About Arbitron
Arbitron is a company based in Columbia (United States) founded in 1949 was acquired by Nielsen in December 2012. Arbitron has completed 2 acquisitions, including Integrated Media Measurement and Zokem. Arbitron operates in a competitive market with competitors including Nielsen, LiveRamp, The Data Appeal Company, Captify and KnowledgeHound, among others.
- Headquarter Columbia, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Arbitron Inc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
Not available
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Investors
Nielsen
& 1 more
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Employee Count
Not available
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Investments & Acquisitions
Integrated Media Measurement
& 1 more
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Acquired by
Nielsen
(Dec 17, 2012)
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People of Arbitron
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Leadership Team
92 people
Software Development Team
80 people
Data Analysis and Operations Team
60 people
Product Management Team
42 people
Senior Team
34 people
Sales and Marketing
23 people
Finance and Accounting
13 people
Legal and Compliance
13 people
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Funding Insights of Arbitron
Investors in Arbitron
Arbitron has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Nielsen and TRA Global.
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Media and marketing research is conducted via proprietary analytics platforms.
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Nielsen is recognized as a global leader in audience measurement and media analytics.
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Investor details for Arbitron
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- Investor domains
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Arbitron
Arbitron has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Integrated Media Measurement and Zokem.
Investment portfolio details for Arbitron
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
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- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile user data analytics solutions provider
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Audio signatures are detected for mobile ad tracking across platforms.
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Complete acquisition details for Arbitron
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
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Financial Statements - Arbitron
Detailed financials for Arbitron
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- Historical revenue
- Profit trends
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- Financial ratios
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Arbitron Comparisons
Peer comparison for Arbitron
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- Headcount comparison
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Competitors of Arbitron
Arbitron operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nielsen, LiveRamp, The Data Appeal Company, Captify and KnowledgeHound, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Nielsen is recognized as a global leader in audience measurement and media analytics.
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Offline customer data is connected and activated for online advertising.
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AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises
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Open web search intelligence is provided for advertising data analysis.
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Searchable analytics platform for customer insights and trends is provided.
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AI platform for enterprises to access consumer behavior data
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Detailed competitors of Arbitron
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Verified entity values are shown only after access is granted.
Latest news on Arbitron
Complete news archive for Arbitron
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Frequently Asked Questions about Arbitron
Arbitron was founded in 1949 and raised its 1st funding round 60 years after it was founded.
Arbitron is headquartered in Columbia, United States.
Arbitron is an international media and marketing research firm that serves radio, television, cable, mobile industries and advertising agencies. Its Portable People Meter technology tracks viewers watching over television, smart phones, radio, PCs and tablets. It has the largest data on the USs radio listeners. It was acquired by Nielsen in 2013 in a 1.26 Billion deal. It was re-branded as Nielsen Audio, and the companies are looking to achieve synergies of 20 Million and generate a combined revenue of 6 Billion.
Arbitron's top competitors include Nielsen, LiveRamp and The Data Appeal Company.
Arbitron has made 2 acquisitions, including Integrated Media Measurement, and Zokem.
Arbitron has 2 investors. Key investors include Nielsen, and TRA Global.