About TRA Global
TRA Global is a Media & Entertainment company based in New York (United States) founded in 2007, and was acquired by TiVo in July 2012. Media and marketing research is conducted via proprietary analytics platforms. TRA Global has raised $31.7 million across 2 funding rounds from investors including TiVo, WPP and Arbitron. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Enabler. Its legal entity is TRA Global Inc. Its competitors include iSpot.tv, TVision Insights and EDO; 3 of its 3 listed competitors have raised funding.
Company details
TRA Global was founded in 2007 in New York, United States, as a media and marketing research firm. Operations focus on a proprietary platform called Media TRAnalytics, which links television ad exposures from set-top box data across 1.5 million households with purchase records from 54 million households. A single-source database of 370,000 households is maintained for measurement and planning. The company was acquired by TiVo in July 2012.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website traglobal.com
- Social LinkedIn
- Acquired by TiVo (Jul 2012)
- Legal Name Tra Global Inc
Funding Insights of TRA Global
TRA Global has successfully raised a total of $31.7M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $18.2 million completed in May 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.7M
- Total Rounds 2
- Last Round Series C — $18.2M
- First Round $13.5M
(May 2009)
- Investors Count 4
All 2 funding rounds of TRA Global with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2010 | $18.2M | Series C | – | – | |
| May 2009 | $13.5M | Series B | – | Arbitron |
5 investors in total: 5 institutional.
Investors in TRA Global
TRA Global has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include TiVo, WPP and Arbitron.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Seed and early stage venture fund investing in North America and Canada | kodiakvp.com | Waltham, United States | ||
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom | |
Media and marketing research is conducted for international broadcasting industries. | 1949 | arbitron.com | Columbia, United States | |
Hardware, software, and services provider for the digital cable industry | 1983 | tivo.com | San Jose, United States |
Investor details for TRA Global
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of TRA Global
4 dated milestones of TRA Global across 5 years, from founding to its latest funding, stage changes and deals.
- Founded TRA Global is founded.
- Funding First funding round of $13.5M.
- Funding Latest funding round, Series C, of $18.2M.
- Exit Acquired by TiVo.
Competitors of TRA Global
TRA Global has 3 listed competitors in our database, 3 of them funded. They include iSpot.tv, TVision Insights and EDO.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ispot.tv | 2012 | Seattle, United States | $437.73M | 434 | Campaign analytics for TV ads are delivered via ACR technology. | |
| tvisioninsights.com | 2014 | New York, United States | $70.29M | 46 | TV advertising effectiveness is measured via computer vision sensors. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. |
Detailed competitors of TRA Global
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as TRA Global (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about TRA Global
TRA Global was founded in 2007 and raised its 1st funding round 2 years after it was founded.
TRA Global is headquartered in New York, United States. It is registered at New York, New York, United States.
TRA Global is a funded company, having raised a total of $31.7M across 2 funding rounds to date. The company's 1st funding round was a Series B of $13.5M, raised on May 2009.
TRA Global was founded in 2007 in New York, United States, as a media and marketing research firm. Operations focus on a proprietary platform called Media TRAnalytics, which links television ad exposures from set-top box data across 1.5 million households with purchase records from 54 million households. A single-source database of 370,000 households is maintained for measurement and planning. The company was acquired by TiVo in July 2012.
TRA Global's top competitors include iSpot.tv, EDO and TVision Insights.
TRA Global has 5 investors. Key investors include TiVo, WPP, Arbitron, Intel Capital, and Kodiak Venture Partners.
TRA Global operates through Tra Global Inc.
Yes. TRA Global was acquired by TiVo in July 2012.