About Rocket Fuel
Rocket Fuel is a Media & Entertainment company based in Redwood City (United States) founded in 2008, and was acquired by Sizmek in September 2017. It operates as an AI-based programmatic media buying is enabled through predictive analytics platform. Rocket Fuel has raised $60 million across 3 funding rounds from investors including Comerica, Wilson Sonsini Goodrich & Rosati and Northgate Capital. The company has 761 employees. Rocket Fuel has completed 1 acquisition, including Xplusone. Rocket Fuel offers products and services including MegaSquirtPNP, MSPNP2, MSPNPPro, and MicroSquirt Module. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is Rocket Fuel Inc. Its competitors include The Trade Desk, Beeswax, Quantcast, Turn and Matomy and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Rocket Fuel was founded in 2008 in Redwood City, United States, within the digital advertising sector. An AI-driven platform is operated for programmatic media buying, where predictive analytics are applied using thousands of factors including user visit frequency, weather conditions, geography, and timing. Bids are determined automatically to target specific ads to individuals based on aligned criteria, supporting efficient ad placement across various channels.
- Headquarters Redwood City, United States
- Employees 761
- Stage Acquired
- SectorsMedia & Entertainment
- Website rocketfuel.com
- Social LinkedIn X
- Acquired by Sizmek (Sep 2017)
- Legal Name Rocket Fuel Inc.
Products & Services of Rocket Fuel
Rocket Fuel offers a comprehensive portfolio of products and services, including MegaSquirtPNP, MSPNP2, MSPNPPro, and MicroSquirt Module.
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Funding Insights of Rocket Fuel
Rocket Fuel has successfully raised a total of $60M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60M
- Total Rounds 3
- Last Round Series C — $50M
- First Round $6.8M
(Aug 2008)
- Investors Count 10
All 3 funding rounds of Rocket Fuel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $50M | Series C | – | Northgate Capital | |
| Dec 2009 | $3.2M | Series A | – | Mohr Davidow Ventures | – |
| Aug 2008 | $6.8M | Series A | – | – |
11 investors in total: 11 institutional.
Investors in Rocket Fuel
Rocket Fuel has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Comerica, Wilson Sonsini Goodrich & Rosati and Northgate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Northgate Capital is engaged in venture capital and private equity investments. | 2000 | northgate.com | San Francisco, United States | |
Summit Partners is recognized as a growth equity investment firm. | – | summitpartners.com | Boston, United States | |
Venture capital firm focused on B2B companies | – | ngpcap.com | Palo Alto, United States | |
Venture capital investments are managed in technology and healthcare sectors by this firm. | – | mdv.com | - | |
Sector-agnostic investments in late-stage startups are made by Cross Creek. | – | crosscreek.vc | Salt Lake City, United States | |
- | – | labrador.com | - | |
- | – | mfcapital.com | - | |
Commercial banking services are provided to businesses and individuals. | 1849 | comerica.com | Dallas, United States | |
Provider of legal services to technology and life science companies | 1961 | wsgr.com | Palo Alto, United States | |
Data, reports, insights, and solutions on business laws are provided. | 2005 | dlapiper.com | Atlanta, United States |
Investor details for Rocket Fuel
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People of Rocket Fuel
3 people are tracked at Rocket Fuel (2 in leadership, 1 in team); the tracked headcount is 761.
| Name | Role | Group |
|---|---|---|
Randy Wootton | CEO | Leadership |
George Chkheidze | Engineering Director | Leadership |
Peter Moritz | Svp, Sales | Team |
Complete people profiles for Rocket Fuel
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Investments & Acquisitions by Rocket Fuel
Rocket Fuel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Xplusone.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Programmatic marketing technology is provided via the Origin Platform. | xplusone.com | New York, United States | 1999 | Aug 2014 | $230M |
Complete acquisition details for Rocket Fuel
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Timeline of Rocket Fuel
6 dated milestones of Rocket Fuel across 9 years, from founding to its latest funding, stage changes and deals.
Competitors of Rocket Fuel
Rocket Fuel has 10 listed competitors in our database, 8 of them funded. They include The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| centerfield.com | 2011 | El Segundo, United States | – | 286 | RTB enabled click and call traffic buying platform | |
| wearemiq.com | 2010 | London, United Kingdom | – | 245 | Marketing intelligence platform | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. |
Detailed competitors of Rocket Fuel
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Web traffic of Rocket Fuel
Websites that share an audience with Rocket Fuel (rocketfuel.com).
Websites whose visitors overlap most with Rocket Fuel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bluekai.com | 100% | 1.1K | #14,859,027 | View details | |
| yume.com | 87% | – | – | View details | |
| undertone.com | 84% | 60.3K | #336,574 | View details | |
suesse-werbung.de | suesse-werbung.de | 67% | – | #3,110,210 | – |
gorocketfuel.com | gorocketfuel.com | 64% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Rocket Fuel
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- 9 similar websites
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Rocket Fuel (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Rocket Fuel
Complete news archive for Rocket Fuel
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Frequently Asked Questions about Rocket Fuel
Rocket Fuel was founded in 2008.
Rocket Fuel is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Rocket Fuel is a funded company, having raised a total of $60M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.8M, raised on Aug 2008.
Rocket Fuel has 761 employees.
Rocket Fuel was founded in 2008 in Redwood City, United States, within the digital advertising sector. An AI-driven platform is operated for programmatic media buying, where predictive analytics are applied using thousands of factors including user visit frequency, weather conditions, geography, and timing. Bids are determined automatically to target specific ads to individuals based on aligned criteria, supporting efficient ad placement across various channels.
Rocket Fuel's top competitors include The Trade Desk, Beeswax and Viant.
Rocket Fuel offers MegaSquirtPNP, MSPNP2, MSPNPPro, and MicroSquirt Module.
Rocket Fuel has made 1 acquisition, including Xplusone.
Rocket Fuel has 11 investors. Key investors include Comerica, Wilson Sonsini Goodrich & Rosati, Northgate Capital, DLA Piper, and Sizmek.
Rocket Fuel operates through Rocket Fuel Inc..
Yes. Rocket Fuel was acquired by Sizmek in September 2017.