About Innovid
Innovid is a company based in New York (United States) founded in 2007 was acquired by Mediaocean in November 2024.. Innovid has raised $82.6 million across 8 funding rounds from investors including SVB, Mediaocean and Cisco Investments. The company has 197 employees as of December 31, 2022. Innovid has completed 3 acquisitions, including Herolens, TVSquared and Taykey. Innovid offers products and services including Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics. Innovid operates in a competitive market with competitors including Amagi, Teads, MNTN, Viant and Pixability, among others.
- Headquarter New York, United States
- Employees 197 as on 31 Dec, 2022
- Stage Public
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
$139.88 M10as on Dec 31, 2023
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Net Profit
$-31.91 M-73as on Dec 31, 2023
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EBITDA
$-19.96 M15as on Dec 31, 2023
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Total Equity Funding
$82.6 M (USD)
in 8 rounds
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Latest Funding Round
$30 M (USD), Series C
Jan 07, 2019
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Investors
SVB
& 9 more
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Employee Count
197
as on Dec 31, 2022
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Investments & Acquisitions
Herolens
& 2 more
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Acquired by
Mediaocean
(Nov 21, 2024)
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Products & Services of Innovid
Innovid offers a comprehensive portfolio of products and services, including Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for ad creation, delivery, and optimization across devices
Tools for building relevant and interactive ads
Secure system for delivering campaigns across channels
Metrics for tracking ad reach and outcomes
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Software Development Team
15 people
Leadership Team
11 people
Product Management Team
10 people
Human Resources and Administration
9 people
Operations Team
7 people
Data Analysis and Operations Team
3 people
Sales and Marketing
3 people
Sr. Team
2 people
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Funding Insights of Innovid
Innovid has successfully raised a total of $82.6M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series C — $30.0M
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First Round
First Round
(04 Mar 2008)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2019 | Amount | Series C - Innovid | Valuation | Goldman Sachs Investment Partners |
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| Dec, 2015 | Amount | Debt – Venture - Innovid | Valuation |
investors |
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| Dec, 2015 | Amount | Series B - Innovid | Valuation | NewSpring , Sequoia Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Innovid
Innovid has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Mediaocean and Cisco Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment firm focusing on lower-middle market growth, healthcare, and various strategies.
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Founded Year | Domain | Location | |
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Early stage VC Firm investing in Israel and the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Innovid
Innovid has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Herolens, TVSquared and Taykey. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Dynamic ads are generated from inventory availability and feeds.
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2015 | ||||
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TV attribution analytics
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2012 | ||||
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Real-time advertising targeting is automated using audience trends.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Innovid
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Innovid Comparisons
Competitors of Innovid
Innovid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amagi, Teads, MNTN, Viant and Pixability, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud solutions for broadcast, streaming, and advertising industries are provided.
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| domain | founded_year | HQ Location |
Self-service ad platforms for campaign management are provided.
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| domain | founded_year | HQ Location |
Connected TV advertising platform is provided for targeted brand campaigns.
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| domain | founded_year | HQ Location |
Omnichannel demand side platform is provided for campaign optimization.
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| domain | founded_year | HQ Location |
Cloud-based video marketing for YouTube ads is provided by Pixability.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Innovid
Frequently Asked Questions about Innovid
When was Innovid founded?
Innovid was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Where is Innovid located?
Innovid is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Innovid a funded company?
Innovid is a funded company, having raised a total of $82.6M across 8 funding rounds to date. The company's 1st funding round was a Debt – Venture of $12.5M, raised on Mar 04, 2008.
How many employees does Innovid have?
As of Dec 31, 2022, the latest employee count at Innovid is 197.
What is the annual revenue of Innovid?
Annual revenue of Innovid is $139.88M as on Dec 31, 2023.
What does Innovid do?
Innovid was founded in 2007 and is headquartered in New York, United States. Operations focus on the connected TV advertising sector, where a platform is provided for advertisers to create, deliver, and measure video campaigns across various formats and screens. A video ad server is included for pre-roll and interactive ads, along with an analytics dashboard that tracks viewer interactions and delivers performance insights.
What products or services does Innovid offer?
Innovid offers Innovid Platform, Ad Authoring, Ad Serving, and Ad Analytics.
How many acquisitions has Innovid made?
Who are Innovid's investors?
Innovid has 10 investors. Key investors include SVB, Mediaocean, Cisco Investments, Goldman Sachs Investment Partners, and NewSpring Capital.
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