About InMarket
InMarket is a company based in Austin (United States) founded in 2010. It operates as a SaaS (Software-as-a-Service), and Advertising Model. InMarket has raised $1 million across 2 funding rounds. InMarket has completed 2 acquisitions, including ChannelMix and Key Ring App. InMarket offers products and services including Audiences, Activation, Measurement, InSights, and GeoLink. InMarket operates in a competitive market with competitors including AppsFlyer, Branch, Yodle, 4C Insights and data.ai, among others.
- Headquarter Austin, United States
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Sectors
Media & EntertainmentRetail Technology
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Email
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Phone
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Website
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Social
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- Legal Name Inmarket
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1 M (USD)
in 2 rounds
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Latest Funding Round
$11.5 M (USD), Debt – Conventional
May 12, 2021
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Investors
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Employee Count
Employee Count
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Investments & Acquisitions
ChannelMix
& 1 more
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Products & Services of InMarket
InMarket offers a comprehensive portfolio of products and services, including Audiences, Activation, Measurement, InSights, and GeoLink. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Targeted consumer engagement based on behavior and intent.
Real-time media activation across omnichannel consumer touchpoints.
Performance tracking and optimization for marketing campaigns.
Consumer insights and analytics for brand growth strategies.
Self-service platform for real-time marketing campaign activation.
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Sales and Marketing
48 people
Leadership Team
30 people
Software Development Team
14 people
Senior Team
13 people
Product Management Team
8 people
Measurement Team
7 people
Associate Team
5 people
Finance and Accounting
5 people
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Funding Insights of InMarket
InMarket has successfully raised a total of $1M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $11.5 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Debt – Conventional — $11.5M
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First Round
First Round
(01 Aug 2010)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2021 | Amount | Debt – Conventional - InMarket | Valuation |
investors |
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| Aug, 2010 | Amount | Series A - InMarket | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by InMarket
InMarket has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ChannelMix and Key Ring App. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Loyalty and rewards cards are consolidated in a mobile app.
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2008 | ||||
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Predictive analytics solutions for marketing ROI are offered by ChannelMix.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - InMarket
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Inmarket Comparisons
Competitors of InMarket
InMarket operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Yodle, 4C Insights and data.ai, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud based mobile marketing analytics and attribution platform
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| domain | founded_year | HQ Location |
Cloud based marketing optimization platform for deep linking
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| domain | founded_year | HQ Location |
Online marketing service provider to local businesses
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Inmarket
Frequently Asked Questions about InMarket
When was InMarket founded?
InMarket was founded in 2010.
Where is InMarket located?
InMarket is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Who is the current CEO of InMarket?
Todd Morris is the current CEO of InMarket.
Is InMarket a funded company?
InMarket is a funded company, having raised a total of $1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Aug 01, 2010.
What does InMarket do?
InMarket is recognized as a leading real-time marketing and measurement platform utilized by major brands. Solutions are provided in audience targeting, media activation, performance measurement, and consumer insights. The platform is designed to connect brands with consumers across multiple channels and devices. Emphasis is placed on privacy-forward and consumer-first frameworks. Services are offered to optimize media spend and drive measurable outcomes in various industries.
Who are the top competitors of InMarket?
InMarket's top competitors include AppsFlyer, Branch and 4C Insights.
What products or services does InMarket offer?
InMarket offers Audiences, Activation, Measurement, InSights, and GeoLink.
How many acquisitions has InMarket made?
InMarket has made 2 acquisitions, including ChannelMix, and Key Ring App.
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