About TVSquared
TVSquared is a company based in Edinburgh (United Kingdom) founded in 2012 was acquired by Innovid in February 2022. TVSquared has raised $34.49 million across 8 funding rounds from investors including Innovid, Scottish Enterprise and West Coast Capital. The company has 113 employees as of December 31, 2021. TVSquared has completed 1 acquisition, including Wywy. TVSquared offers products and services including Ad Authoring, Interactive Ads, Ad Serving, and Ad Analytics. TVSquared operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and INVISION, among others.
- Headquarter Edinburgh, United Kingdom
- Employees 113 as on 31 Dec, 2021
- Stage Minicorn
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Sectors
Media & Entertainment
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
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- Legal Name Tv Squared Limited
- Date of Incorporation 03 Apr, 2012
- Jurisdiction EDINBURGH, SCOTLAND
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Annual Revenue
$30.24 M (USD)57as on Dec 31, 2021
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$34.49 M (USD)
in 8 rounds
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Latest Funding Round
Not available
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Investors
Innovid
& 4 more
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Employee Count
113
as on Dec 31, 2021
- Investments & Acquisitions
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Acquired by
Innovid
(Feb 07, 2022)
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Products & Services of TVSquared
TVSquared offers a comprehensive portfolio of products and services, including Ad Authoring, Interactive Ads, Ad Serving, and Ad Analytics.
Tools for building relevant and personalized ads.
Platform for developing engaging interactive ad experiences.
Secure delivery of campaigns across various channels.
Metrics for tracking ad performance and outcomes.
People of TVSquared
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Software Development Team
15 people
Leadership Team
11 people
Product Management Team
10 people
Human Resources and Administration
9 people
Operations Team
7 people
Data Analysis and Operations Team
3 people
Sales and Marketing
3 people
Sr. Team
2 people
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Funding Insights of TVSquared
TVSquared has successfully raised a total of $34.49M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in TVSquared
TVSquared has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Innovid, Scottish Enterprise and West Coast Capital.
| Investor | Description | Founded Year | Domain | Location |
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PE firm investing in the UK
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Provides business loans to support financial needs.
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Business development and leadership training programs are offered to companies.
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Investor details for TVSquared
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by TVSquared
TVSquared has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wywy.
Investment portfolio details for TVSquared
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Second Screen TV Ad Syncing Startup.
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Locked | Locked | 2012 | Locked |
Complete acquisition details for TVSquared
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
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Financial Statements - TVSquared
Detailed financials for TVSquared
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Tvsquared Comparisons
Peer comparison for TVSquared
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of TVSquared
TVSquared operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and INVISION, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Campaign analytics for TV ads are delivered via ACR technology.
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TV advertising effectiveness is measured via computer vision sensors.
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EDO is recognized as a TV outcomes company focused on advertising analytics.
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TV advertising solutions are provided for businesses through data-driven methods.
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Multi-platform advertising sales software is developed for media workflows.
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Detailed competitors of TVSquared
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- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Tvsquared
Complete news archive for TVSquared
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about TVSquared
TVSquared was founded in 2012.
TVSquared is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
TVSquared is a funded company, having raised a total of $34.49M across 8 funding rounds to date.
As of Dec 31, 2021, the latest employee count at TVSquared is 113.
Annual revenue of TVSquared is $30.24M as on Dec 31, 2021.
TVSquared was founded in 2012 and is headquartered in Edinburgh, United Kingdom. Operations focus on the TV advertising attribution sector, where a platform is utilized to track campaign performance nearly in real time. Sales impact from TV ads is assessed through the ADVANTAGE tool. Campaign optimization for advertisers is supported by PREDICT. Cross-channel response data is gathered and examined at regular intervals to evaluate overall effects.
TVSquared offers Ad Authoring, Interactive Ads, Ad Serving, and Ad Analytics.
TVSquared has made 1 acquisition, including Wywy.
TVSquared has 5 investors. Key investors include Innovid, Scottish Enterprise, West Coast Capital, West Cost Capital, and Sir Tom Hunter.
The valuation of TVSquared is $46.23M as of May 2019.