About Yodle
Yodle is a Retail company based in New York (United States) founded in 2005 by Nathaniel Stevens, and was acquired by Web in February 2016. It operates as an online marketing service provider to local businesses. It operates in the Retail and Technology sectors. Yodle has raised $43.6 million across 5 funding rounds from investors including Web.com, Bessemer Venture Partners and Icon Ventures. The company has 1,065 employees. Yodle has completed 2 acquisitions, including Lighthouse Practice Management Group and ProfitFuel. Yodle offers products and services including Paid Search Advertising, SEO Services, and Branding and Website Design. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and In Store Retail Tech. Its legal entity is Enterprise Online, LLC. Its competitors include Zenput, Bluecore, InMarket, Purple and Beaconsmind and 1 more; 5 of its 6 listed competitors have raised funding.
Company details
Yodle provides online marketing services to local business owners. It helps local businesses with mobile-optimized website listings on search engines, paid search advertising, and search engine optimization. The company also provides retention marketing following the companys acquisition of Lighthouse Practice Management Group. In 2011, a partnership was formed between Rogers Communications and Yodle to provide a suite of digital marketing services to Canadian small business. These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company. the company has won many awards including the Google Adwords Premier SMB Partner. In 2016, Web.com acquired Yodle for 300 million.
- Total Equity Funding$43.6M (USD)
in 5 rounds
- Latest Funding Round$5M (USD), Series D
Mar 2013
- InvestorsWeb.com
& 3 more
- Employee Count1,065
- Investments & AcquisitionsLighthouse Practice Management Group
& 1 more
- Acquired byWeb
(Feb 2016)
Products & Services of Yodle
Yodle offers a comprehensive portfolio of products and services, including Paid Search Advertising, SEO Services, and Branding and Website Design.
Manages campaigns to drive targeted traffic and leads.
Optimizes websites for improved search rankings and visibility.
Develops branding strategies and custom website designs.
Funding Insights of Yodle
Yodle has successfully raised a total of $43.6M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $5 million completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.6M
- Total Rounds 5
- Last Round Series D — $5M
- First Round $3.6M
(Jun 2007)
- Investors Count 3
All 5 funding rounds of Yodle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2013 | $5M | Series D | – | – | – |
| Feb 2010 | $10M | Series D | – | Icon Ventures | |
| Feb 2009 | $13M | Series C | – | Icon Ventures | |
| Nov 2007 | $12M | Series B | – | DFJ | |
| Jun 2007 | $3.6M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Yodle
Yodle has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Web.com, Bessemer Venture Partners and Icon Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
US focused VC firm | – | dfj.com | Menlo Park, United States | |
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Digital marketing and online presence management services for SMBs | 1997 | web.com | Jacksonville, United States |
Investor details for Yodle
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People of Yodle
30 people are tracked at Yodle (7 in leadership, 23 in team); the tracked headcount is 1,065.
| Name | Role | Group |
|---|---|---|
Nathaniel Stevens | Founder | Leadership |
Jennifer Hendrickson | VP, Client Services & Implementation | Leadership |
Denise Lynch | President, Enspire Online LLC | Leadership |
David Grimard-Keita | Director, FP&A | Leadership |
Michele Brevig | VP, Sales & Service | Leadership |
Aparna Kriplani | VP, Technology | Leadership |
Mark Ulferts | Director of Engineering | Leadership |
Angela C. | Online Sales, Marketing, and Advertising Consultant | Team |
Patricia L. Williams, REALTOR® GRI AHWD TRLP | Sales and Marketing | Team |
Thomas Muratore Jr. | Sales Executive & Marketing Consultant | Team |
Andi Seaman | Sales Account Manager | Team |
Ashley Bennett | Sales | Team |
Cort Geis | Sales Representative | Team |
Gregory Carstensen | Lead Sales Representative | Team |
Hunter Abel | Local Sales Agent | Team |
Josh Crowley | transactional sales rep | Team |
Keeton Jacobs | Sales Executive | Team |
Kevin Kilman | Sales | Team |
Lee Haley | Sales Account Manager | Team |
Mark Williams | Business Development Manager | Team |
10 more people are available in the full profile.
Complete people profiles for Yodle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Yodle
Yodle has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Lighthouse Practice Management Group and ProfitFuel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of software development services | lpmg360.com | Sugar Hill, United States | 2010 | Mar 2013 | •••• | |
SEO services are provided by ProfitFuel in Austin. | profitfuel.com | Austin, United States | 2000 | May 2011 | •••• |
Complete acquisition details for Yodle
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Timeline of Yodle
6 dated milestones of Yodle across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Yodle is founded.
- Funding First funding round of $3.6M.
- Acquisition Acquires ProfitFuel.
- Funding Latest funding round, Series D, of $5.0M.
- Acquisition Acquires Lighthouse Practice Management Group.
- Exit Acquired by Web.
Competitors of Yodle
Yodle has 6 listed competitors in our database, 5 of them funded. They include Zenput, Bluecore, InMarket, Purple and Beaconsmind, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| bluecore.com | 2013 | New York, United States | $263.22M | 284 | Automated personalized trigger-based emails are delivered for e-commerce behavior. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| purple.ai | 2012 | Oldham, United Kingdom | $20.84M | 94 | Wi-Fi-based in-store analytics solutions are provided for offline retailers. | |
| beaconsmind.com | 2015 | Zurich, Switzerland | – | – | Location-based marketing solutions for retail are delivered using Beacon technology. | |
| geoblink.com | 2015 | Majadahonda, Spain | $1.53M | – | Location intelligence is delivered via a SaaS geospatial BI platform. |
Detailed competitors of Yodle
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Web traffic of Yodle
Websites that share an audience with Yodle (yodle.com).
Websites whose visitors overlap most with Yodle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| reachlocal.com | 100% | 7.5K | #2,072,360 | View details | |
| orangesoda.com | 72% | – | – | View details | |
| localvox.com | 71% | – | – | View details | |
| clickable.com | 70% | 4K | #5,171,013 | View details | |
| marchex.com | 69% | 11K | #2,200,991 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Yodle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Yodle (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Uusimaa, Finland | USD 816.41 M | USD 247.75 M | 2,302 |
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Related news about Yodle
Complete news archive for Yodle
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Frequently Asked Questions about Yodle
Yodle was founded in 2005 and raised its 1st funding round 2 years after it was founded.
Yodle is headquartered in New York, United States. It is registered at New York, New York, United States.
Yodle is a funded company, having raised a total of $43.6M across 5 funding rounds to date. The company's 1st funding round was a Series A of $3.6M, raised on Jun 2007.
Yodle has 1,065 employees.
Yodle provides online marketing services to local business owners. It helps local businesses with mobile-optimized website listings on search engines, paid search advertising, and search engine optimization. The company also provides retention marketing following the companys acquisition of Lighthouse Practice Management Group. In 2011, a partnership was formed between Rogers Communications and Yodle to provide a suite of digital marketing services to Canadian small business. These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company. the company has won many awards including the Google Adwords Premier SMB Partner. In 2016, Web.com acquired Yodle for 300 million.
Yodle offers Paid Search Advertising, SEO Services, and Branding and Website Design.
Yodle has made 2 acquisitions, including Lighthouse Practice Management Group, and ProfitFuel.
Yodle has 4 investors. Key investors include Web.com, Bessemer Venture Partners, Icon Ventures, and DFJ.
Yodle operates through Enterprise Online, Llc.
Yes. Yodle was acquired by Web in February 2016.