About TRA Global
TRA Global is a company based in New York (United States) founded in 2007 was acquired by TiVo in July 2012.. TRA Global has raised $31.7 million across 2 funding rounds from investors including TiVo, WPP and Arbitron. TRA Global operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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- Legal Name Tra Global Inc
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Funding Insights of TRA Global
TRA Global has successfully raised a total of $31.7M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $18.2 million completed in May 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series C — $18.2M
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First Round
First Round
(07 May 2009)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2010 | Amount | Series C - TRA Global | Valuation |
investors |
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| May, 2009 | Amount | Series B - TRA Global | Valuation | Arbitron |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TRA Global
TRA Global has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include TiVo, WPP and Arbitron. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment in technology startups focusing on compute, AI, and related innovations.
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Founded Year | Domain | Location | |
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Seed and early stage venture fund investing in North America and Canada
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Founded Year | Domain | Location | |
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Content marketing services are provided by WPP globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TRA Global
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TRA Global
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tra Global Comparisons
Competitors of TRA Global
TRA Global operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Campaign analytics for TV ads are delivered via ACR technology.
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| domain | founded_year | HQ Location |
TV advertising effectiveness is measured via computer vision sensors.
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| domain | founded_year | HQ Location |
EDO is recognized as a TV outcomes company focused on advertising analytics.
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| domain | founded_year | HQ Location |
TV advertising solutions are provided for businesses through data-driven methods.
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| domain | founded_year | HQ Location |
TV attribution analytics
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| domain | founded_year | HQ Location |
Multi-platform advertising sales software is developed for media workflows.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about TRA Global
When was TRA Global founded?
TRA Global was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is TRA Global located?
TRA Global is headquartered in New York, United States. It is registered at New York, New York, United States.
Is TRA Global a funded company?
TRA Global is a funded company, having raised a total of $31.7M across 2 funding rounds to date. The company's 1st funding round was a Series B of $13.5M, raised on May 07, 2009.
What does TRA Global do?
TRA Global was founded in 2007 in New York, United States, as a media and marketing research firm. Operations focus on a proprietary platform called Media TRAnalytics, which links television ad exposures from set-top box data across 1.5 million households with purchase records from 54 million households. A single-source database of 370,000 households is maintained for measurement and planning. The company was acquired by TiVo in July 2012.
Who are the top competitors of TRA Global?
Who are TRA Global's investors?
TRA Global has 5 investors. Key investors include TiVo, WPP, Arbitron, Intel Capital, and Kodiak Venture Partners.