About EDO
EDO is a company based in Los Angeles (United States) founded in 2014 by Daniel Nadler and Edward Norton. It operates as a Data-as-a-Service, and Professional Services. EDO has raised $92.44 million across 2 funding rounds from investors including Shamrock Capital Advisors, Robert F Smith and Brian N Sheth. EDO offers products and services including TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization. EDO operates in a competitive market with competitors including iSpot.tv, Adjust, Flurry, 4C Insights and data.ai, among others.
- Headquarter Los Angeles, United States
- Founders Daniel Nadler, Edward Norton
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Edo, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$92.44 M (USD)
in 2 rounds
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Latest Funding Round
$80 M (USD), Series B
Apr 06, 2022
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Investors
Shamrock Capital Advisors
& 5 more
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Employee Count
Employee Count
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Products & Services of EDO
EDO offers a comprehensive portfolio of products and services, including TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
TV ad effectiveness is measured across streaming platforms.
Competitor ad performance is analyzed in real time.
Ad creative rotations are optimized for better performance.
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Funding Insights of EDO
EDO has successfully raised a total of $92.44M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $80 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $80.0M
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First Round
First Round
(01 Nov 2018)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Series B - EDO | Valuation | Shamrock Capital Advisors |
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| Nov, 2018 | Amount | Series A - EDO | Valuation | Jim Breyer |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in EDO
EDO has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Shamrock Capital Advisors, Robert F Smith and Brian N Sheth. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity and debt funds focused on media, entertainment, content, sports, marketing, and education sectors
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Founded Year | Domain | Location | |
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Seed & early stage tech-focused micro-VC firm funding companies in the US
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Founded Year | Domain | Location | |
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Investments are directed toward high-growth enterprise software and technology companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by EDO
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - EDO
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Edo Comparisons
Competitors of EDO
EDO operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, Adjust, Flurry, 4C Insights and data.ai, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Campaign analytics for TV ads are delivered via ACR technology.
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| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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| domain | founded_year | HQ Location |
Mobile application analytics solutions are offered by Flurry.
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Edo
Frequently Asked Questions about EDO
When was EDO founded?
EDO was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Where is EDO located?
EDO is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of EDO?
Kevin Krim is the current CEO of EDO.
Is EDO a funded company?
EDO is a funded company, having raised a total of $92.44M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12.44M, raised on Nov 01, 2018.
What does EDO do?
EDO is established as a leader in TV outcomes measurement, providing predictive and historical behavioral engagement data for Convergent TV campaigns across linear and streaming platforms. Services are offered to advertising leaders to evaluate and optimize ad performance using interoperable, pixel-based metrics. Partnerships with major platforms like Nielsen, The Trade Desk, Disney, and Netflix are maintained to enhance TV planning and buying. Solutions are tailored for industries including auto, CPG, financial services, pharmaceuticals, and retail. Competitive intelligence and real-time data are delivered through a proprietary ad database monitoring over 120 networks since 2015.
Who are the top competitors of EDO?
EDO's top competitors include Adjust, 4C Insights and iSpot.tv.
What products or services does EDO offer?
EDO offers TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization.
Who are EDO's investors?
EDO has 6 investors. Key investors include Shamrock Capital Advisors, Robert F Smith, Brian N Sheth, WGI Group, and Vista Equity Partners.
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