About eMarketer
eMarketer is a company based in New York (United States) founded in 1996 was acquired by Axel Springer in June 2016. eMarketer has raised $25 million across 1 funding round from investors including Axel Springer and Stripes. eMarketer offers products and services including EMARKETER PRO+, Analyst Access Program, and Behind the Numbers Podcast. eMarketer operates in a competitive market with competitors including LiveRamp, The Data Appeal Company, Captify, KnowledgeHound and SQREEM, among others.
- Headquarter New York, United States
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website emarketer.com
- Social LinkedIn X Facebook YouTube
- Acquired by Axel Springer (Jun 2016)
- Legal Name Emarketer, Inc.
- Total Equity Funding$25M (USD)
in 1 rounds
- Latest Funding Round$25M (USD), Series B
Jan 2012
- InvestorsAxel Springer
& 1 more
- Acquired byAxel Springer
(Jun 2016)
Products & Services of eMarketer
eMarketer offers a comprehensive portfolio of products and services, including EMARKETER PRO+, Analyst Access Program, and Behind the Numbers Podcast.
Provides access to forecasts and analysis for marketing strategies
Offers expert insights for business decision-making processes
Delivers news and insights on industry trends
Apps and channels of eMarketer
its YouTube channel EMARKETER has 2.31K subscribers and 30 videos.
Videos from eMarketer
The most watched videos on eMarketer's YouTube channel, EMARKETER (2.31K subscribers). Click a video to play it here.
More on EMARKETER.
Funding Insights of eMarketer
eMarketer has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series B round of $25 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 1
- Last Round Series B — $25M
- First Round $25M
(Jan 2012)
- Investors Count 1
All 1 funding rounds of eMarketer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2012 | $25M | Series B | – | Stripes | – |
2 investors in total: 2 institutional.
Investors in eMarketer
eMarketer has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Axel Springer and Stripes.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments are made in product-led growth companies. | – | stripes.co | New York, United States | |
Provider of news media, digital content, and technology-based journalism | 1946 | axelspringer.com | Berlin, Germany |
Investor details for eMarketer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of eMarketer
94 people are tracked at eMarketer (52 in leadership, 42 in team).
| Name | Role | Group |
|---|---|---|
Marissa Coslov | Vice President | Leadership |
Douglas Clark | Director Of Public Relations | Leadership |
Steve Severinghaus | Senior Director, Public Relations | Leadership |
Matthias Braun | CEO | Leadership |
Cynthia Santana | VP Of Business Systems | Leadership |
Paul Verna | Vice President, Content | Leadership |
Helen Goldman | Senior Director, Talent Partner | Leadership |
Teresa Serino | Strategic Business Development Director, Agency Team | Leadership |
Michelle Lakov | Director Of Product Marketing | Leadership |
Amgad Sami | VP Of Product | Leadership |
Russell Levin | Director Of UX Design | Leadership |
Suzanne Scharlock | Director Of Product Management | Leadership |
Anne Porto | Managing Director, Agency Team | Leadership |
Danielle Drolet | Senior Director, Content Marketing | Leadership |
Jeremy Goldman | Senior Director, Marketing, Commerce, And Tech Briefings | Leadership |
Penelope Lin | Director, Data Visualization | Leadership |
Daniel Flynn | Senior Director, Analytics & Special Projects | Leadership |
Ina Gottinger | Vice President, Media Solutions & Strategy | Leadership |
Elizabeth O'Connor | Senior Director, Media Solutions | Leadership |
Courtney E. Varela | Director, Client Requests | Leadership |
74 more people are available in the full profile.
Complete people profiles for eMarketer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of eMarketer
3 dated milestones of eMarketer across 20 years, from founding to its latest funding, stage changes and deals.
- Founded eMarketer is founded.
- Funding First funding round of $25.0M.
- Exit Acquired by Axel Springer.
Competitors of eMarketer
eMarketer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiveRamp, The Data Appeal Company, Captify, KnowledgeHound and SQREEM, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liveramp.com | 2011 | San Francisco, United States | – | 95 | Offline customer data is connected and activated for online advertising. | |
| datappeal.io | 2013 | Florence, Italy | $4.65M | – | AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises | |
| captifytechnologies.com | 2011 | London, United Kingdom | $17M | 126 | Open web search intelligence is provided for advertising data analysis. | |
| knowledgehound.com | 2013 | Chicago, United States | $3.9M | – | Searchable analytics platform for customer insights and trends is provided. | |
| sqreemtech.com | 2015 | Singapore | – | – | AI platform for enterprises to access consumer behavior data | |
| aqfer.com | 2016 | New York, United States | $11M | – | Customer data platform is provided with machine learning for analytics. | |
| sagacitysolutions.co.uk | 2005 | London, United Kingdom | – | 51 | Data platforms and management solutions for analytics are offered. | |
| herow.io | 2007 | Paris, France | $18.6M | – | Customer data is analyzed, segmented, and engaged through targeted campaigns. |
Detailed competitors of eMarketer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of eMarketer
The website of eMarketer (emarketer.com) receives about 380.3K visits a month and ranks #148,518 among all websites worldwide, #3,958 in Online Marketing.
- Monthly visits380.3K
▲ 4.8% vs previous month
- Unique visitors177.6K
per month
- Global rank#148,518
among all websites
- Category rank#3,958
Business and Consumer Services · Online Marketing
- Bounce rate48%
- Pages per visit1.8
- Average visit52 sec
- DevicesDesktop 58% · Mobile 42%
Websites whose visitors overlap most with eMarketer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| clickz.com | 100% | 142.5K | – | View details | |
iab.net | iab.net | 100% | – | – | – |
| comscore.com | 100% | 177.1K | #224,735 | View details | |
| adage.com | 89% | – | #100,285 | View details | |
| smartinsights.com | 86% | – | #234,794 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for eMarketer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Emarketer
Complete news archive for eMarketer
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to eMarketer
10 companies that operate in the same segment as eMarketer (Data as a Service), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 666.69 M | USD 307.73 M | 970 | |
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | – | – | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | Ireland | – | USD 8.34 B | 23,300 | |
Provider of credit scoring data for consumers and businesses | 1968 | Chicago, Illinois, United States | USD 7.5 M | USD 4.58 B | 13,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Provider of DNA testing services to create a family tree and ancestor | 2003 | Yehud, Central District, Israel | USD 40 M | – | – | |
Platform for users to share business software reviews | 2012 | Chicago, Illinois, United States | USD 342.7 M | – | – | |
AI-powered market intelligence and search platform is operated. | 2011 | New York, New York, United States | USD 1.74 B | USD 6.84 M | 285 |
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Frequently Asked Questions about eMarketer
eMarketer was founded in 1996 and raised its 1st funding round 16 years after it was founded.
eMarketer is headquartered in New York, United States. It is registered at New York, New York, United States.
eMarketer is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Series B of $25M, raised on Jan 2012.
eMarketer is the comprehensive source of information on digital marketing, media, and commerce through its eMarketer Platform. Its research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. The company serves brands such as Unilever, Amazon, GE; Agencies such as MediaVest, icrossing, Underscore; Media companies such as Facebook, eBay, TubeMogul; and Universities Non-Profits such as HBS, Stanford, Wharton. Subscription-based pricing model.
eMarketer's top competitors include LiveRamp, The Data Appeal Company and Captify.
eMarketer offers EMARKETER PRO+, Analyst Access Program, and Behind the Numbers Podcast.
eMarketer has 2 investors. Key investors include Axel Springer, and Stripes.
eMarketer operates through Emarketer, Inc..
Yes. eMarketer was acquired by Axel Springer in June 2016.
The website of eMarketer receives about 380 thousand visits a month and ranks #148,518 among all websites worldwide.