Xplusone

New York, United States Founded: 1999 • Age: 27 yrs Acquired By Rocket Fuel
Programmatic marketing technology is provided via the Origin Platform.
Annual revenue - Latest available
Total funding $26.0M 4 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Xplusone

Xplusone is a company based in New York (United States) founded in 1999 was acquired by Rocket Fuel in August 2014. Xplusone has raised $26 million across 4 funding rounds from investors including SVB, Ares Capital Corporation and Rocket Fuel. Xplusone has completed 2 acquisitions, including UberTags and WDA. Xplusone operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $26 M (USD)

    in 4 rounds

  • Latest Funding Round
    $17 M (USD), Debt – Conventional

    Apr 04, 2013

  • Investors
    SVB

    & 6 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    UberTags

    & 1 more

  • Acquired by
    Rocket Fuel

    (Aug 05, 2014)

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Funding Insights of Xplusone

Xplusone has successfully raised a total of $26M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $17 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Xplusone

Xplusone has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Ares Capital Corporation and Rocket Fuel.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity and debt investments are managed for businesses.
Locked Locked Locked
Investment in technology startups focusing on compute, AI, and related innovations.
Locked Locked Locked
VC firm making investment in early stage startups in the US
Locked Locked Locked
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Investor details for Xplusone

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Xplusone

Xplusone has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include UberTags and WDA.

Investments
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Investment portfolio details for Xplusone

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
A cloud-based tag management system is provided for websites.
Locked Locked 2011 Locked
Integrated suite of mobile advertising technology
Locked Locked 2001 Locked
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Complete acquisition details for Xplusone

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  • Acquired stakes
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Financial Statements - Xplusone

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Detailed financials for Xplusone

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Xplusone Comparisons

Xplusone Primary company
Description
Programmatic marketing technology is provided via the Origin...
Location
New York, United States
Founded Year
1999
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Xplusone

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Competitors of Xplusone

Xplusone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Customer data is collected and connected via API-based platform.
Locked Locked Locked
Data-driven marketing, loyalty, and credit solutions are provided.
Locked Locked Locked
Real-time insights are captured for targeted visual media campaigns.
Locked Locked Locked
Cross-screen mobile audiences are targeted using location and social signals.
Locked Locked Locked
Cloud based video right management solution provider
Locked Locked Locked
Ad data management platform is provided to advertisers and publishers.
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Detailed competitors of Xplusone

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Latest news on Xplusone

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Complete news archive for Xplusone

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Frequently Asked Questions about Xplusone

Xplusone was founded in 1999 and raised its 1st funding round 9 years after it was founded.

Xplusone is headquartered in New York, United States. It is registered at New York, New York, United States.

Xplusone is a funded company, having raised a total of $26M across 4 funding rounds to date.

x1 is a marketing technology company and x1 Origin Platform is a programmatic marketing hub that empowers the worlds best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels. x1 Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. The company is headquartered in New York City with offices in Connecticut, Illinois, Michigan and California. x1 was acquired by RocketFuel for 230M in August 2014.

Xplusone's top competitors include mParticle, Choozle and Zefr.

Xplusone has made 2 acquisitions, including UberTags, and WDA.

Xplusone has 7 investors. Key investors include SVB, Ares Capital Corporation, Rocket Fuel, Intel Capital, and Advanced Technology Ventures.

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