About Rocket Fuel
Rocket Fuel is a company based in Redwood City (United States) founded in 2008 was acquired by Sizmek in September 2017. Rocket Fuel has raised $60 million across 3 funding rounds from investors including Comerica, Wilson Sonsini Goodrich & Rosati and Northgate Capital. The company has 761 employees as of December 31, 2022. Rocket Fuel has completed 1 acquisition, including Xplusone. Rocket Fuel offers products and services including MegaSquirtPNP, MSPNP2, MSPNPPro, and MicroSquirt Module. Rocket Fuel operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
- Headquarter Redwood City, United States
- Employees 761 as on 31 Dec, 2022
- Stage Public
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Rocket Fuel Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$60 M (USD)
in 3 rounds
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Latest Funding Round
$50 M (USD), Series C
Jun 28, 2012
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Investors
Comerica
& 10 more
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Employee Count
761
as on Dec 31, 2022
- Investments & Acquisitions
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Acquired by
Sizmek
(Sep 06, 2017)
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Products & Services of Rocket Fuel
Rocket Fuel offers a comprehensive portfolio of products and services, including MegaSquirtPNP, MSPNP2, MSPNPPro, and MicroSquirt Module.
Plug-and-play system for vehicle tuning and control.
Advanced standalone EMS with real-time tuning features.
Enhanced system for complex ignition and fueling needs.
Compact module for basic engine control applications.
Funding Insights of Rocket Fuel
Rocket Fuel has successfully raised a total of $60M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Rocket Fuel
Rocket Fuel has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Comerica, Wilson Sonsini Goodrich & Rosati and Northgate Capital.
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Northgate Capital is engaged in venture capital and private equity investments.
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Summit Partners is recognized as a growth equity investment firm.
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Venture capital firm focused on B2B companies
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Investor details for Rocket Fuel
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Rocket Fuel
Rocket Fuel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Xplusone.
Investment portfolio details for Rocket Fuel
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Programmatic marketing technology is provided via the Origin Platform.
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Complete acquisition details for Rocket Fuel
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Financial Statements - Rocket Fuel
Detailed financials for Rocket Fuel
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Rocket Fuel Comparisons
Peer comparison for Rocket Fuel
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Competitors of Rocket Fuel
Rocket Fuel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
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DSP software is provided for ad campaign execution across channels.
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Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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Demand-side platform and data management for ad buying are provided.
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Performance marketing solutions are provided for publishers and advertisers.
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RTB enabled click and call traffic buying platform
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Detailed competitors of Rocket Fuel
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Latest news on Rocket Fuel
Complete news archive for Rocket Fuel
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Frequently Asked Questions about Rocket Fuel
Rocket Fuel was founded in 2008.
Rocket Fuel is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Rocket Fuel is a funded company, having raised a total of $60M across 3 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Rocket Fuel is 761.
Rocket Fuel was founded in 2008 in Redwood City, United States, within the digital advertising sector. An AI-driven platform is operated for programmatic media buying, where predictive analytics are applied using thousands of factors including user visit frequency, weather conditions, geography, and timing. Bids are determined automatically to target specific ads to individuals based on aligned criteria, supporting efficient ad placement across various channels.
Rocket Fuel's top competitors include The Trade Desk, Beeswax and Viant.
Rocket Fuel offers MegaSquirtPNP, MSPNP2, MSPNPPro, and MicroSquirt Module.
Rocket Fuel has made 1 acquisition, including Xplusone.
Rocket Fuel has 11 investors. Key investors include Comerica, Wilson Sonsini Goodrich & Rosati, Northgate Capital, DLA Piper, and Sizmek.