The Data Appeal Company

Florence, Italy Founded: 2013 • Age: 13 yrs Acquired By Almawave
AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises
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About The Data Appeal Company

The Data Appeal Company is a company based in Florence (Italy) founded in 2013 was acquired by Almawave in December 2021.. The Data Appeal Company has raised $4.65 million across 4 funding rounds from investors including UniCredit, H-FARM and Airbridge Equity Partners. The Data Appeal Company has completed 1 acquisition, including Mabrian. The Data Appeal Company offers products and services including D / AI Destinations, D / AI Coach, D / AI Data Ready, D / AI Locations, and D / AI ESG. The Data Appeal Company operates in a competitive market with competitors including LiveRamp, Captify, KnowledgeHound, SQREEM and aqfer, among others.

  • Headquarter Florence, Italy
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name The Data Appeal Company S.P.A.
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.65 M (USD)

    in 4 rounds

  • Latest Funding Round
    $3.48 M (USD), Series A

    Oct 02, 2018

  • Investors
    UniCredit

    & 4 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Almawave

    (Dec 31, 2021)

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Products & Services of The Data Appeal Company

The Data Appeal Company offers a comprehensive portfolio of products and services, including D / AI Destinations, D / AI Coach, D / AI Data Ready, D / AI Locations, and D / AI ESG. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for analyzing territory data to support sustainable growth

Tool for enhancing digital reputation and revenue through data insights

Service providing proprietary data packs for business decisions

Platform for seamless visualization of geospatial data

Platform for scoring company sustainability and environmental impact

People of The Data Appeal Company
Headcount 10-50
Employee Profiles 26
Employee Profiles
People
Mirko Lalli
Founder & CEO
People
Alessio Schiavelli
CTO
People
Fausto Maglia
Chief Operating Officer
People
Sara Ellero
Sales Development - International Markets

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Funding Insights of The Data Appeal Company

The Data Appeal Company has successfully raised a total of $4.65M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $3.48 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $3.5M
  • First Round

    (08 Dec 2013)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Series A - The Data Appeal Company Valuation Indaco
Mar, 2017 Amount Seed - The Data Appeal Company Valuation

investors

Mar, 2015 Amount Seed - The Data Appeal Company Valuation UniCredit , H-FARM
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in The Data Appeal Company

The Data Appeal Company has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include UniCredit, H-FARM and Airbridge Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Venture capital investments are managed by Indaco in Italy.
Founded Year Domain Location
Digital business services are provided by H-FARM in technology sector.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by The Data Appeal Company

The Data Appeal Company has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mabrian. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI and cloud-driven analytics for travel industry dynamics are provided.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - The Data Appeal Company

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Data Appeal Company Comparisons

Employees
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Competitors of The Data Appeal Company

The Data Appeal Company operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiveRamp, Captify, KnowledgeHound, SQREEM and aqfer, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Offline customer data is connected and activated for online advertising.
domain founded_year HQ Location
Open web search intelligence is provided for advertising data analysis.
domain founded_year HQ Location
Searchable analytics platform for customer insights and trends is provided.
domain founded_year HQ Location
AI platform for enterprises to access consumer behavior data
domain founded_year HQ Location
Customer data platform is provided with machine learning for analytics.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Data Appeal Company

Frequently Asked Questions about The Data Appeal Company

When was The Data Appeal Company founded?

The Data Appeal Company was founded in 2013.

Where is The Data Appeal Company located?

The Data Appeal Company is headquartered in Florence, Italy.

Is The Data Appeal Company a funded company?

The Data Appeal Company is a funded company, having raised a total of $4.65M across 4 funding rounds to date. The company's 1st funding round was a Seed of $108.5K, raised on Dec 08, 2013.

What does The Data Appeal Company do?

The Data Appeal Company was founded in 2013 in Florence, Italy. AI-based solutions in location intelligence, customer feedback, and behavioral analytics are provided to enterprises. Data from geographical sources, online reviews, purchasing patterns, and marketing trends is analyzed for sectors including retail, banking, telecom, travel, real estate, and utilities. Clients such as JLL, Shell, Swisscom, and UniCredit are served through these operations.

Who are the top competitors of The Data Appeal Company?

The Data Appeal Company's top competitors include LiveRamp, Captify and eMarketer.

What products or services does The Data Appeal Company offer?

The Data Appeal Company offers D / AI Destinations, D / AI Coach, D / AI Data Ready, D / AI Locations, and D / AI ESG.

How many acquisitions has The Data Appeal Company made?

The Data Appeal Company has made 1 acquisition, including Mabrian.

Who are The Data Appeal Company's investors?

The Data Appeal Company has 5 investors. Key investors include UniCredit, H-FARM, Airbridge Equity Partners, Indaco Venture Partners, and Almawave.

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