About vBrand
vBrand is an Industrial Goods & Manufacturing company based in Tel Aviv (Israel) founded in 2013, and was acquired by Nielsen in August 2017. AI data platform for sports marketing solutions is provided. It operates in the Industrial Goods & Manufacturing, Media & Entertainment, and Technology sectors. vBrand has raised $2 million across 2 funding rounds from investors including Nielsen, Wellbornvc Media and Nielsen Innovate Fund. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Sports.
Company details
Founded in 2013 in Tel Aviv, Israel, the company operates in the sports marketing sector. An AI-driven platform is utilized to process video feeds from live sporting events in near-real-time. Objects, brands, logos, faces, locations, and sentiments are identified through deep learning technology. Earned media impact is measured across TV and social media channels. A sports data management platform is maintained, containing all extracted metadata from the analysis process.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsIndustrial Goods & ManufacturingMedia & Entertainment Technology
- Email••••••••
- Website vbrandsports.com
- Social LinkedIn X Facebook
- Acquired by Nielsen (Aug 2017)
Funding Insights of vBrand
vBrand has successfully raised a total of $2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 2
- Last Round Seed — $2M
- Investors Count 4
All 2 funding rounds of vBrand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $2M | Seed | – | – | |
| Apr 2014 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in vBrand
vBrand has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen, Wellbornvc Media and Nielsen Innovate Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wellbornvc Media is engaged in creating online content. | wellbornvc.com | Cilacap, Indonesia | ||
Early-stage incubator and investment fund for technology startups. | nif.vc | Caesarea, Israel | ||
Seed-stage investments in startups are provided by Kima Ventures. | kimaventures.com | Paris, France | ||
Venture capital funding is provided by UpWest to tech startups. | upwest.vc | Palo Alto, United States | ||
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for vBrand
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of vBrand
4 dated milestones of vBrand across 4 years, from founding to its latest funding, stage changes and deals.
- Founded vBrand is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by Nielsen.
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Frequently Asked Questions about vBrand
vBrand was founded in 2013 and raised its 1st funding round 1 year after it was founded.
vBrand is headquartered in Tel Aviv, Israel.
vBrand is a funded company, having raised a total of $2M across 2 funding rounds to date.
Founded in 2013 in Tel Aviv, Israel, the company operates in the sports marketing sector. An AI-driven platform is utilized to process video feeds from live sporting events in near-real-time. Objects, brands, logos, faces, locations, and sentiments are identified through deep learning technology. Earned media impact is measured across TV and social media channels. A sports data management platform is maintained, containing all extracted metadata from the analysis process.
vBrand has 5 investors. Key investors include Nielsen, Wellbornvc Media, Nielsen Innovate Fund, Kima Ventures, and UpWest.
Yes. vBrand was acquired by Nielsen in August 2017.