 and raised its 1st funding round 3 years after it was founded.

Affinnova is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.

Affinnova is a funded company, having raised a total of $10.5M across 2 funding rounds to date.

As of Dec 31, 2014, the latest employee count at Affinnova is 138.

Affinnova was founded in 2000 and is headquartered in Waltham, United States. Marketing technology services are provided to large and mid-sized enterprises, including Fortune 500 firms such as Procter Gamble, Nestle, Pfizer, and Bank of America. Optimization algorithms and predictive analytics are employed for demand identification, pipeline prioritization, concept forecasting, package design, pricing insights, and portfolio optimization. The company was acquired by Nielsen and has been fully integrated.

Affinnova's top competitors include 4C Insights, TapClicks and InMarket.

Affinnova has 2 investors. Key investors include Nielsen, and Sherbrooke Capital.

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