About Visual IQ
Visual IQ is a company based in Needham (United States) founded in 2006 was acquired by Nielsen in September 2017. Visual IQ has raised $15 million across 2 funding rounds from investors including Nielsen, Fog City Capital and Volition Capital. The company has 84 employees as of April 06, 2024. Visual IQ has completed 1 acquisition, including Refined Labs. Visual IQ operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter Needham, United States
- Employees 84 as on 06 Apr, 2024
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Visual Iq Techno Services India Private Limited
- Date of Incorporation 01 Nov, 2006
- Jurisdiction Ernakulam, Kerala, India
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Annual Revenue
$6.09 M (USD)42.13as on Mar 31, 2023
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Net Profit
$822.18 K (USD)70.29as on Mar 31, 2023
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EBITDA
$1.23 M (USD)60.44as on Mar 31, 2023
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Total Equity Funding
$15 M (USD)
in 2 rounds
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Latest Funding Round
$12 M (USD), Series B
Jul 02, 2012
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Investors
Nielsen
& 2 more
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Employee Count
84
as on Apr 06, 2024
- Investments & Acquisitions
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Acquired by
Nielsen
(Sep 27, 2017)
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Funding Insights of Visual IQ
Visual IQ has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in July 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Visual IQ
Visual IQ has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen, Fog City Capital and Volition Capital.
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Fog City Capital is engaged in venture capital investments.
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Venture capital investments are directed toward companies in multiple sectors.
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Nielsen is recognized as a global leader in audience measurement and media analytics.
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Investor details for Visual IQ
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Visual IQ
Visual IQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Refined Labs.
Investment portfolio details for Visual IQ
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Advertising campaigns are managed and optimized via a dedicated platform.
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Complete acquisition details for Visual IQ
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
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Financial Statements - Visual IQ
Detailed financials for Visual IQ
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Visual Iq Comparisons
Peer comparison for Visual IQ
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Competitors of Visual IQ
Visual IQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Cloud based marketing management platform for businesses
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Marketing measurement solutions are delivered to link brands with consumers.
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Neoway is recognized as Brazil's largest data analytics company.
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Detailed competitors of Visual IQ
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Latest news on Visual Iq
Complete news archive for Visual IQ
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Frequently Asked Questions about Visual IQ
Visual IQ was founded in 2006 and raised its 1st funding round 4 years after it was founded.
Visual IQ is headquartered in Needham, United States. It is registered at Needham, Massachusetts, United States.
Visual IQ is a funded company, having raised a total of $15M across 2 funding rounds to date.
As of Apr 06, 2024, the latest employee count at Visual IQ is 84.
Annual revenue of Visual IQ is $6.09M as on Mar 31, 2023.
Visual IQ produces cross channel marketing intelligence software products. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden within companies marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution published by Forrester Research. Also won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential AgencyVendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ's top competitors include 4C Insights, TapClicks and InMarket.
Visual IQ has made 1 acquisition, including Refined Labs.
Visual IQ has 3 investors. Key investors include Nielsen, Fog City Capital, and Volition Capital.