About EDO
EDO is a Technology company based in Los Angeles (United States) founded in 2014 by Daniel Nadler and Edward Norton. EDO is recognized as a TV outcomes company focused on advertising analytics. It operates on a Data-as-a-Service and Professional Services model in Technology and Media & Entertainment sectors. EDO has raised $92.44 million across 2 funding rounds from investors including Shamrock Capital Advisors, Robert F Smith and Brian N Sheth. Its chief executive, as recorded, is Kevin Krim. Its website edo.com draws about 17 thousand monthly visits. EDO offers products and services including TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization. Its focus areas include Advertising Technology and Ad Analytics. Its legal entity is EDO, Inc. Its competitors include iSpot.tv, Flurry and 4C Insights; 3 of its 3 listed competitors have raised funding.
Company details
EDO is established as a leader in TV outcomes measurement, providing predictive and historical behavioral engagement data for Convergent TV campaigns across linear and streaming platforms. Services are offered to advertising leaders to evaluate and optimize ad performance using interoperable, pixel-based metrics. Partnerships with major platforms like Nielsen, The Trade Desk, Disney, and Netflix are maintained to enhance TV planning and buying. Solutions are tailored for industries including auto, CPG, financial services, pharmaceuticals, and retail. Competitive intelligence and real-time data are delivered through a proprietary ad database monitoring over 120 networks since 2015.
- Total Equity Funding$92.44M (USD)
in 2 rounds
- Latest Funding Round$80M (USD), Series B
Apr 2022
- InvestorsShamrock Capital Advisors
& 5 more
Products & Services of EDO
EDO offers a comprehensive portfolio of products and services, including TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization.
TV ad effectiveness is measured across streaming platforms.
Competitor ad performance is analyzed in real time.
Ad creative rotations are optimized for better performance.
Apps and channels of EDO
its YouTube channel EDO, Inc. has 32 subscribers and 30 videos.
Videos from EDO
The most watched videos on EDO's YouTube channel, EDO, Inc. (32 subscribers). Click a video to play it here.
More on EDO, Inc..
Funding Insights of EDO
EDO has successfully raised a total of $92.44M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $80 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $92.44M
- Total Rounds 2
- Last Round Series B — $80M
- First Round $12.44M
(Nov 2018)
- Investors Count 6
All 2 funding rounds of EDO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $80M | Series B | – | Shamrock Capital Advisors | – |
| Nov 2018 | $12.44M | Series A | – | Jim Breyer |
6 investors in total: 3 institutional and 3 angel.
Investors in EDO
EDO has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Shamrock Capital Advisors, Robert F Smith and Brian N Sheth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt funds focused on media, entertainment, content, sports, marketing, and education sectors | 1978 | shamrockcap.com | Los Angeles, United States | |
Seed & early stage tech-focused micro-VC firm funding companies in the US | wgifund.com | New York, United States | ||
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States | ||
RF Robert F Smith | American billionaire, founder of Vista Equity Partners, active in philanthropy | unknown_96fd3d9fa41843d1a | ||
BN Brian N Sheth | Co-founder of Vista Equity Partners, active angel investor in tech | unknown_64df4c24ba0c4d55b | ||
JB Jim Breyer | Venture capitalist, founder of Breyer Capital, early Facebook investor | unknown_6c30ee6ad5bc47759 |
Investor details for EDO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of EDO
47 people are tracked at EDO (20 in leadership, 6 in board & advisors, 21 in team).
| Name | Role | Group |
|---|---|---|
Daniel Nadler | Co-Founder | Leadership |
Edward Norton | Co-Founder | Leadership |
Kevin Krim | CEO | Leadership |
Derek McLay | President, Forecasting | Leadership |
Dara Natale | VP Brand Partnerships | Leadership |
Joshua Lee | CTO | Leadership |
Peter Foley | Head, Data Science | Leadership |
Daniel Pak | Director, Finance | Leadership |
Laura Grover | Head of Client Solutions | Leadership |
James Zaumeyer | SVP & Head of Revenue | Leadership |
Rebecca Sandidge | VP, Brand Partnerships | Leadership |
Saagar Deshpande | Head, Engineering | Leadership |
Alison Yobage | VP, Brand Partnerships | Leadership |
Doug Pace | VP Brand Partnerships | Leadership |
Raman Sehgal | Head of Marketing | Leadership |
Charlie Weiss | Head Of Business Development And Strategy | Leadership |
Alex Belaidi | VP Of Sales | Leadership |
Jaclyn Kutnick | Director, Brand Partnerships | Leadership |
Rebecca Cohen | VP, Brand Partnerships | Leadership |
Sebastian Chiu | Chief Data Scientist | Leadership |
27 more people are available in the full profile.
Complete people profiles for EDO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of EDO
3 dated milestones of EDO across 8 years, from founding to its latest funding, stage changes and deals.
- Founded EDO is founded.
- Funding First funding round of $12.4M.
- Funding Latest funding round, Series B, of $80.0M.
Competitors of EDO
EDO has 3 listed competitors in our database, 3 of them funded. They include iSpot.tv, Flurry and 4C Insights.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ispot.tv | 2012 | Seattle, United States | $437.73M | 434 | Campaign analytics for TV ads are delivered via ACR technology. | |
| flurry.com | 2005 | San Francisco, United States | $63M | Mobile application analytics solutions are offered by Flurry. | ||
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. |
Detailed competitors of EDO
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Web traffic of EDO
The website of EDO (edo.com) receives about 16.8K visits a month.
- Monthly visits16.8K
▲ 18.8% vs previous month
Websites whose visitors overlap most with EDO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| daytonastate.edu | 100% | 267K | #114,524 | View details | |
mail.hccanet.org | mail.hccanet.org | 61% | – | ||
| edmodo.com | 61% | 28.6K | #790,705 | View details | |
edu.com | edu.com | 61% | #449,655 | – | |
tagxedo.com | tagxedo.com | 61% | #1,333,163 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for EDO
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as EDO (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Edo
Complete news archive for EDO
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about EDO
EDO was founded in 2014 and raised its 1st funding round 4 years after it was founded.
EDO is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Kevin Krim is the CEO of EDO, as recorded in our data.
EDO is a funded company, having raised a total of $92.44M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12.44M, raised on Nov 2018.
EDO is established as a leader in TV outcomes measurement, providing predictive and historical behavioral engagement data for Convergent TV campaigns across linear and streaming platforms. Services are offered to advertising leaders to evaluate and optimize ad performance using interoperable, pixel-based metrics. Partnerships with major platforms like Nielsen, The Trade Desk, Disney, and Netflix are maintained to enhance TV planning and buying. Solutions are tailored for industries including auto, CPG, financial services, pharmaceuticals, and retail. Competitive intelligence and real-time data are delivered through a proprietary ad database monitoring over 120 networks since 2015.
EDO's top competitors include 4C Insights, iSpot.tv and Flurry.
EDO offers TV Outcomes Measurement, Competitive Ad Intelligence, and Creative Rotation Optimization.
EDO has 6 investors. Key investors include Shamrock Capital Advisors, Robert F Smith, Brian N Sheth, WGI Group, and Vista Equity Partners.
EDO operates through Edo, Inc..