About YuMe
YuMe is a Media & Entertainment company based in Redwood City (United States) founded in 2004, and was acquired by RhythmOne in September 2017. Supply and demand side platforms for video advertising are provided. YuMe has raised $84.73 million across 8 funding rounds from investors including Accel, Khosla Ventures and RhythmOne. The company has 89 employees. YuMe has completed 2 acquisitions, including Appealing Media and CrowdScience. Its Indian entity Yume India Private Limited reported revenue of ₹47.8 Lakh. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its competitors include PubMatic, Sovrn and Sonobi; 3 of its 3 listed competitors have raised funding.
Company details
YuMe develops video advertising technology. It has products for both the supply side and the demand side of the digital video ecosystem. For the demand side, the Connected Audience Network offers brands a way to reach receptive audiences across video inventory running on any of the four connected screens (desktop computers, mobile devices, tablets, and connected TVs). On the supply side, the YuMe for Publishers suite of products offers digital media owners (publishers, app developers, and CE OEMs) an ad management platform that allows them to maximize their inventory monetization across direct-sold, mediated, and YuMe-fulfilled ads. It is Streaming Medias 100 Companies that Matter Most in Online Video, 2013. Also Forrester Groundswell Award for Best Mobile Marketing Campaign (Business-to-Consumer), 2013.
- Headquarters Redwood City, United States
- Employees 89
- Stage Acquired
- SectorsMedia & Entertainment
- Website yume.com
- Social LinkedIn Facebook
- Acquired by RhythmOne (Sep 2017)
- Legal Name Yume India Private Limited
- Date of Incorporation 16 Oct, 2008
- Jurisdiction Chennai, Tamil Nadu, India
- Indian entity revenue₹47.8 Lakh
FY 2025 · +165% YoY
- Indian entity net loss-₹1.3 Lakh
FY 2025 · -3% margin
- Indian entity EBITDA-₹42,225
FY 2025 · -1% margin
- Total Equity Funding$84.73M (USD)
in 8 rounds
- Latest Funding Round$22M (USD), Series D
May 2012
- InvestorsAccel
& 10 more
- Employee Count89
- Investments & AcquisitionsAppealing Media
& 1 more
- Acquired byRhythmOne
(Sep 2017)
Associated legal entities of YuMe
YuMe operates through Yume India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Yume India Private Limited CIN U72200TN2008PTC069574 | Active | 16 Oct 2008 | Chennai, Tamil Nadu | ₹0.5 Cr | 89 | 2 | View details |
Funding Insights of YuMe
YuMe has successfully raised a total of $84.73M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $22 million completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $84.73M
- Total Rounds 8
- Last Round Series D — $22M
- First Round $100,000
(Jun 2005)
- Investors Count 10
All 8 funding rounds of YuMe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2012 | $22M | Series D | – | TransLink Capital, Samsung Venture Investment | |
| Nov 2011 | $12M | Series C | – | Accel, Menlo Ventures | – |
| Nov 2010 | $5M | Series C | – | Intel Capital | – |
| Feb 2010 | $25M | Series C | – | Menlo Ventures | |
| Aug 2009 | $4.63M | Series C | – | Accel, Headline | – |
| Oct 2007 | $9M | Series B | – | DAG Ventures | |
| Mar 2007 | $7M | Series A | – | Accel, Headline | – |
| Jun 2005 | $100,000 | Seed | – | Clear Ventures | – |
11 investors in total: 11 institutional.
Investors in YuMe
YuMe has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include Accel, Khosla Ventures and RhythmOne.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth stage tech focused VC firm funding companies in the US and China | westsummitcap.com | Menlo Park, United States | ||
US & Asia focused seed, early & expansion stage VC firm | translinkcapital.com | Palo Alto, United States | ||
Investments are directed toward semiconductors, telecommunications, software, and medical sectors. | samsungventures.com | Seoul, South Korea | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Tech focused early stage VC firm investing in the US, Europe, Asia | clear.ventures | Palo Alto, United States |
Investor details for YuMe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Yume India Private Limited (YuMe)
Yume India Private Limited is the primary company behind YuMe. The board of Yume India Private Limited currently have 2 directors; the longest-serving is Raja Arumugam, appointed in 2010. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Raja Arumugam DIN 00911814 | Managing Director | 18 Mar 2010 | 16 yrs 7 mo | Yume India Private Limited |
| Nagarajan Rajkumar DIN 01684838 | Director | 20 Sep 2019 | 7 yrs 1 mo | Yume India Private Limited |
Financials of YuMe
Figures of Yume India Private Limited, the primary company behind YuMe, for FY 2025. Revenue was ₹47.8 Lakh (+165% year on year). Net loss was -₹1.3 Lakh (-3% margin). EBITDA was -₹42,225 (-1% margin). Revenue has grown at a compounded annual rate of -7% over three years and -45% over five years.
- ₹47.8 LakhRevenue · FY 2025 · +165% YoY
- -₹1.3 LakhNet loss · -3% margin
- -₹42,225EBITDA · -1% margin
- ₹1 LakhPaid-up capital
- 89Employees (provident fund records)
- -7%Revenue CAGR, 3 years
- -45%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Yume India Private Limited are on its company page.
Detailed financial statements for YuMe
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by YuMe
YuMe has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Appealing Media and CrowdScience.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Audience Targeting and Segmentation engine | crowdscience.com | San Jose, United States | 2007 | Dec 2012 | •••• | |
Mobile video and rich media advertising network | appealingmedia.co.uk | London, United Kingdom | 2009 | Jun 2011 | •••• |
Complete acquisition details for YuMe
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of YuMe
7 dated milestones of YuMe across 13 years, from founding to its latest funding, stage changes and deals.
- Founded YuMe is founded.
- Funding First funding round of $100K.
- Acquisition Acquires Appealing Media.
- Funding Latest funding round, Series D, of $22.0M.
- Acquisition Acquires CrowdScience.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by RhythmOne.
Competitors of YuMe
YuMe has 3 listed competitors in our database, 3 of them funded. They include PubMatic, Sovrn and Sonobi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. |
Detailed competitors of YuMe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of YuMe
Websites that share an audience with YuMe (yume.com).
Websites whose visitors overlap most with YuMe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jivox.com | 100% | 35.8K | #497,334 | View details | |
| collective.com | 82% | 149.6K | #278,960 | View details | |
| eyeviewdigital.com | 75% | View details | |||
| undertone.com | 74% | 60.3K | #336,574 | View details | |
| rocketfuel.com | 74% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for YuMe
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as YuMe (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Yume
Complete news archive for YuMe
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about YuMe
YuMe was founded in 2004 and raised its 1st funding round 1 year after it was founded.
YuMe is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
YuMe is a funded company, having raised a total of $84.73M across 8 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jun 2005.
YuMe has 89 employees.
The primary company behind YuMe, Yume India Private Limited, reported revenue of ₹47.8 Lakh for FY 2025, up 165% year on year.
YuMe develops video advertising technology. It has products for both the supply side and the demand side of the digital video ecosystem. For the demand side, the Connected Audience Network offers brands a way to reach receptive audiences across video inventory running on any of the four connected screens (desktop computers, mobile devices, tablets, and connected TVs). On the supply side, the YuMe for Publishers suite of products offers digital media owners (publishers, app developers, and CE OEMs) an ad management platform that allows them to maximize their inventory monetization across direct-sold, mediated, and YuMe-fulfilled ads. It is Streaming Medias 100 Companies that Matter Most in Online Video, 2013. Also Forrester Groundswell Award for Best Mobile Marketing Campaign (Business-to-Consumer), 2013.
YuMe has made 2 acquisitions, including Appealing Media, and CrowdScience.
YuMe has 11 investors. Key investors include Accel, Khosla Ventures, RhythmOne, WestSummit, and TransLink Capital.
YuMe operates through Yume India Private Limited.
Yes. YuMe was acquired by RhythmOne in September 2017.
The legal entities of YuMe currently have 2 directors, including Nagarajan Rajkumar, Raja Arumugam.