About Ace Metrix
Ace Metrix is a company based in El Segundo (United States) founded in 2007 was acquired by iSpot.tv in January 2021.. Ace Metrix has raised $28.28 million across 5 funding rounds from investors including iSpot.tv, WPP and Leapfrog Ventures. Ace Metrix offers products and services including Ace Metrix Platform. Ace Metrix operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter El Segundo, United States
-
Sectors
Media & Entertainment
-
Phone
*********
-
Website
*********
-
Social
*********
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Ace Metrix
Ace Metrix offers a comprehensive portfolio of products and services, including Ace Metrix Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for measuring and optimizing video ad impact and business results.
Funding Insights of Ace Metrix
Ace Metrix has successfully raised a total of $28.28M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $12.04 million completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $12.0M
-
First Round
First Round
(20 Nov 2009)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2014 | Amount | Series C - Ace Metrix | Valuation |
investors |
|
| Jun, 2012 | Amount | Series C - Ace Metrix | Valuation | WPP , HWVP | |
| Jun, 2010 | Amount | Series B - Ace Metrix | Valuation | WPP |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ace Metrix
Ace Metrix has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include iSpot.tv, WPP and Leapfrog Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
US-focused early-stage venture capital investments are managed by Palomar Ventures.
|
Founded Year | Domain | Location | |
|
Early-stage US tech startups are invested in by HWVP.
|
Founded Year | Domain | Location | |
|
Content marketing services are provided by WPP globally.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Ace Metrix
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Ace Metrix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ace Metrix Comparisons
Competitors of Ace Metrix
Ace Metrix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Campaign analytics for TV ads are delivered via ACR technology.
|
|
| domain | founded_year | HQ Location |
TV advertising effectiveness is measured via computer vision sensors.
|
|
| domain | founded_year | HQ Location |
EDO is recognized as a TV outcomes company focused on advertising analytics.
|
|
| domain | founded_year | HQ Location |
TV advertising solutions are provided for businesses through data-driven methods.
|
|
| domain | founded_year | HQ Location |
TV attribution analytics
|
|
| domain | founded_year | HQ Location |
Multi-platform advertising sales software is developed for media workflows.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Ace Metrix
Frequently Asked Questions about Ace Metrix
When was Ace Metrix founded?
Ace Metrix was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is Ace Metrix located?
Ace Metrix is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
Is Ace Metrix a funded company?
Ace Metrix is a funded company, having raised a total of $28.28M across 5 funding rounds to date. The company's 1st funding round was a Series B of $2.24M, raised on Nov 20, 2009.
What does Ace Metrix do?
Ace Metrix was founded in 2007 in El Segundo, United States, focusing on the media and advertising sector. Analytics for video advertising evaluation are delivered through platforms including Ace Metrix LIVE for real-time campaign optimization, TREND for measuring ad effectiveness over time, TARGET for testing against specific demographics, and PRE for assessing creative potential before airing. Operations center on data-driven insights for advertisers.
Who are the top competitors of Ace Metrix?
What products or services does Ace Metrix offer?
Ace Metrix offers Ace Metrix Platform.
Who are Ace Metrix's investors?
Ace Metrix has 5 investors. Key investors include iSpot.tv, WPP, Leapfrog Ventures, Palomar Ventures, and HWVP.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.