About Arbitron
Arbitron is a Technology company based in Columbia (United States) founded in 1949, and was acquired by Nielsen in December 2012. Media and marketing research is conducted for international broadcasting industries. Arbitron has completed 2 acquisitions, including Integrated Media Measurement and Zokem. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Consumer and Audience Intelligence. Its legal entity is Arbitron Inc. Its competitors include Nielsen, LiveRamp and KnowledgeHound; 1 of its 3 listed competitors has raised funding.
Company details
Arbitron is an international media and marketing research firm that serves radio, television, cable, mobile industries and advertising agencies. Its Portable People Meter technology tracks viewers watching over television, smart phones, radio, PCs and tablets. It has the largest data on the USs radio listeners. It was acquired by Nielsen in 2013 in a 1.26 Billion deal. It was re-branded as Nielsen Audio, and the companies are looking to achieve synergies of 20 Million and generate a combined revenue of 6 Billion.
- Headquarters Columbia, United States
- Stage Acquired
- SectorsTechnology
- Website arbitron.com
- Social LinkedIn X
- Acquired by Nielsen (Dec 2012)
- Legal Name Arbitron Inc
- InvestorsNielsen
& 1 more
- Investments & AcquisitionsIntegrated Media Measurement
& 1 more
- Acquired byNielsen
(Dec 2012)
Funding Insights of Arbitron
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Arbitron with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2009 | Series B | – | TRA Global | – |
2 investors in total: 2 institutional.
Investors in Arbitron
Arbitron has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Nielsen and TRA Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media and marketing research is conducted via proprietary analytics platforms. | 2007 | traglobal.com | New York, United States | |
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for Arbitron
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Arbitron
452 people are tracked at Arbitron (188 in leadership, 8 in board & advisors, 256 in team).
| Name | Role | Group |
|---|---|---|
Nicolina Marzicola | Chief People Officer | Leadership |
Sarah Jane Smith | Vp, Global Client Solutions | Leadership |
Nitish Bhardwaj | Director, Research & Analytics | Leadership |
Sharon Turlington | Senior Vice President, Data Science | Leadership |
Beate Sissenich | Data Science Vice President, Identity Graph, Analytics, And Data Integration | Leadership |
Lisa Hamilton | Senior Vice President, Data Science | Leadership |
Natalie E. Coser | Vice President, Data Science / Data Integrity | Leadership |
Mark Abbacchi | Director Of Panel Integrity And Special Panels Operations | Leadership |
Caitlin Cahalan | Vp, Assistant Treasurer - Capital Markets & Treasury Operations | Leadership |
Ben Reiling | Senior Director, Nielsen Sports | Leadership |
Alastair Pitfield | Head Of Client Strategy, Nielsen Sports & Entertainment | Leadership |
Kai Leisen | Director Product Enablement | Leadership |
Ramkumar Durgam | VP Of Engineering (international) | Leadership |
Laura Brittan | Vp, Fp&a Transformation & Audience Measurement Finance | Leadership |
Arjun Chaturvedi | Head Of Legal (gcc) India | Leadership |
Prasanjit Mohapatra | Director Technology | Leadership |
Nikki Chen | Director, Billing | Leadership |
Elena Tyler | Director, Investor Relations | Leadership |
Jesse Carroll | Director Of Product Management | Leadership |
Jarrod Agius | Vp, Digital Client Solutions | Leadership |
432 more people are available in the full profile.
Complete people profiles for Arbitron
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Arbitron
Arbitron has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Integrated Media Measurement and Zokem.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile user data analytics solutions provider | zokem.com | Espoo, Finland | 2009 | Jul 2011 | $24M | |
Audio signatures are detected for mobile ad tracking across platforms. | immi.com | San Mateo, United States | 2005 | Jun 2010 | •••• |
Complete acquisition details for Arbitron
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Arbitron
5 dated milestones of Arbitron across 63 years, from founding to its latest funding, stage changes and deals.
- Founded Arbitron is founded.
- Funding First funding round.
- Acquisition Acquires Integrated Media Measurement.
- Acquisition Acquires Zokem.
- Exit Acquired by Nielsen.
Competitors of Arbitron
Arbitron has 3 listed competitors in our database, 1 of them funded. They include Nielsen, LiveRamp and KnowledgeHound.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nielsen.com | 1923 | New York, United States | 15,000 | Nielsen is recognized as a global leader in audience measurement and media analytics. | ||
| liveramp.com | 2011 | San Francisco, United States | 95 | Offline customer data is connected and activated for online advertising. | ||
| knowledgehound.com | 2013 | Chicago, United States | $3.9M | Searchable analytics platform for customer insights and trends is provided. |
Detailed competitors of Arbitron
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Arbitron
The website of Arbitron (arbitron.com) receives about 6.8K visits a month.
- Monthly visits6.8K
▼ 3.2% vs previous month
Websites whose visitors overlap most with Arbitron. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rab.com | rab.com | 100% | #1,492,446 | – | |
arbitronratings.com | arbitronratings.com | 84% | – | ||
| strikesocial.com | 84% | #550,725 | View details | ||
| nielsen.com | 84% | 2.5M | #16,852 | View details | |
| nab.org | 49% | #760,480 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Arbitron
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Data as a Service
3 companies that operate in the same segment as Arbitron (Data as a Service) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 |
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Frequently Asked Questions about Arbitron
Arbitron was founded in 1949 and raised its 1st funding round 60 years after it was founded.
Arbitron is headquartered in Columbia, United States.
Arbitron is an international media and marketing research firm that serves radio, television, cable, mobile industries and advertising agencies. Its Portable People Meter technology tracks viewers watching over television, smart phones, radio, PCs and tablets. It has the largest data on the USs radio listeners. It was acquired by Nielsen in 2013 in a 1.26 Billion deal. It was re-branded as Nielsen Audio, and the companies are looking to achieve synergies of 20 Million and generate a combined revenue of 6 Billion.
Arbitron's top competitors include Nielsen, LiveRamp and KnowledgeHound.
Arbitron has made 2 acquisitions, including Integrated Media Measurement, and Zokem.
Arbitron has 2 investors. Key investors include Nielsen, and TRA Global.
Arbitron operates through Arbitron Inc.
Yes. Arbitron was acquired by Nielsen in December 2012.