Wywy

Munchen, Germany Founded: 2012 • Age: 14 yrs Acquired By TVSquared
Second Screen TV Ad Syncing Startup.
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About Wywy

Wywy is a company based in Munchen (Germany) founded in 2012 was acquired by TVSquared in November 2017.. Wywy has raised $10 million across 2 funding rounds from investors including TVSquared and Cipio Partners. Wywy has completed 1 acquisition, including SecondScreen Network. Wywy operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.

  • Headquarter Munchen, Germany
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10 M (USD)

    in 2 rounds

  • Latest Funding Round
    $7 M (USD), Series B

    Dec 04, 2013

  • Investors
    TVSquared

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    TVSquared

    (Nov 14, 2017)

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Funding Insights of Wywy

Wywy has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $7.0M
  • First Round

    (13 Jul 2012)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2013 Amount Series B - Wywy Valuation

investors

Jul, 2012 Amount Series A - Wywy Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Wywy

Wywy has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include TVSquared and Cipio Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Invests in growth-stage tech firms for capital and buyout solutions in Europe.
Founded Year Domain Location
TV attribution analytics
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Wywy

Wywy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SecondScreen Network. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Second screen advertising company
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Wywy

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Wywy Comparisons

Employees
+
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Competitors of Wywy

Wywy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud based mobile marketing analytics and attribution platform
domain founded_year HQ Location
Cloud based marketing optimization platform for deep linking
domain founded_year HQ Location
Marketing data is unified and ROI is analyzed across channels.
domain founded_year HQ Location
Marketing measurement solutions are delivered to link brands with consumers.
domain founded_year HQ Location
Mobile attribution and analytics are delivered for app marketers.
domain founded_year HQ Location
Mobile attribution and audience targeting solutions are offered by 4INFO.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Wywy

Frequently Asked Questions about Wywy

When was Wywy founded?

Wywy was founded in 2012.

Where is Wywy located?

Wywy is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.

Is Wywy a funded company?

Wywy is a funded company, having raised a total of $10M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jul 13, 2012.

What does Wywy do?

Wywy was founded in 2012 in Munich, Germany, within the second-screen TV technology sector. Multi-screen ad synchronization is provided to align online advertising on mobile and tablet devices with TV commercials. Real-time tracking of TV campaigns is facilitated, alongside content synchronization technology for second-screen applications. Operations focus on enhancing viewer engagement across digital and broadcast platforms.

Who are the top competitors of Wywy?

Wywy's top competitors include AppsFlyer, Branch and Singular.

How many acquisitions has Wywy made?

Wywy has made 1 acquisition, including SecondScreen Network.

Who are Wywy's investors?

Wywy has 2 investors. Key investors include TVSquared, and Cipio Partners.

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