About ChannelMix
ChannelMix is a company based in Kansas City (United States) founded in 2007 was acquired by InMarket in August 2024.. ChannelMix offers products and services including Attribution Analytics, Media Impact Modeling, and Audience Activation. ChannelMix operates in a competitive market with competitors including Hearsay Systems, 4C Insights, data.ai, AMPLYFI and ForeSee, among others.
- Headquarter Kansas City, United States
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Sectors
Financial ServicesTechnology
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Email
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Phone
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Website
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Social
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- Legal Name Alight Analytics Llc
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Products & Services of ChannelMix
ChannelMix offers a comprehensive portfolio of products and services, including Attribution Analytics, Media Impact Modeling, and Audience Activation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for real-time campaign measurement and optimization.
AI-driven tool for predictive marketing scenario planning.
Solutions for audience engagement and real-time activation.
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Senior Team
1 people
Sales and Marketing
1 people
Leadership Team
1 people
Software Development Team
1 people
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Funding Insights of ChannelMix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in ChannelMix
ChannelMix has secured backing from 1 investor. Prominent investors backing the company include InMarket. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Marketing measurement solutions are delivered to link brands with consumers.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ChannelMix
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - ChannelMix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Channelmix Comparisons
Competitors of ChannelMix
ChannelMix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hearsay Systems, 4C Insights, data.ai, AMPLYFI and ForeSee, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Marketing analytics platform is utilized for financial services customer engagement.
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Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| domain | founded_year | HQ Location |
Customer experience analytics are conducted across digital and physical channels.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Channelmix
Frequently Asked Questions about ChannelMix
When was ChannelMix founded?
ChannelMix was founded in 2007.
Where is ChannelMix located?
ChannelMix is headquartered in Kansas City, United States. It is registered at Kansas City, Missouri, United States.
What does ChannelMix do?
ChannelMix was founded in 2007 in Kansas City, United States, within the AI and marketing analytics sector. An AI-based platform is operated to deliver predictive analytics solutions. Cross-channel marketing analytics, attribution analytics, customer journey analysis, and pipeline impact forecasting are included in the services. Marketing performance is measured, analyzed, optimized, and predicted via a unified dashboard. Brands and agencies are supported in evaluating and enhancing their marketing return on investment.
Who are the top competitors of ChannelMix?
ChannelMix's top competitors include 4C Insights, TapClicks and Hearsay Systems.
What products or services does ChannelMix offer?
ChannelMix offers Attribution Analytics, Media Impact Modeling, and Audience Activation.
Who are ChannelMix's investors?
ChannelMix has 1 investor. Key investors include InMarket.
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