About Visual IQ
Visual IQ is a company based in Needham (United States) founded in 2006 was acquired by Nielsen in September 2017. Visual IQ has raised $15 million across 2 funding rounds from investors including Nielsen, Fog City Capital and Volition Capital. The company has 84 employees. Visual IQ has completed 1 acquisition, including Refined Labs. Visual IQ operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter Needham, United States
- Employees 84
- SectorsTechnology
- Website visualiq.com
- Social LinkedIn
- Acquired by Nielsen (Sep 2017)
- Legal Name Visual Iq Techno Services India Private Limited
- Date of Incorporation 01 Nov, 2006
- Jurisdiction Ernakulam, Kerala, India
- Annual Revenue₹37.71 Cr
FY 2025 · +37% YoY
- Net Profit₹5.63 Cr
FY 2025 · 15% margin
- EBITDA₹7.08 Cr
FY 2025 · 19% margin
- Total Equity Funding$15M (USD)
in 2 rounds
- Latest Funding Round$12M (USD), Series B
Jul 2012
- InvestorsNielsen
& 2 more
- Employee Count84
- Investments & Acquisitions
- Acquired byNielsen
(Sep 2017)
Associated legal entities of Visual IQ
Visual IQ operates through Visual Iq Techno Services India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Visual Iq Techno Services India Private Limited CIN U72200KL2006PTC019957 | Active | 01 Nov 2006 | Ernakulam, Kerala | ₹37.7 Cr | 84 | 3 | View details |
Funding Insights of Visual IQ
Visual IQ has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in July 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 2
- Last Round Series B — $12M
- First Round $3M
(Aug 2010)
- Investors Count 2
All 2 funding rounds of Visual IQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2012 | $12M | Series B | – | – | |
| Aug 2010 | $3M | Series A | – | Fog City Capital | – |
3 investors in total: 3 institutional.
Investors in Visual IQ
Visual IQ has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen, Fog City Capital and Volition Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fog City Capital is engaged in venture capital investments. | – | fogcitycapital.com | - | |
Venture capital investments are directed toward companies in multiple sectors. | – | volitioncapital.com | Boston, United States | |
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for Visual IQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Visual Iq Techno Services India Private Limited (Visual IQ)
Visual Iq Techno Services India Private Limited is the primary company behind Visual IQ. The board of Visual Iq Techno Services India Private Limited currently have 3 directors; the longest-serving is Abhinav Maheshwari, appointed in 2020. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abhinav Maheshwari DIN 08747343 | Director | 04 May 2020 | 6 yrs 5 mo | Visual Iq Techno Services India Private Limited |
| Anant Keshav Pawale DIN 08796461 | Director | 10 Dec 2020 | 5 yrs 10 mo | Visual Iq Techno Services India Private Limited |
| Sanjay Shriram Parik DIN 08988187 | Director | 18 Nov 2022 | 3 yrs 10 mo | Visual Iq Techno Services India Private Limited |
Financials of Visual IQ
Figures of Visual Iq Techno Services India Private Limited, the primary company behind Visual IQ, for FY 2025. Revenue was ₹37.71 Cr (+37% year on year). Net profit was ₹5.63 Cr (15% margin). EBITDA was ₹7.08 Cr (19% margin). Revenue has grown at a compounded annual rate of +2% over three years and 0% over five years.
- ₹37.71 CrRevenue · FY 2025 · +37% YoY
- ₹5.63 CrNet profit · 15% margin
- ₹7.08 CrEBITDA · 19% margin
- ₹1 LakhPaid-up capital
- 84Employees (provident fund records)
- +2%Revenue CAGR, 3 years
- 0%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Visual Iq Techno Services India Private Limited are on its company page.
Detailed financial statements for Visual IQ
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Visual IQ
Visual IQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Refined Labs.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Advertising campaigns are managed and optimized via a dedicated platform. | refinedlabs.com | Munich, Germany | 2007 | Oct 2016 | •••• |
Complete acquisition details for Visual IQ
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Visual IQ
5 dated milestones of Visual IQ across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Visual IQ is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $12.0M.
- Acquisition Acquires Refined Labs.
- Exit Acquired by Nielsen.
Competitors of Visual IQ
Visual IQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| datorama.com | 2012 | Tel Aviv, Israel | $50.75M | – | BI for Marketing intelligence | |
| marketshare.com | 2005 | Los Angeles, United States | $124.1M | – | Predictive analytics for marketing optimization and business decisions are provided. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. |
Detailed competitors of Visual IQ
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Visual IQ
Websites that share an audience with Visual IQ (visualiq.com).
Websites whose visitors overlap most with Visual IQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| convertro.com | 100% | – | – | View details | |
retailgeek.com | retailgeek.com | 75% | – | #4,616,862 | – |
guruonline.com.hk | guruonline.com.hk | 74% | – | #9,397,102 | – |
ww3.linktrackr.com | ww3.linktrackr.com | 47% | – | – | – |
compete.com | compete.com | 47% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Visual IQ
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Visual Iq
Complete news archive for Visual IQ
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Visual IQ
10 companies that operate in the same segment as Visual IQ (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,050 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – | |
Predictive marketing and sales platform | 1990 | San Francisco, California, United States | USD 332.76 M | – | – |
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Frequently Asked Questions about Visual IQ
Visual IQ was founded in 2006 and raised its 1st funding round 4 years after it was founded.
Visual IQ is headquartered in Needham, United States. It is registered at Needham, Massachusetts, United States.
Visual IQ is a funded company, having raised a total of $15M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Aug 2010.
Visual IQ has 84 employees.
The primary company behind Visual IQ, Visual Iq Techno Services India Private Limited, reported revenue of ₹37.71 Cr for FY 2025, up 37% year on year.
Visual IQ produces cross channel marketing intelligence software products. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden within companies marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution published by Forrester Research. Also won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential AgencyVendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ's top competitors include 4C Insights, TapClicks and InMarket.
Visual IQ has made 1 acquisition, including Refined Labs.
Visual IQ has 3 investors. Key investors include Nielsen, Fog City Capital, and Volition Capital.
Visual IQ operates through Visual Iq Techno Services India Private Limited.
Yes. Visual IQ was acquired by Nielsen in September 2017.
The legal entities of Visual IQ currently have 3 directors, including Anant Keshav Pawale, Sanjay Shriram Parik, Abhinav Maheshwari.