About iSpot.tv
iSpot.tv is a Media & Entertainment company based in Seattle (United States) founded in 2012 by Sean Muller. Campaign analytics for TV ads are delivered via ACR technology. iSpot.tv has raised $440.86 million across 7 funding rounds from investors including Goldman Sachs Asset Management, Insight Partners and Madrona. The company has 369 employees. iSpot.tv has completed 5 acquisitions, including 605, Ace Metrix and DRMetrix. iSpot.tv was last valued at $1.09 billion in April 2022. Its chief executive, as recorded, is Sean Muller. Its website ispot.tv draws about 1.3 million monthly visits. iSpot.tv offers products and services including Creative Assessment, Audience Measurement, and Ad Verification. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Enabler. Its legal entity is ISPOT.TV, INC. Its competitors include TVision Insights, EDO and Cadent; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and based in Seattle, United States, iSpot.tv operates in the TV advertising analytics sector. Content and advertisements viewed on smart TVs across broadcast, cable, and VOD are captured using automatic content recognition technology. Visibility into ad delivery and reach is provided to brands and networks through a dashboard, allowing evaluation and optimization of investments by industry and specific brands.
- Total Equity Funding$440.86M (USD)
in 7 rounds
- Latest Funding Round$3.13M (USD), Series D
Jan 2024
- InvestorsGoldman Sachs Asset Management
& 4 more
- Employee Count369
- Investments & Acquisitions605
& 4 more
Products & Services of iSpot.tv
iSpot.tv offers a comprehensive portfolio of products and services, including Creative Assessment, Audience Measurement, and Ad Verification.
Tool for pre-market testing and benchmarking of ad creatives
Service to measure TV ad impressions and engagement levels
Platform for ensuring accuracy of ad placements and performance
Apps and channels of iSpot.tv
its YouTube channel iSpot has 2.16K subscribers and 30 videos.
Videos from iSpot.tv
The most watched videos on iSpot.tv's YouTube channel, iSpot (2.16K subscribers). Click a video to play it here.
More on iSpot.
Funding Insights of iSpot.tv
iSpot.tv has successfully raised a total of $440.86M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $3.13 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $440.86M
- Total Rounds 7
- Last Round Series D — $3.13M
- First Round $575,000
(Jul 2012)
- Investors Count 5
All 7 funding rounds of iSpot.tv with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $3.13M | Series D | – | – | – |
| Nov 2022 | $44.89M | Series D | – | – | – |
| Apr 2022 | $335.04M | Series D | – | Goldman Sachs Asset Management | – |
| Sep 2018 | $30M | Series C | $330M | Insight Partners, Madrona Venture Group | – |
| May 2015 | $21.9M | Series B | – | Insight Partners | |
| Oct 2013 | $5.34M | Series A | – | – | |
| Jul 2012 | $575,000 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2018 | $330M | •••••••• |
Full valuation and stage history of iSpot.tv
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Last known valuation $1.09B (Apr 2022). 5 investors in total: 5 institutional.
Investors in iSpot.tv
iSpot.tv has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs Asset Management, Insight Partners and Madrona.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
Early-stage companies are invested in globally by TL Ventures. | tl.ventures | Wayne, United States | ||
Multiple sectors are invested in by Peak Opportunity Partners. | peak.partners | Los Angeles, United States | ||
Global asset management and investment solutions are provided. | 1989 | gsam.com | London, United Kingdom |
Investor details for iSpot.tv
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of iSpot.tv
72 people are tracked at iSpot.tv (35 in leadership, 7 in board & advisors, 30 in team); the tracked headcount is 369.
| Name | Role | Group |
|---|---|---|
Sean Muller | Founder & CEO | Leadership |
Michael Clark | Director Of QA Engineering | Leadership |
Craig Ziegler | Chief Product Officer | Leadership |
Sun Jin | Sr. Director, Advanced Analytics | Leadership |
Mark Myers | Chief Commercial Officer | Leadership |
John McClosky | Chief Revenue Officer | Leadership |
Samuel Wasserman | Director, Sales Solutions Engineering | Leadership |
Daniel Hickox | Vice President Of Business Development | Leadership |
Michiko Chand | VP, Quality Assurance | Leadership |
Andy Ewing | Vp, Data Science | Leadership |
Melissa Valdez | Sr. Director, Talent And Culture | Leadership |
Brian Brock | Head Of Solutions Engineering | Leadership |
Janine Sollazzo | Chief People Officer | Leadership |
Siddharth Saxena | Head Of Product Evangelism | Leadership |
Matt Nelson | Chief Financial Officer | Leadership |
Charlie Foster | Sr. Director, Revenue Operations | Leadership |
Julie Van Ullen | Chief Revenue Officer | Leadership |
Kelley Bray | Senior Director, Information Security | Leadership |
Dominic Cella | Senior Director Of Accounting | Leadership |
Nick Aluia | Chief Experience Officer | Leadership |
52 more people are available in the full profile.
Complete people profiles for iSpot.tv
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by iSpot.tv
iSpot.tv has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include 605, Ace Metrix and DRMetrix.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing and advertising services are provided to various clients. | 605.tv | New York, United States | 2015 | Sep 2023 | •••• | |
Data analytics solutions are offered to the entertainment sector. | tunityanalytics.com | New York, United States | 2018 | Mar 2022 | •••• | |
Audio from muted live TV is streamed to mobile devices. | tunity.com | New York, United States | 2013 | Mar 2022 | •••• | |
DRTV ad spots are detected and monitored in real-time. | drmetrix.com | Temecula, United States | 2012 | Oct 2021 | •••• | |
Television ad analytics and optimization services are provided. | acemetrix.com | El Segundo, United States | 2007 | Jan 2021 | •••• |
Complete acquisition details for iSpot.tv
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of iSpot.tv
10 dated milestones of iSpot.tv across 12 years, from founding to its latest funding, stage changes and deals.
- Founded iSpot.tv is founded.
- Funding First funding round of $575K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Ace Metrix.
- Acquisition Acquires DRMetrix.
- Acquisition Acquires Tunity.
- Acquisition Acquires Tunity Analytics.
- Milestone Reaches Unicorn status.
- Acquisition Acquires 605.
- Funding Latest funding round, Series D, of $3.1M.
Competitors of iSpot.tv
iSpot.tv has 3 listed competitors in our database, 3 of them funded. They include TVision Insights, EDO and Cadent.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tvisioninsights.com | 2014 | New York, United States | $70.29M | 46 | TV advertising effectiveness is measured via computer vision sensors. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. |
Detailed competitors of iSpot.tv
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of iSpot.tv
The website of iSpot.tv (ispot.tv) receives about 1.3M visits a month and ranks #43,735 among all websites worldwide, #3,451 in Arts and Entertainment.
- Monthly visits1.3M
▲ 7.4% vs previous month
- Unique visitors734.2K
per month
- Global rank#43,735
among all websites
- Category rank#3,451
Arts and Entertainment · Arts and Entertainment
- Bounce rate57%
- Pages per visit2.8
- Average visit1 min 26 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with iSpot.tv. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| voice123.com | 100% | 585.1K | #79,029 | View details | |
avid.wiki | avid.wiki | 95% | #42,714 | – | |
wcostream.tv | wcostream.tv | 89% | #4,516 | – | |
| deadline.com | 89% | 20.7M | #2,892 | View details | |
| gofundme.com | 87% | 52.8M | #1,202 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for iSpot.tv
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as iSpot.tv (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Ispot.Tv
Complete news archive for iSpot.tv
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Verified entity values are shown only after access is granted.
Frequently Asked Questions about iSpot.tv
iSpot.tv was founded in 2012.
iSpot.tv is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Sean Muller is the CEO of iSpot.tv, as recorded in our data. They have also founded this company.
iSpot.tv is a funded company, having raised a total of $440.86M across 7 funding rounds to date. The company's 1st funding round was a Seed of $575K, raised on Jul 2012.
iSpot.tv has 369 employees.
Founded in 2012 and based in Seattle, United States, iSpot.tv operates in the TV advertising analytics sector. Content and advertisements viewed on smart TVs across broadcast, cable, and VOD are captured using automatic content recognition technology. Visibility into ad delivery and reach is provided to brands and networks through a dashboard, allowing evaluation and optimization of investments by industry and specific brands.
iSpot.tv's top competitors include EDO, Cadent and TVision Insights.
iSpot.tv offers Creative Assessment, Audience Measurement, and Ad Verification.
iSpot.tv has made 5 acquisitions, including 605, Ace Metrix, and DRMetrix.
iSpot.tv has 5 investors. Key investors include Goldman Sachs Asset Management, Insight Partners, Madrona, TL Ventures, and Peak Opportunity Partners.
The valuation of iSpot.tv is $1.09B as of Apr 2022.
iSpot.tv operates through Ispot.Tv, Inc..