About TVTY
TVTY is a Media & Entertainment company based in New York (United States) founded in 2009, and was acquired by Nielsen in July 2021. Platform for advertisers to synchronize their digital advertisement campaigns with offline moments. TVTY has raised $11.2 million across 2 funding rounds from investors including Nielsen, Partech Partners and Serena. The company has 7 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Mobile Advertising, Retargeting and Second Screen. Its legal entity is TVTY INC. Its competitors include Magnetic, StitcherAds and TapCommerce; 3 of its 3 listed competitors have raised funding.
Company details
TVTY offers a platform which enables advertisers to synchronize their digital advertisement campaigns with offline moments (for eg., TV ads, weather, events, etc). It is capable of identifying offline moments from 25,000 sources based on which advertisers can optimize their digital advertisement campaigns across video, search, display, and social media. Has integrations with multiple DSPs and ad networks in order to facilitate quick campaign optimization. Claims to have 1250 clients which include Microsoft, HTC, and Danone, among others.
Funding Insights of TVTY
TVTY has successfully raised a total of $11.2M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6.7 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.2M
- Total Rounds 2
- Last Round Series B — $6.7M
- First Round $4.5M
(May 2014)
- Investors Count 3
All 2 funding rounds of TVTY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $6.7M | Series B | – | Serena | |
| May 2014 | $4.5M | Series A | – | Partech Partners, 360 Capital Partners | – |
4 investors in total: 4 institutional.
Investors in TVTY
TVTY has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen, Partech Partners and Serena.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided to global tech startups and scale-ups. | 1982 | partechpartners.com | Paris, France | |
Serena is engaged in venture capital investments for tech startups. | serena.vc | Paris, France | ||
Venture capital firm investing in digital tech startups | 360cap.vc | Paris, France | ||
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for TVTY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of TVTY
1 people are tracked at TVTY (1 in leadership); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Sébastien Brochet | Deputy Chief Data Officer | Leadership |
Complete people profiles for TVTY
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Timeline of TVTY
4 dated milestones of TVTY across 12 years, from founding to its latest funding, stage changes and deals.
- Founded TVTY is founded.
- Funding First funding round of $4.5M.
- Funding Latest funding round, Series B, of $6.7M.
- Exit Acquired by Nielsen.
Competitors of TVTY
TVTY has 3 listed competitors in our database, 3 of them funded. They include Magnetic, StitcherAds and TapCommerce.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| magnetic.com | 2008 | New York, United States | $46.5M | 1 | Search retargeting platform using data queries for audience targeting. | |
| stitcherads.com | 2009 | Austin, United States | $4M | 46 | Facebook ad optimization tools for retailers are managed. | |
| tapcommerce.com | 2012 | New York, United States | $11.7M | Mobile retargeting solutions are provided to brands and advertisers. |
Detailed competitors of TVTY
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- Full competitor set
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Web traffic of TVTY
Websites that share an audience with TVTY (tvty.tv).
Websites whose visitors overlap most with TVTY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| xelsionmedia.com | 100% | View details | |||
| mobilemarketingmagazine.com | 99% | 17.2K | #1,466,987 | View details | |
adtech-kyushu.com | adtech-kyushu.com | 98% | #8,893,095 | – | |
adtech-tokyo.com | adtech-tokyo.com | 98% | #1,246,448 | – | |
| ad-tech.com | 98% | 20.9K | #1,244,246 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for TVTY
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Mobile Advertising
3 companies that operate in the same segment as TVTY (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Tvty
Complete news archive for TVTY
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Frequently Asked Questions about TVTY
TVTY was founded in 2009 and raised its 1st funding round 5 years after it was founded.
TVTY is headquartered in New York, United States. It is registered at New York, New York, United States.
TVTY is a funded company, having raised a total of $11.2M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on May 2014.
TVTY has 7 employees.
TVTY offers a platform which enables advertisers to synchronize their digital advertisement campaigns with offline moments (for eg., TV ads, weather, events, etc). It is capable of identifying offline moments from 25,000 sources based on which advertisers can optimize their digital advertisement campaigns across video, search, display, and social media. Has integrations with multiple DSPs and ad networks in order to facilitate quick campaign optimization. Claims to have 1250 clients which include Microsoft, HTC, and Danone, among others.
TVTY's top competitors include Magnetic, TapCommerce and StitcherAds.
TVTY has 4 investors. Key investors include Nielsen, Partech Partners, Serena, and 360 Capital Partners.
TVTY operates through Tvty Inc.
Yes. TVTY was acquired by Nielsen in July 2021.