About TRA Global
TRA Global is a company based in New York (United States) founded in 2007 was acquired by TiVo in July 2012. TRA Global has raised $31.7 million across 2 funding rounds from investors including TiVo, WPP and Arbitron. TRA Global operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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- Legal Name Tra Global Inc
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Funding Insights of TRA Global
TRA Global has successfully raised a total of $31.7M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $18.2 million completed in May 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in TRA Global
TRA Global has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include TiVo, WPP and Arbitron.
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Investment in technology startups focusing on compute, AI, and related innovations.
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Seed and early stage venture fund investing in North America and Canada
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Content marketing services are provided by WPP globally.
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Investor details for TRA Global
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Investments & Acquisitions by TRA Global
Investment portfolio details for TRA Global
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Financial Statements - TRA Global
Detailed financials for TRA Global
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Tra Global Comparisons
Peer comparison for TRA Global
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Competitors of TRA Global
TRA Global operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
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Campaign analytics for TV ads are delivered via ACR technology.
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TV advertising effectiveness is measured via computer vision sensors.
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EDO is recognized as a TV outcomes company focused on advertising analytics.
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TV advertising solutions are provided for businesses through data-driven methods.
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TV attribution analytics
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Multi-platform advertising sales software is developed for media workflows.
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Detailed competitors of TRA Global
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Latest news on Tra Global
Complete news archive for TRA Global
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Frequently Asked Questions about TRA Global
TRA Global was founded in 2007 and raised its 1st funding round 2 years after it was founded.
TRA Global is headquartered in New York, United States. It is registered at New York, New York, United States.
TRA Global is a funded company, having raised a total of $31.7M across 2 funding rounds to date.
TRA Global was founded in 2007 in New York, United States, as a media and marketing research firm. Operations focus on a proprietary platform called Media TRAnalytics, which links television ad exposures from set-top box data across 1.5 million households with purchase records from 54 million households. A single-source database of 370,000 households is maintained for measurement and planning. The company was acquired by TiVo in July 2012.
TRA Global has 5 investors. Key investors include TiVo, WPP, Arbitron, Intel Capital, and Kodiak Venture Partners.