YuMe

Redwood City, United States Founded: 2004 • Age: 22 yrs Acquired By RhythmOne
Supply and demand side platforms for video advertising are provided.
Request Access

About YuMe

YuMe is a company based in Redwood City (United States) founded in 2004 was acquired by RhythmOne in September 2017.. YuMe has raised $84.73 million across 8 funding rounds from investors including Accel, Khosla Ventures and RhythmOne. The company has 89 employees as of March 28, 2024. YuMe has completed 2 acquisitions, including Appealing Media and CrowdScience. YuMe operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others.

  • Headquarter Redwood City, United States
  • Employees 89 as on 28 Mar, 2024
  • Stage Public
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Yume India Private Limited
  • Date of Incorporation 16 Oct, 2008
  • Jurisdiction Chennai, Tamil Nadu, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $72.86 K (USD)
    0
    as on Mar 31, 2022
  • Net Profit
    $65.57 K (USD)
    178.04
    as on Mar 31, 2022
  • EBITDA
    $-6.38 K (USD)
    92.18
    as on Mar 31, 2022
  • Total Equity Funding
    $84.73 M (USD)

    in 8 rounds

  • Latest Funding Round
    $22 M (USD), Series D

    May 22, 2012

  • Investors
    Accel

    & 10 more

  • Employee Count
    89

    as on Mar 28, 2024

  • Investments & Acquisitions
  • Acquired by
    RhythmOne

    (Sep 05, 2017)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Funding Insights of YuMe

YuMe has successfully raised a total of $84.73M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $22 million completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series D — $22.0M
  • First Round

    (01 Jun 2005)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2012 Amount Series D - YuMe Valuation TransLink Capital , Samsung Venture Investment
Nov, 2011 Amount Series C - YuMe Valuation Accel , Menlo Ventures
Nov, 2010 Amount Series C - YuMe Valuation Intel Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in YuMe

YuMe has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include Accel, Khosla Ventures and RhythmOne. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Growth stage tech focused VC firm funding companies in the US and China
Founded Year Domain Location
US & Asia focused seed, early & expansion stage VC firm
Founded Year Domain Location
Investments are directed toward semiconductors, telecommunications, software, and medical sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by YuMe

YuMe has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Appealing Media and CrowdScience. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile video and rich media advertising network
2009
Audience Targeting and Segmentation engine
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - YuMe

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Yume Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of YuMe

YuMe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SSP software is offered to publishers for ad inventory sales.
domain founded_year HQ Location
Platform offering SSP solution
domain founded_year HQ Location
Ad network software is offered to connect advertisers and publishers.
domain founded_year HQ Location
Premium programmatic advertising solutions are provided for publishers and advertisers.
domain founded_year HQ Location
Digital ad inventory is monetized across devices by publisher platform.
domain founded_year HQ Location
Platform offering SSP software
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Yume

Frequently Asked Questions about YuMe

When was YuMe founded?

YuMe was founded in 2004 and raised its 1st funding round 1 year after it was founded.

Where is YuMe located?

YuMe is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.

Is YuMe a funded company?

YuMe is a funded company, having raised a total of $84.73M across 8 funding rounds to date. The company's 1st funding round was a Series C of $5M, raised on Jun 01, 2005.

How many employees does YuMe have?

As of Mar 28, 2024, the latest employee count at YuMe is 89.

What is the annual revenue of YuMe?

Annual revenue of YuMe is $72.86K as on Mar 31, 2022.

What does YuMe do?

YuMe develops video advertising technology. It has products for both the supply side and the demand side of the digital video ecosystem. For the demand side, the Connected Audience Network offers brands a way to reach receptive audiences across video inventory running on any of the four connected screens (desktop computers, mobile devices, tablets, and connected TVs). On the supply side, the YuMe for Publishers suite of products offers digital media owners (publishers, app developers, and CE OEMs) an ad management platform that allows them to maximize their inventory monetization across direct-sold, mediated, and YuMe-fulfilled ads. It is Streaming Medias 100 Companies that Matter Most in Online Video, 2013. Also Forrester Groundswell Award for Best Mobile Marketing Campaign (Business-to-Consumer), 2013.

Who are the top competitors of YuMe?

YuMe's top competitors include PubMatic, Sovrn and Sharethrough.

How many acquisitions has YuMe made?

YuMe has made 2 acquisitions, including Appealing Media, and CrowdScience.

Who are YuMe's investors?

YuMe has 11 investors. Key investors include Accel, Khosla Ventures, RhythmOne, WestSummit, and TransLink Capital.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available