Ace Metrix

El Segundo, United States Founded: 2007 • Age: 19 yrs Acquired By iSpot.tv
Television ad analytics and optimization services are provided.

About Ace Metrix

Ace Metrix is a company based in El Segundo (United States) founded in 2007 was acquired by iSpot.tv in January 2021. Ace Metrix has raised $28.28 million across 5 funding rounds from investors including iSpot.tv, WPP and Leapfrog Ventures. Ace Metrix offers products and services including Ace Metrix Platform. Ace Metrix operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.

Key Metrics
  • Total Equity Funding
    $28.28M (USD)

    in 5 rounds

  • Latest Funding Round
    $12.04M (USD), Series C

    Aug 2014

  • Investors
    iSpot.tv

    & 4 more

  • Acquired by
    iSpot.tv

    (Jan 2021)

Products & Services of Ace Metrix

Ace Metrix offers a comprehensive portfolio of products and services, including Ace Metrix Platform.

Ace Metrix Platform
Analytics Tool

Tool for measuring and optimizing video ad impact and business results.

Funding Insights of Ace Metrix

Ace Metrix has successfully raised a total of $28.28M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $12.04 million completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $28.28M
  • Total Rounds 5
  • Last Round Series C β€” $12.04M
  • First Round $1.7M

    (Nov 2009)

  • Investors Count 4

All 5 funding rounds of Ace Metrix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2014$12.04MSeries C––
–
Jun 2012$8MSeries C–WPP, HWVP
Jun 2010$2.24MSeries B–WPP
–
Dec 2009$6MSeries A––
–
Nov 2009$1.7MDebt – Conventional––
–
Valuation history

5 investors in total: 5 institutional.

Investors in Ace Metrix

Ace Metrix has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include iSpot.tv, WPP and Leapfrog Ventures.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
US-focused early-stage venture capital investments are managed by Palomar Ventures.
–palomarventures.comLadera Ranch, United States
Early-stage US tech startups are invested in by HWVP.
–hwvp.comSan Francisco, United States
Content marketing services are provided by WPP globally.
1971wpp.comLondon, United Kingdom
Consumer products are wholesaled to retailers by Leapfrog Ventures.
–leapfrogventures.comMenlo Park, United States
Campaign analytics for TV ads are delivered via ACR technology.
2012ispot.tvSeattle, United States
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Investor details for Ace Metrix

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Ace Metrix

4 dated milestones of Ace Metrix across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Ace Metrix is founded.
  2. Funding First funding round of $1.7M.
  3. Funding Latest funding round, Series C, of $12.0M.
  4. Exit Acquired by iSpot.tv.

Competitors of Ace Metrix

Ace Metrix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
ispot.tv2012Seattle, United States$437.73M434
Campaign analytics for TV ads are delivered via ACR technology.
tvisioninsights.com2014New York, United States$70.29M46
TV advertising effectiveness is measured via computer vision sensors.
edo.com2014Los Angeles, United States$92.44M101
EDO is recognized as a TV outcomes company focused on advertising analytics.
cadent.tv2005New York, United States$17M23
TV advertising solutions are provided for businesses through data-driven methods.
tvsquared.com2012Edinburgh, United Kingdom$34.49M113
TV attribution analytics
invisioninc.com1993New York, United States$36.12M110
Multi-platform advertising sales software is developed for media workflows.
admo.tv2014Paris, France$8.04M–
Measures impact of TV ads on online traffic
tvbeat.com2013London, United Kingdom$4.68M7
TV Analytics SaaS Platform
alleyesonscreens.com2012Zagreb, Croatia$14.04M–
Video advertising platform for enteprises
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Detailed competitors of Ace Metrix

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Ace Metrix

The website of Ace Metrix (acemetrix.com) receives about 4.4K visits a month.

  • Monthly visits
    4.4K

    ▲ 29.3% vs previous month

Similar websites

Websites whose visitors overlap most with Ace Metrix. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
adrants.com
adrants.com
100%
–––
superbowl-ads.com
superbowl-ads.com
99%
–#1,004,176–
marketingcharts.com
74%
28.9K#991,924View details
adage.com
60%
–#100,285View details
quimser.com
46%
–#10,749,997View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 7 similar websites and full traffic analytics for Ace Metrix

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 7 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Ace Metrix

Premium access

Complete news archive for Ace Metrix

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Ace Metrix

10 companies that operate in the same segment as Ace Metrix (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about Ace Metrix

Ace Metrix was founded in 2007 and raised its 1st funding round 2 years after it was founded.

Ace Metrix is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.

Ace Metrix is a funded company, having raised a total of $28.28M across 5 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $1.7M, raised on Nov 2009.

Ace Metrix was founded in 2007 in El Segundo, United States, focusing on the media and advertising sector. Analytics for video advertising evaluation are delivered through platforms including Ace Metrix LIVE for real-time campaign optimization, TREND for measuring ad effectiveness over time, TARGET for testing against specific demographics, and PRE for assessing creative potential before airing. Operations center on data-driven insights for advertisers.

Ace Metrix's top competitors include iSpot.tv, EDO and Cadent.

Ace Metrix offers Ace Metrix Platform.

Ace Metrix has 5 investors. Key investors include iSpot.tv, WPP, Leapfrog Ventures, Palomar Ventures, and HWVP.

Yes. Ace Metrix was acquired by iSpot.tv in January 2021.

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