About TVSquared
TVSquared is a company based in Edinburgh (United Kingdom) founded in 2012 was acquired by Innovid in February 2022.. TVSquared has raised $34.49 million across 8 funding rounds from investors including Innovid, Scottish Enterprise and West Coast Capital. The company has 113 employees as of December 31, 2021. TVSquared has completed 1 acquisition, including Wywy. TVSquared offers products and services including Ad Authoring, Interactive Ads, Ad Serving, and Ad Analytics. TVSquared operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and INVISION, among others.
- Headquarter Edinburgh, United Kingdom
- Employees 113 as on 31 Dec, 2021
- Stage Minicorn
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Tv Squared Limited
- Date of Incorporation 03 Apr, 2012
- Jurisdiction EDINBURGH, SCOTLAND
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Products & Services of TVSquared
TVSquared offers a comprehensive portfolio of products and services, including Ad Authoring, Interactive Ads, Ad Serving, and Ad Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tools for building relevant and personalized ads.
Platform for developing engaging interactive ad experiences.
Secure delivery of campaigns across various channels.
Metrics for tracking ad performance and outcomes.
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Software Development Team
15 people
Leadership Team
11 people
Product Management Team
10 people
Human Resources and Administration
9 people
Operations Team
7 people
Data Analysis and Operations Team
3 people
Sales and Marketing
3 people
Sr. Team
2 people
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Funding Insights of TVSquared
TVSquared has successfully raised a total of $34.49M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Last Round
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First Round
First Round
(06 Jul 2012)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2020 | Amount | Series C - TVSquared | Valuation | West Coast Capital |
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| May, 2019 | Amount | Series B - TVSquared | Valuation |
investors |
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| Apr, 2018 | Amount | Series B - TVSquared | Valuation | West Cost Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TVSquared
TVSquared has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Innovid, Scottish Enterprise and West Coast Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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PE firm investing in the UK
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Founded Year | Domain | Location | |
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Provides business loans to support financial needs.
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Founded Year | Domain | Location | |
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Business development and leadership training programs are offered to companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TVSquared
TVSquared has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wywy. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Second Screen TV Ad Syncing Startup.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - TVSquared
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tvsquared Comparisons
Competitors of TVSquared
TVSquared operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and INVISION, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Campaign analytics for TV ads are delivered via ACR technology.
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| domain | founded_year | HQ Location |
TV advertising effectiveness is measured via computer vision sensors.
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| domain | founded_year | HQ Location |
EDO is recognized as a TV outcomes company focused on advertising analytics.
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| domain | founded_year | HQ Location |
TV advertising solutions are provided for businesses through data-driven methods.
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| domain | founded_year | HQ Location |
Multi-platform advertising sales software is developed for media workflows.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tvsquared
Frequently Asked Questions about TVSquared
When was TVSquared founded?
TVSquared was founded in 2012.
Where is TVSquared located?
TVSquared is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Is TVSquared a funded company?
TVSquared is a funded company, having raised a total of $34.49M across 8 funding rounds to date. The company's 1st funding round was a Series B of $8M, raised on Jul 06, 2012.
How many employees does TVSquared have?
As of Dec 31, 2021, the latest employee count at TVSquared is 113.
What is the annual revenue of TVSquared?
Annual revenue of TVSquared is $30.24M as on Dec 31, 2021.
What does TVSquared do?
TVSquared was founded in 2012 and is headquartered in Edinburgh, United Kingdom. Operations focus on the TV advertising attribution sector, where a platform is utilized to track campaign performance nearly in real time. Sales impact from TV ads is assessed through the ADVANTAGE tool. Campaign optimization for advertisers is supported by PREDICT. Cross-channel response data is gathered and examined at regular intervals to evaluate overall effects.
Who are the top competitors of TVSquared?
What products or services does TVSquared offer?
TVSquared offers Ad Authoring, Interactive Ads, Ad Serving, and Ad Analytics.
How many acquisitions has TVSquared made?
TVSquared has made 1 acquisition, including Wywy.
Who are TVSquared's investors?
TVSquared has 5 investors. Key investors include Innovid, Scottish Enterprise, West Coast Capital, West Cost Capital, and Sir Tom Hunter.
What is TVSquared's valuation?
The valuation of TVSquared is $46.23M as of May 2019.
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