About EDO
EDO is a company based in Los Angeles (United States) founded in 2014 by Daniel Nadler and Edward Norton. It operates as a Data-as-a-Service and Professional Services. EDO has raised $92.44 million across 2 funding rounds from investors including Shamrock Capital Advisors, Robert F Smith and Brian N Sheth. EDO offers products and services including TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization. EDO operates in a competitive market with competitors including iSpot.tv, Adjust, Flurry, 4C Insights and data.ai, among others.
- Headquarter Los Angeles, United States
- Founders Daniel Nadler, Edward Norton
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Edo, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$92.44 M (USD)
in 2 rounds
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Latest Funding Round
$80 M (USD), Series B
Apr 06, 2022
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Investors
Shamrock Capital Advisors
& 5 more
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Employee Count
Not available
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Products & Services of EDO
EDO offers a comprehensive portfolio of products and services, including TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization.
TV ad effectiveness is measured across streaming platforms.
Competitor ad performance is analyzed in real time.
Ad creative rotations are optimized for better performance.
People of EDO
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Funding Insights of EDO
EDO has successfully raised a total of $92.44M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $80 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in EDO
EDO has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Shamrock Capital Advisors, Robert F Smith and Brian N Sheth.
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Private equity and debt funds focused on media, entertainment, content, sports, marketing, and education sectors
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Seed & early stage tech-focused micro-VC firm funding companies in the US
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Investments are directed toward high-growth enterprise software and technology companies.
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Investor details for EDO
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Investments & Acquisitions by EDO
Investment portfolio details for EDO
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Financial Statements - EDO
Detailed financials for EDO
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- Profit trends
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Edo Comparisons
Peer comparison for EDO
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- Named peers
- Headcount comparison
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Competitors of EDO
EDO operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, Adjust, Flurry, 4C Insights and data.ai, among others.
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Campaign analytics for TV ads are delivered via ACR technology.
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Cloud-based software for mobile marketing analytics is provided.
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Mobile application analytics solutions are offered by Flurry.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Detailed competitors of EDO
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Latest news on Edo
Complete news archive for EDO
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Frequently Asked Questions about EDO
EDO was founded in 2014 and raised its 1st funding round 4 years after it was founded.
EDO is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Kevin Krim is the current CEO of EDO.
EDO is a funded company, having raised a total of $92.44M across 2 funding rounds to date.
EDO is established as a leader in TV outcomes measurement, providing predictive and historical behavioral engagement data for Convergent TV campaigns across linear and streaming platforms. Services are offered to advertising leaders to evaluate and optimize ad performance using interoperable, pixel-based metrics. Partnerships with major platforms like Nielsen, The Trade Desk, Disney, and Netflix are maintained to enhance TV planning and buying. Solutions are tailored for industries including auto, CPG, financial services, pharmaceuticals, and retail. Competitive intelligence and real-time data are delivered through a proprietary ad database monitoring over 120 networks since 2015.
EDO's top competitors include Adjust, 4C Insights and iSpot.tv.
EDO offers TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization.
EDO has 6 investors. Key investors include Shamrock Capital Advisors, Robert F Smith, Brian N Sheth, WGI Group, and Vista Equity Partners.