About Innovid
Innovid is a Media & Entertainment company based in New York (United States) founded in 2007, and was acquired by Mediaocean in November 2024. Connected TV video ad delivery platform. Innovid has raised $82.6 million across 8 funding rounds from investors including SVB, Mediaocean and Cisco Investments. The company has 197 employees. Innovid has completed 3 acquisitions, including Herolens, TVSquared and Taykey. Its website innovid.com draws about 7.9 million monthly visits. Innovid offers products and services including Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Ad Insertion. Its competitors include Teads, MNTN and Viant; 3 of its 3 listed competitors have raised funding.
Company details
Innovid was founded in 2007 and is headquartered in New York, United States. Operations focus on the connected TV advertising sector, where a platform is provided for advertisers to create, deliver, and measure video campaigns across various formats and screens. A video ad server is included for pre-roll and interactive ads, along with an analytics dashboard that tracks viewer interactions and delivers performance insights.
- Headquarters New York, United States
- Employees 197
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website innovid.com
- Social LinkedIn X Facebook Instagram
- Acquired by Mediaocean (Nov 2024)
- Annual Revenue$139.88 M (USD)10as on Dec 31, 2023
- Net Profit-$31.91 M (USD)-73as on Dec 31, 2023
- EBITDA-$19.96 M (USD)15as on Dec 31, 2023
- Total Equity Funding$82.6M (USD)
in 8 rounds
- Latest Funding Round$30M (USD), Series C
Jan 2019
- InvestorsSVB
& 9 more
- Employee Count197
- Investments & AcquisitionsHerolens
& 2 more
- Acquired byMediaocean
(Nov 2024)
Products & Services of Innovid
Innovid offers a comprehensive portfolio of products and services, including Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics.
Platform for ad creation, delivery, and optimization across devices
Tools for building relevant and interactive ads
Secure system for delivering campaigns across channels
Metrics for tracking ad reach and outcomes
Funding Insights of Innovid
Innovid has successfully raised a total of $82.6M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $82.6M
- Total Rounds 8
- Last Round Series C — $30M
- First Round $3M
(Mar 2008)
- Investors Count 9
All 8 funding rounds of Innovid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | $30M | Series C | – | Goldman Sachs Investment Partners | – |
| Dec 2015 | $12.5M | Debt – Venture | – | – | |
| Dec 2015 | $15M | Series B | – | NewSpring, Sequoia Capital | – |
| Mar 2015 | $10M | Series B | – | Cisco Investments | |
| Mar 2013 | $11M | Series B | – | Vintage Investment Partners | |
| Aug 2011 | $9.5M | Series A | – | Sequoia Capital | |
| Sep 2010 | $4.1M | Series A | – | Genesis Partners | |
| Mar 2008 | $3M | Series A | – | – |
10 investors in total: 10 institutional.
Investors in Innovid
Innovid has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Mediaocean and Cisco Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focusing on lower-middle market growth, healthcare, and various strategies. | newspringcapital.com | |||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Early stage VC Firm investing in Israel and the US | genesispartners.com | Herzliya, Israel | ||
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States | |
Venture capital firm focused on multiple sectors | t.capital | Hamburg, Germany | ||
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Technology investments are managed through venture capital and private equity. | vintage-ip.com | Herzliya, Israel | ||
Investments are made in technology-based businesses by this VC firm. | gsipventures.com | New York, United States | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Advertising software and integration services are provided for enterprises. | 2006 | mediaocean.com | New York, United States |
Investor details for Innovid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Innovid
67 people are tracked at Innovid (39 in leadership, 28 in team); the tracked headcount is 197.
| Name | Role | Group |
|---|---|---|
Ken Markus | Chief Operations Officer | Leadership |
Yuval Pemper | CTO | Leadership |
Guy Kuperman | Chief Strategy Officer | Leadership |
Ana Cabrera Perona | Director, Publisher Operations | Leadership |
Megan Garnett Coyle | Vice President Communications | Leadership |
Julieta Goldman | General Manager, Latam | Leadership |
Zvika Netter | CEO & Co-Founder | Leadership |
Soledad Seoane | Latam Finance Director | Leadership |
Avi Friedman | Director Of Engineering | Leadership |
Sigríður Vala Gunnarsdóttir | Senior Director Of Software Engineering | Leadership |
Patrick Rubin | Vp, Enterprise Sales | Leadership |
Matan Meshulam | Senior Director Of Product Management | Leadership |
Kevin O'Dowd | VP Of Product | Leadership |
Kristen Hsu | Director Of Product, Measurement | Leadership |
Allyson Villarreal (White) | Associate Vice President, Enterprise Sales | Leadership |
Noa Dotan | Director Of Employee Experience | Leadership |
Callum Guthrie | VP Product Management | Leadership |
Jelena L. | Associate Director, Legal Operations | Leadership |
Yifat Cooper | Senior Director, HR | Leadership |
Justine Vianne Lee | Senior Director, Learning & Development | Leadership |
47 more people are available in the full profile.
Complete people profiles for Innovid
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Investments & Acquisitions by Innovid
Innovid has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Herolens, TVSquared and Taykey.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
TV attribution analytics | tvsquared.com | Edinburgh, United Kingdom | 2012 | Feb 2022 | $160M | |
Dynamic ads are generated from inventory availability and feeds. | herolens.com | New York, United States | 2015 | Sep 2019 | •••• | |
Real-time advertising targeting is automated using audience trends. | taykey.com | Herzliya, Israel | 2009 | Nov 2017 | •••• |
Complete acquisition details for Innovid
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Innovid
8 dated milestones of Innovid across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Innovid is founded.
- Funding First funding round of $3.0M.
- Acquisition Acquires Taykey.
- Funding Latest funding round, Series C, of $30.0M.
- Acquisition Acquires Herolens.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires TVSquared.
- Exit Acquired by Mediaocean.
Competitors of Innovid
Innovid has 3 listed competitors in our database, 3 of them funded. They include Teads, MNTN and Viant.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| teads.com | 2011 | New York, United States | $20.75M | 1,200 | Self-service ad platforms for campaign management are provided. | |
| mountain.com | 2009 | Austin, United States | $184.1M | 411 | Connected TV advertising platform is provided for targeted brand campaigns. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. |
Detailed competitors of Innovid
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Innovid
The website of Innovid (innovid.com) receives about 7.9M visits a month and ranks #8,685 among all websites worldwide, #235 in Marketing and Advertising.
- Monthly visits7.9M
▼ 19.4% vs previous month
- Unique visitors6.8M
per month
- Global rank#8,685
among all websites
- Category rank#235
Business and Consumer Services · Marketing and Advertising
- Bounce rate76%
- Pages per visit1.4
- Average visit30 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with Innovid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jivox.com | 100% | 35.8K | #497,334 | View details | |
| doubleverify.com | 96% | 111.2K | #350,419 | View details | |
| yume.com | 88% | View details | |||
| videonuze.com | 84% | #2,195,081 | View details | ||
| vibes.com | 82% | 99.4K | #428,920 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Innovid
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Innovid (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Innovid
Complete news archive for Innovid
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Frequently Asked Questions about Innovid
Innovid was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Innovid is headquartered in New York, United States. It is registered at New York, New York, United States.
Innovid is a funded company, having raised a total of $82.6M across 8 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Mar 2008.
Innovid has 197 employees.
Annual revenue of Innovid is $139.88M as on Dec 31, 2023.
Innovid was founded in 2007 and is headquartered in New York, United States. Operations focus on the connected TV advertising sector, where a platform is provided for advertisers to create, deliver, and measure video campaigns across various formats and screens. A video ad server is included for pre-roll and interactive ads, along with an analytics dashboard that tracks viewer interactions and delivers performance insights.
Innovid offers Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics.
Innovid has 10 investors. Key investors include SVB, Mediaocean, Cisco Investments, Goldman Sachs Investment Partners, and NewSpring Capital.
Yes. Innovid was acquired by Mediaocean in November 2024.
The website of Innovid receives about 7.9 million visits a month and ranks #8,685 among all websites worldwide.