About Arbitron
Arbitron is a company based in Columbia (United States) founded in 1949 was acquired by Nielsen in December 2012.. Arbitron has completed 2 acquisitions, including Integrated Media Measurement and Zokem. Arbitron operates in a competitive market with competitors including Nielsen, LiveRamp, The Data Appeal Company, Captify and KnowledgeHound, among others.
- Headquarter Columbia, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Arbitron Inc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Nielsen
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Integrated Media Measurement
& 1 more
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Acquired by
Nielsen
(Dec 17, 2012)
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Leadership Team
92 people
Software Development Team
80 people
Data Analysis and Operations Team
60 people
Product Management Team
42 people
Senior Team
34 people
Sales and Marketing
23 people
Finance and Accounting
13 people
Legal and Compliance
13 people
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Funding Insights of Arbitron
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2009 | Amount | Series B - Arbitron | Valuation | TRA Global |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Arbitron
Arbitron has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Nielsen and TRA Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Media and marketing research is conducted via proprietary analytics platforms.
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Founded Year | Domain | Location | |
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Nielsen is recognized as a global leader in audience measurement and media analytics.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Arbitron
Arbitron has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Integrated Media Measurement and Zokem. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile user data analytics solutions provider
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2009 | ||||
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Audio signatures are detected for mobile ad tracking across platforms.
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2005 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Arbitron
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Arbitron Comparisons
Competitors of Arbitron
Arbitron operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nielsen, LiveRamp, The Data Appeal Company, Captify and KnowledgeHound, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Nielsen is recognized as a global leader in audience measurement and media analytics.
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| domain | founded_year | HQ Location |
Offline customer data is connected and activated for online advertising.
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| domain | founded_year | HQ Location |
AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises
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| domain | founded_year | HQ Location |
Open web search intelligence is provided for advertising data analysis.
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| domain | founded_year | HQ Location |
Searchable analytics platform for customer insights and trends is provided.
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| domain | founded_year | HQ Location |
AI platform for enterprises to access consumer behavior data
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Arbitron
When was Arbitron founded?
Arbitron was founded in 1949 and raised its 1st funding round 60 years after it was founded.
Where is Arbitron located?
Arbitron is headquartered in Columbia, United States.
What does Arbitron do?
Arbitron is an international media and marketing research firm that serves radio, television, cable, mobile industries and advertising agencies. Its Portable People Meter technology tracks viewers watching over television, smart phones, radio, PCs and tablets. It has the largest data on the USs radio listeners. It was acquired by Nielsen in 2013 in a 1.26 Billion deal. It was re-branded as Nielsen Audio, and the companies are looking to achieve synergies of 20 Million and generate a combined revenue of 6 Billion.
Who are the top competitors of Arbitron?
Arbitron's top competitors include Nielsen, LiveRamp and The Data Appeal Company.
How many acquisitions has Arbitron made?
Arbitron has made 2 acquisitions, including Integrated Media Measurement, and Zokem.
Who are Arbitron's investors?
Arbitron has 2 investors. Key investors include Nielsen, and TRA Global.