About eMarketer
eMarketer is a company based in New York (United States) founded in 1996 was acquired by Axel Springer in June 2016.. eMarketer has raised $25 million across 1 funding round from investors including Axel Springer and Stripes. eMarketer offers products and services including EMARKETER PRO+, Analyst Access Program, and Behind the Numbers Podcast. eMarketer operates in a competitive market with competitors including LiveRamp, The Data Appeal Company, Captify, KnowledgeHound and SQREEM, among others.
- Headquarter New York, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Emarketer, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$25 M (USD)
in 1 rounds
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Latest Funding Round
$25 M (USD), Series B
Jan 11, 2012
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Investors
Axel Springer
& 1 more
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Employee Count
Employee Count
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Acquired by
Axel Springer
(Jun 10, 2016)
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Products & Services of eMarketer
eMarketer offers a comprehensive portfolio of products and services, including EMARKETER PRO+, Analyst Access Program, and Behind the Numbers Podcast. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides access to forecasts and analysis for marketing strategies
Offers expert insights for business decision-making processes
Delivers news and insights on industry trends
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Leadership Team
30 people
Software Development Team
15 people
Senior Team
10 people
Sales and Marketing
7 people
Operations Team
6 people
Principal Team
5 people
Product Management Team
5 people
Human Resources and Administration
4 people
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Funding Insights of eMarketer
eMarketer has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series B round of $25 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $25.0M
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First Round
First Round
(11 Jan 2012)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2012 | Amount | Series B - eMarketer | Valuation | Stripes |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in eMarketer
eMarketer has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Axel Springer and Stripes. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Global investments are made in product-led growth companies.
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Founded Year | Domain | Location | |
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Provider of news media, digital content, and technology-based journalism
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by eMarketer
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - eMarketer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Emarketer Comparisons
Competitors of eMarketer
eMarketer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiveRamp, The Data Appeal Company, Captify, KnowledgeHound and SQREEM, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offline customer data is connected and activated for online advertising.
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| domain | founded_year | HQ Location |
AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises
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| domain | founded_year | HQ Location |
Open web search intelligence is provided for advertising data analysis.
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| domain | founded_year | HQ Location |
Searchable analytics platform for customer insights and trends is provided.
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| domain | founded_year | HQ Location |
AI platform for enterprises to access consumer behavior data
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| domain | founded_year | HQ Location |
Customer data platform is provided with machine learning for analytics.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Emarketer
Frequently Asked Questions about eMarketer
When was eMarketer founded?
eMarketer was founded in 1996 and raised its 1st funding round 16 years after it was founded.
Where is eMarketer located?
eMarketer is headquartered in New York, United States. It is registered at New York, New York, United States.
Is eMarketer a funded company?
eMarketer is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Series B of $25M, raised on Jan 11, 2012.
What does eMarketer do?
eMarketer is the comprehensive source of information on digital marketing, media, and commerce through its eMarketer Platform. Its research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. The company serves brands such as Unilever, Amazon, GE; Agencies such as MediaVest, icrossing, Underscore; Media companies such as Facebook, eBay, TubeMogul; and Universities Non-Profits such as HBS, Stanford, Wharton. Subscription-based pricing model.
Who are the top competitors of eMarketer?
eMarketer's top competitors include LiveRamp, The Data Appeal Company and Captify.
What products or services does eMarketer offer?
eMarketer offers EMARKETER PRO+, Analyst Access Program, and Behind the Numbers Podcast.
Who are eMarketer's investors?
eMarketer has 2 investors. Key investors include Axel Springer, and Stripes.
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