About Integrated Media Measurement
Integrated Media Measurement is a company based in San Mateo (United States) founded in 2005 was acquired by Arbitron in June 2010.. Integrated Media Measurement has raised $25 million across 1 funding round from investors including Arbitron, DFJ and Advanced Technology Ventures. Integrated Media Measurement operates in a competitive market with competitors including Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.
- Headquarter San Mateo, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Funding Insights of Integrated Media Measurement
Integrated Media Measurement has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series C round of $25 million completed in January 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series C — $25.0M
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First Round
First Round
(25 Jan 2008)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2008 | Amount | Series C - Integrated Media Measurement | Valuation | unknown |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Integrated Media Measurement
Integrated Media Measurement has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Arbitron, DFJ and Advanced Technology Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused VC firm
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VC firm making investment in early stage startups in the US
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Media and marketing research is conducted for international broadcasting industries.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Integrated Media Measurement
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Integrated Media Measurement
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Integrated Media Measurement Comparisons
Competitors of Integrated Media Measurement
Integrated Media Measurement operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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Mobile application analytics solutions are offered by Flurry.
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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AI powered ad fraud detection software
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Integrated Media Measurement
Frequently Asked Questions about Integrated Media Measurement
When was Integrated Media Measurement founded?
Integrated Media Measurement was founded in 2005 and raised its 1st funding round 3 years after it was founded.
Where is Integrated Media Measurement located?
Integrated Media Measurement is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Is Integrated Media Measurement a funded company?
Integrated Media Measurement is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Series C of $25M, raised on Jan 25, 2008.
What does Integrated Media Measurement do?
Founded in 2005, Integrated Media Measurement operates from San Mateo, United States, in the mobile advertising tracking sector. Cross-platform media usage data is collected through audio signature detection. Local TV and radio broadcasts are monitored continuously, with signatures uploaded from mobile devices compared against these records to analyze exposure patterns and research trends.
Who are the top competitors of Integrated Media Measurement?
Integrated Media Measurement's top competitors include Adjust, 4C Insights and Singular.
Who are Integrated Media Measurement's investors?
Integrated Media Measurement has 4 investors. Key investors include Arbitron, DFJ, Advanced Technology Ventures, and unknown.