About Convertro
Convertro is a company based in Tel Aviv (Israel) founded in 2009 was acquired by AOL in May 2014. Convertro has raised $5 million across 2 funding rounds from investors including Bessemer Venture Partners, AOL and DAG Ventures. Convertro offers products and services including Yahoo Sites, AOL Apps, and Yahoo Advertising. Convertro operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter Tel Aviv, Israel
- SectorsTechnologyMedia & Entertainment
- Website convertro.com
- Social LinkedIn X Facebook
- Acquired by AOL (May 2014)
- Total Equity Funding$5M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Series B
Jan 2013
- InvestorsBessemer Venture Partners
& 2 more
- Acquired byAOL
(May 2014)
Products & Services of Convertro
Convertro offers a comprehensive portfolio of products and services, including Yahoo Sites, AOL Apps, and Yahoo Advertising.
Websites for content and services using cookies for user personalization.
Apps that provide digital content and advertising features.
Service for personalized ads based on user data and browsing.
Funding Insights of Convertro
Convertro has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series B — $5M
- Investors Count 2
All 2 funding rounds of Convertro with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $5M | Series B | – | – | |
| Jun 2009 | – | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Convertro
Convertro has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, AOL and DAG Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Mid-stage venture capital investments and support for tech entrepreneurs. | – | dagventures.com | - | |
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States |
Investor details for Convertro
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Convertro
4 dated milestones of Convertro across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Convertro is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by AOL.
Competitors of Convertro
Convertro operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $293.1M | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $542.3M | 100 | Cloud based marketing optimization platform for deep linking | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| apsalar.com | 2010 | San Francisco, United States | $22.8M | 29 | Mobile attribution and analytics are delivered for app marketers. | |
| 4info.com | 2004 | San Mateo, United States | $62.57M | 32 | Mobile attribution and audience targeting solutions are offered by 4INFO. | |
| conversionlogic.com | 2014 | Los Angeles, United States | $14.15M | – | Cross-media attribution analytics platform is provided for marketing insights. | |
| dreamdata.io | 2018 | Copenhagen, Denmark | $66.85M | 43 | Cloud-based account-based marketing attribution is provided for B2B companies. | |
| stockmark.co.jp | 2016 | Minato, Japan | $30.09M | – | NLP-based data analysis solutions are offered for global business news. | |
| bizible.com | 2011 | Seattle, United States | $18.63M | 52 | Marketing attribution analytics software is offered for sales revenue optimization. |
Detailed competitors of Convertro
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Convertro
Websites that share an audience with Convertro (convertro.com).
Websites whose visitors overlap most with Convertro. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| visualiq.com | 100% | – | – | View details | |
emetrics.org | emetrics.org | 95% | – | – | – |
| getsatisfaction.com | 55% | – | – | View details | |
marketingexperiments.com | marketingexperiments.com | 48% | – | #3,157,247 | – |
fujoinc.com | fujoinc.com | 46% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Convertro
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Convertro
Complete news archive for Convertro
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Convertro
10 companies that operate in the same segment as Convertro (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Convertro
Convertro was founded in 2009.
Convertro is headquartered in Tel Aviv, Israel.
Convertro is a funded company, having raised a total of $5M across 2 funding rounds to date.
Founded in 2009 in Tel Aviv, Israel, Convertro operates in the marketing analytics sector. Actionable recommendations on spend allocation are generated by linking marketing costs to conversion data, including in-store sales. Proprietary algorithmic models are applied to customer exposures at a granular level. Marketing resources are thereby shifted from underperforming channels to higher-yield ones, supporting data-informed decisions in attribution and performance tracking.
Convertro offers Yahoo Sites, AOL Apps, and Yahoo Advertising.
Convertro has 3 investors. Key investors include Bessemer Venture Partners, AOL, and DAG Ventures.
Yes. Convertro was acquired by AOL in May 2014.