ChannelMix

Kansas City, United States Founded: 2007 • Age: 19 yrs Acquired By InMarket
Predictive analytics solutions for marketing ROI are offered by ChannelMix.

About ChannelMix

ChannelMix is a company based in Kansas City (United States) founded in 2007 was acquired by InMarket in August 2024. ChannelMix offers products and services including Attribution Analytics, Media Impact Modeling, and Audience Activation. ChannelMix operates in a competitive market with competitors including Hearsay Systems, 4C Insights, data.ai, AMPLYFI and ForeSee, among others.

  • Headquarter Kansas City, United States
  • Sectors
    Financial Services
    Technology
  • Email
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  • Phone
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  • Website channelmix.com
  • Social LinkedIn X Facebook YouTube
  • Acquired by InMarket (Aug 2024)
  • Legal Name Alight Analytics Llc
Key Metrics

Products & Services of ChannelMix

ChannelMix offers a comprehensive portfolio of products and services, including Attribution Analytics, Media Impact Modeling, and Audience Activation.

Attribution Analytics
Marketing Tools

Platform for real-time campaign measurement and optimization.

Media Impact Modeling
Optimization Tools

AI-driven tool for predictive marketing scenario planning.

Audience Activation
Targeting Services

Solutions for audience engagement and real-time activation.

Apps and channels of ChannelMix

its YouTube channel InMarket has 34 subscribers and 30 videos.

InMarket
YouTube 34 subscribers 30 videos Autos & Vehicles
Open channel

Videos from ChannelMix

The most watched videos on ChannelMix's YouTube channel, InMarket (34 subscribers). Click a video to play it here.

InMarket Lift Leaders: Frisch's Restaurants
119 views
InMarket Lift Leaders: Albertsons Companies
103 views
InMarket Lift Leaders: Reddit
72 views
InMarket x Danone Interview: Mary Katherine Woltz, Director, Media Connections at Danone
53 views

More on InMarket.

Investors in ChannelMix

ChannelMix has secured backing from 1 investor. Prominent investors backing the company include InMarket.

All
InvestorDescriptionFounded YearDomainLocation
Marketing measurement solutions are delivered to link brands with consumers.
2010inmarket.comAustin, United States
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Investor details for ChannelMix

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People of ChannelMix

4 people are tracked at ChannelMix (3 in leadership, 1 in team).

NameRoleGroup
Ashley Grillot
Sales DirectorLeadership
Laurie Kolbeins
DirectorLeadership
Bill Herring
Director Of Software DevelopmentLeadership
Kimberly Journot
Senior Business Intelligence DeveloperTeam
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Complete people profiles for ChannelMix

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Timeline of ChannelMix

2 dated milestones of ChannelMix across 17 years, from founding to its latest funding, stage changes and deals.

  1. Founded ChannelMix is founded.
  2. Exit Acquired by InMarket.

Competitors of ChannelMix

ChannelMix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hearsay Systems, 4C Insights, data.ai, AMPLYFI and ForeSee, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
hearsaysystems.com2009San Francisco, United States$81M168
Marketing analytics platform is utilized for financial services customer engagement.
4cinsights.com2011Chicago, United States$31.7M282
Cloud-based market intelligence is delivered across closed ecosystems.
data.ai2010San Francisco, United States$157M123
Market data is analyzed by AI to generate consumer insights.
amplyfi.com2015Cardiff, United Kingdom$11.85M40
Open-source data is curated, analyzed, and visualized via AI platform.
foresee.com2001Ann Arbor, United States$20M1,214
Customer experience analytics are conducted across digital and physical channels.
tapclicks.com2011San Jose, United States$23.5M64
Cloud based marketing management platform for businesses
earnix.com2001Givatayim, Israel$97.5M–
AI based marketing analytics and data monitoring solutions for insurers and banks
ninthdecimal.com2003San Francisco, United States$73.79M133
Mobile audience intelligence platform
inmarket.com2010Austin, United States$1M264
Marketing measurement solutions are delivered to link brands with consumers.
datalogix.com2002Westminster, United States$86.8M4
Offline purchasing data is aggregated from retailer loyalty programs.
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Detailed competitors of ChannelMix

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of ChannelMix

The website of ChannelMix (channelmix.com) receives about 4.6K visits a month.

  • Monthly visits
    4.6K

    ▼ 18.2% vs previous month

Similar websites

Websites whose visitors overlap most with ChannelMix. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
snapengage.com
100%
25.2K#1,241,467View details
blog.asana.com
blog.asana.com
60%
–––
google.com
60%
85.8B#1View details
brighttalk.com
59%
392.5K#146,735View details

Latest news on Channelmix

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Complete news archive for ChannelMix

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Similar companies to ChannelMix

10 companies that operate in the same segment as ChannelMix (Banking & FinTech Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online business banking and financial workflow tools are provided.
2010San Francisco, California, United StatesUSD 546 M––
Tide is recognized as a digital banking platform for businesses.
2015London, England, United KingdomUSD 221.42 M––
Digital banking services are offered to individuals via mobile apps.
2012San Francisco, California, United StatesUSD 3.16 BUSD 1.96 B1,440
Banking solutions are provided for retail customers and businesses.
2015London, England, United KingdomUSD 1.99 B––
Internet first bank for individuals and businesses
2015London, England, United KingdomUSD 1.9 B––
Digital sustainable banking services are offered to consumers.
2013Los Angeles, California, United StatesUSD 865 M–237
Digital banking services are offered to consumers and businesses.
2014London, England, United KingdomUSD 1.06 BUSD 813.42 M3,231
Payment and banking solutions are provided to users and banks.
2015San Ramon, California, United StatesUSD 390 MUSD 532.2 K3
SaaS-driven credit card and spend management solutions platform for businesses
2017Draper, Utah, United StatesUSD 1.16 B–1
Digital banking services are provided for individuals and businesses.
2014Blyth, United KingdomUSD 852.48 M––
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Frequently Asked Questions about ChannelMix

ChannelMix was founded in 2007.

ChannelMix is headquartered in Kansas City, United States. It is registered at Kansas City, Missouri, United States.

ChannelMix was founded in 2007 in Kansas City, United States, within the AI and marketing analytics sector. An AI-based platform is operated to deliver predictive analytics solutions. Cross-channel marketing analytics, attribution analytics, customer journey analysis, and pipeline impact forecasting are included in the services. Marketing performance is measured, analyzed, optimized, and predicted via a unified dashboard. Brands and agencies are supported in evaluating and enhancing their marketing return on investment.

ChannelMix's top competitors include 4C Insights, TapClicks and Hearsay Systems.

ChannelMix offers Attribution Analytics, Media Impact Modeling, and Audience Activation.

ChannelMix has 1 investor. Key investors include InMarket.

ChannelMix operates through Alight Analytics Llc.

Yes. ChannelMix was acquired by InMarket in August 2024.

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