About Precima
Precima is a Retail company based in Toronto (Canada) founded in 1991, and was acquired by Nielsen in January 2020. Data-driven customer analytics solutions are provided to retailers and brands. Its focus areas include In Store Retail Tech, Analytics and Diversified.
Company details
Founded in 1991 in Toronto, Canada, Precima operates within the data-driven analytics sector for retail. Solutions are delivered across planning and operations, assortment and pricing optimization, promotional strategies, targeted marketing, and supplier collaboration. Transaction data is analyzed to generate insights for store adjustments and sales growth. Services target Fortune 1000 brands and grocery retailers, with the company integrated into Alliance Data and partnered with DemandTec and Winston Weber Associates.
Apps and channels of Precima
its YouTube channel NielsenIQ Global has 5.71K subscribers and 30 videos.
Videos from Precima
The most watched videos on Precima's YouTube channel, NielsenIQ Global (5.71K subscribers). Click a video to play it here.
More on NielsenIQ Global.
Investors in Precima
Precima has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nielsen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for Precima
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Precima
20 people are tracked at Precima (6 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Adam Horowitz | VP, Supplier Collaboration and Insights | Leadership |
Brian Ross | President | Leadership |
Andrei Druta | Associate Director, Web Application Services | Leadership |
Stan Lee | Director, Data Engineering BI & Integration | Leadership |
Adnan Shakeel | Associate Director, Data & Technology | Leadership |
Derek A. | Director, Technology | Leadership |
Rahul R | Sr Devops Engineer | Team |
Rich Yoon | Unknown Role | Team |
Babak Saleck Pay | Sr Data Scientist | Team |
Harsha Nair | Technical Lead | Team |
Arpit Asthana | Senior Software Engineer | Team |
Di Yang | Data Scientist, Advanced Analytics | Team |
Linda Jin | Senior Data Engineer | Team |
Andrea Quintana | Data Engineer | Team |
Sonja Matova | Senior Data Engineer | Team |
Rakesh Thakoordyal | Senior Data Engineer | Team |
Zafar Uddin | Sr Data Engineer/database Admin | Big Data & Devops (aws, Azure, Redshift, Snowflake, Airflow) | Team |
Bruno Montenegro | BI Lead | Team |
Keith Lam | Senior Software Engineer | Team |
Terry Park | Data Engineer | Team |
Complete people profiles for Precima
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Precima
2 dated milestones of Precima across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Precima is founded.
- Exit Acquired by Nielsen.
Web traffic of Precima
Websites that share an audience with Precima (precima.com).
Websites whose visitors overlap most with Precima. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cbdmarketing.com | cbdmarketing.com | 100% | – | ||
ogilvydo.com | ogilvydo.com | 100% | – | ||
smartrevenue.com | smartrevenue.com | 100% | – | ||
| bizrateinsights.com | 64% | 9.8K | #2,497,771 | View details |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Precima
Complete news archive for Precima
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Precima
Precima was founded in 1991.
Precima is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Founded in 1991 in Toronto, Canada, Precima operates within the data-driven analytics sector for retail. Solutions are delivered across planning and operations, assortment and pricing optimization, promotional strategies, targeted marketing, and supplier collaboration. Transaction data is analyzed to generate insights for store adjustments and sales growth. Services target Fortune 1000 brands and grocery retailers, with the company integrated into Alliance Data and partnered with DemandTec and Winston Weber Associates.
Precima has 1 investor. Key investors include Nielsen.
Yes. Precima was acquired by Nielsen in January 2020.