About Affinnova
Affinnova is a company based in Waltham (United States) founded in 2000 was acquired by Nielsen in October 2014.. Affinnova has raised $10.5 million across 2 funding rounds from investors including Nielsen and Sherbrooke Capital. The company has 138 employees as of December 31, 2014. Affinnova operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter Waltham, United States
- Employees 138 as on 31 Dec, 2014
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Affinnova, Inc.
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Funding Insights of Affinnova
Affinnova has successfully raised a total of $10.5M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $4.5 million completed in August 2004. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series C — $4.5M
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First Round
First Round
(09 Jul 2003)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2004 | Amount | Series C - Affinnova | Valuation |
investors |
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| Jul, 2003 | Amount | Series B - Affinnova | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affinnova
Affinnova has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen and Sherbrooke Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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PE firm investing in the US
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Founded Year | Domain | Location | |
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Nielsen is recognized as a global leader in audience measurement and media analytics.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Affinnova
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Affinnova
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinnova Comparisons
Competitors of Affinnova
Affinnova operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
Neoway is recognized as Brazil's largest data analytics company.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Affinnova
When was Affinnova founded?
Affinnova was founded in 2000 and raised its 1st funding round 3 years after it was founded.
Where is Affinnova located?
Affinnova is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
Is Affinnova a funded company?
Affinnova is a funded company, having raised a total of $10.5M across 2 funding rounds to date. The company's 1st funding round was a Series B of $6M, raised on Jul 09, 2003.
How many employees does Affinnova have?
As of Dec 31, 2014, the latest employee count at Affinnova is 138.
What does Affinnova do?
Affinnova was founded in 2000 and is headquartered in Waltham, United States. Marketing technology services are provided to large and mid-sized enterprises, including Fortune 500 firms such as Procter Gamble, Nestle, Pfizer, and Bank of America. Optimization algorithms and predictive analytics are employed for demand identification, pipeline prioritization, concept forecasting, package design, pricing insights, and portfolio optimization. The company was acquired by Nielsen and has been fully integrated.
Who are the top competitors of Affinnova?
Affinnova's top competitors include 4C Insights, TapClicks and InMarket.
Who are Affinnova's investors?
Affinnova has 2 investors. Key investors include Nielsen, and Sherbrooke Capital.