About InMarket
InMarket is a company based in Austin (United States) founded in 2010. It operates as a SaaS (Software-as-a-Service) and Advertising Model. InMarket has raised $1 million across 2 funding rounds. InMarket has completed 2 acquisitions, including ChannelMix and Key Ring App. InMarket offers products and services including Audiences, Activation, Measurement, InSights, and GeoLink. InMarket operates in a competitive market with competitors including AppsFlyer, Branch, Yodle, 4C Insights and data.ai, among others.
- Total Equity Funding$1M (USD)
in 2 rounds
- Latest Funding Round$11.5M (USD), Debt – Conventional
May 2021
- Investments & AcquisitionsChannelMix
& 1 more
Products & Services of InMarket
InMarket offers a comprehensive portfolio of products and services, including Audiences, Activation, Measurement, InSights, and GeoLink.
Targeted consumer engagement based on behavior and intent.
Real-time media activation across omnichannel consumer touchpoints.
Performance tracking and optimization for marketing campaigns.
Consumer insights and analytics for brand growth strategies.
Self-service platform for real-time marketing campaign activation.
Apps and channels of InMarket
its YouTube channel InMarket has 34 subscribers and 30 videos.
Videos from InMarket
The most watched videos on InMarket's YouTube channel, InMarket (34 subscribers). Click a video to play it here.
More on InMarket.
Funding Insights of InMarket
InMarket has successfully raised a total of $1M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $11.5 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 2
- Last Round Debt – Conventional — $11.5M
- First Round $1M
(Aug 2010)
All 2 funding rounds of InMarket with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $11.5M | Debt – Conventional | – | – | – |
| Aug 2010 | $1M | Series A | – | – | – |
People of InMarket
155 people are tracked at InMarket (87 in leadership, 68 in team).
| Name | Role | Group |
|---|---|---|
Daniel Perez | CMO | Leadership |
Todd Morris | CEO | Leadership |
Trina Rizzo | CRO | Leadership |
Paige Kmetz | Senior Sales Director | Leadership |
Nikki Gertner | Director, Product Marketing | Leadership |
Emily Rosdal | Senior Regional Sales Director | Leadership |
Sara Gaenzler | Executive Sales Director | Leadership |
Bruna Coppolino | Head Of Product Design | Leadership |
Todd Dipaola | CEO and Co-founder | Leadership |
Sally Ia | Associate Director - Platform Account Management | Leadership |
Dominick Russo | Senior Programmatic Sales Director | Leadership |
Martin Heibeck | Executive Sales Director | Leadership |
Kevin Hochstein | Senior Director, Measurement Partnerships | Leadership |
Alana Bernstein (Miller) | Associate Director, Measurement Account Management | Leadership |
Landon Lewandowski | Programmatic Sales Director | Leadership |
Holly Carlson | Senior Director, Attribution Partnerships | Leadership |
Nick Jones | Executive Sales Director, Platform | Leadership |
Katie Ciabotti Kelly | Vice President, Measurement Partnerships | Leadership |
Tyler Dean | Director, Reporting And Analytics | Leadership |
Royce Reece | Senior Vice President Of Engineering | Leadership |
135 more people are available in the full profile.
Complete people profiles for InMarket
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by InMarket
InMarket has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ChannelMix and Key Ring App.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Predictive analytics solutions for marketing ROI are offered by ChannelMix. | channelmix.com | Kansas, United States | 2007 | Aug 2024 | •••• | |
Loyalty and rewards cards are consolidated in a mobile app. | keyringapp.com | Dallas, United States | 2008 | Dec 2020 | •••• |
Complete acquisition details for InMarket
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of InMarket
5 dated milestones of InMarket across 14 years, from founding to its latest funding, stage changes and deals.
- Founded InMarket is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires Key Ring App.
- Funding Latest funding round, Debt – Conventional, of $11.5M.
- Acquisition Acquires ChannelMix.
Competitors of InMarket
InMarket operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Yodle, 4C Insights and data.ai, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $293.1M | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $542.3M | 100 | Cloud based marketing optimization platform for deep linking | |
| yodle.com | 2005 | New York, United States | $43.6M | 1,065 | Online marketing service provider to local businesses | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. |
Detailed competitors of InMarket
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of InMarket
The website of InMarket (inmarket.com) receives about 316.4K visits a month and ranks #132,968 among all websites worldwide, #3,525 in Marketing and Advertising.
- Monthly visits316.4K
▼ 39.9% vs previous month
- Unique visitors362.7K
per month
- Global rank#132,968
among all websites
- Category rank#3,525
Business and Consumer Services · Marketing and Advertising
- Bounce rate94%
- Pages per visit1.1
- Average visit4 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with InMarket. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
checkpoints.com | checkpoints.com | 100% | – | #1,747,880 | – |
| swirl.com | 94% | – | – | View details | |
sparkgrowth.com | sparkgrowth.com | 94% | – | #1,463,581 | – |
| glewee.com | 94% | 61.4K | #693,818 | View details | |
| keends.com | 94% | 20.2K | #1,829,854 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for InMarket
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Inmarket
Complete news archive for InMarket
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to InMarket
10 companies that operate in the same segment as InMarket (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about InMarket
InMarket was founded in 2010.
InMarket is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Todd Morris is the current CEO of InMarket.
InMarket is a funded company, having raised a total of $1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Aug 2010.
InMarket is recognized as a leading real-time marketing and measurement platform utilized by major brands. Solutions are provided in audience targeting, media activation, performance measurement, and consumer insights. The platform is designed to connect brands with consumers across multiple channels and devices. Emphasis is placed on privacy-forward and consumer-first frameworks. Services are offered to optimize media spend and drive measurable outcomes in various industries.
InMarket's top competitors include AppsFlyer, Branch and 4C Insights.
InMarket offers Audiences, Activation, Measurement, InSights, and GeoLink.
InMarket has made 2 acquisitions, including ChannelMix, and Key Ring App.
InMarket operates through Inmarket.
The website of InMarket receives about 316 thousand visits a month and ranks #132,968 among all websites worldwide.