Innovid

New York, United States Founded: 2007 • Age: 19 yrs Acquired By Mediaocean
Connected TV video ad delivery platform
Annual revenue $139.9M Latest available
Total funding $82.6M 8 rounds
Employees 197 Tracked headcount
Investors 10 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Innovid

Innovid is a company based in New York (United States) founded in 2007 was acquired by Mediaocean in November 2024. Innovid has raised $82.6 million across 8 funding rounds from investors including SVB, Mediaocean and Cisco Investments. The company has 197 employees as of December 31, 2022. Innovid has completed 3 acquisitions, including Herolens, TVSquared and Taykey. Innovid offers products and services including Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics. Innovid operates in a competitive market with competitors including Amagi, Teads, MNTN, Viant and Pixability, among others.

  • Headquarter New York, United States
  • Employees 197 as on 31 Dec, 2022
  • Stage Public
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $139.88 M (USD)
    10
    as on Dec 31, 2023
  • Net Profit
    -$31.91 M (USD)
    -73
    as on Dec 31, 2023
  • EBITDA
    -$19.96 M (USD)
    15
    as on Dec 31, 2023
  • Total Equity Funding
    $82.6 M (USD)

    in 8 rounds

  • Latest Funding Round
    $30 M (USD), Series C

    Jan 07, 2019

  • Investors
    SVB

    & 9 more

  • Employee Count
    197

    as on Dec 31, 2022

  • Investments & Acquisitions
    Herolens

    & 2 more

  • Acquired by
    Mediaocean

    (Nov 21, 2024)

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Products & Services of Innovid

Innovid offers a comprehensive portfolio of products and services, including Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics.

Product name locked
Category locked
Primary

Platform for ad creation, delivery, and optimization across devices

Product name locked
Category locked
Locked

Tools for building relevant and interactive ads

Product name locked
Category locked
Locked

Secure system for delivering campaigns across channels

Product name locked
Category locked
Locked

Metrics for tracking ad reach and outcomes

People of Innovid

Headcount 500-1000
Employee Profiles 73
Employee Profiles
People
Ken Markus
Chief Operations Officer
People
Yuval Pemper
CTO
People
Guy Kuperman
Chief Strategy Officer
People
Ana Cabrera Perona
Director, Publisher Operations

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Funding Insights of Innovid

Innovid has successfully raised a total of $82.6M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Innovid

Innovid has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Mediaocean and Cisco Investments.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment firm focusing on lower-middle market growth, healthcare, and various strategies.
Locked Locked Locked
Sequoia Capital is engaged in venture capital investments.
Locked Locked Locked
Early stage VC Firm investing in Israel and the US
Locked Locked Locked
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Investor details for Innovid

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Innovid

Innovid has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Herolens, TVSquared and Taykey.

Investments
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Investment portfolio details for Innovid

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  • Portfolio identities
  • Transaction dates
  • Round details
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Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Dynamic ads are generated from inventory availability and feeds.
Locked Locked 2015 Locked
TV attribution analytics
Locked Locked 2012 Locked
Real-time advertising targeting is automated using audience trends.
Locked Locked 2009 Locked
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Complete acquisition details for Innovid

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  • Transaction dates
  • Acquired stakes
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  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Innovid

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Detailed financials for Innovid

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  • Profit trends
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Innovid Comparisons

Innovid Primary company
Description
Connected TV video ad delivery platform
Location
New York, United States
Founded Year
2007
Annual Revenue
$139.88 M (USD)
Net Profit
-$31.91 M (USD)
EBITDA
-$19.96 M (USD)
Employees
197
As of 2022
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Peer comparison for Innovid

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Competitors of Innovid

Innovid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amagi, Teads, MNTN, Viant and Pixability, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud solutions for broadcast, streaming, and advertising industries are provided.
Locked Locked Locked
Self-service ad platforms for campaign management are provided.
Locked Locked Locked
Connected TV advertising platform is provided for targeted brand campaigns.
Locked Locked Locked
Omnichannel demand side platform is provided for campaign optimization.
Locked Locked Locked
Cloud-based video marketing for YouTube ads is provided by Pixability.
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Detailed competitors of Innovid

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Innovid

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Complete news archive for Innovid

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Innovid

Innovid was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Innovid is headquartered in New York, United States. It is registered at New York, New York, United States.

Innovid is a funded company, having raised a total of $82.6M across 8 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Innovid is 197.

Annual revenue of Innovid is $139.88M as on Dec 31, 2023.

Innovid was founded in 2007 and is headquartered in New York, United States. Operations focus on the connected TV advertising sector, where a platform is provided for advertisers to create, deliver, and measure video campaigns across various formats and screens. A video ad server is included for pre-roll and interactive ads, along with an analytics dashboard that tracks viewer interactions and delivers performance insights.

Innovid's top competitors include Amagi, Viant and MNTN.

Innovid offers Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics.

Innovid has made 3 acquisitions, including Herolens, TVSquared, and Taykey.

Innovid has 10 investors. Key investors include SVB, Mediaocean, Cisco Investments, Goldman Sachs Investment Partners, and NewSpring Capital.

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