About Xplusone
Xplusone is a Technology company based in New York (United States) founded in 1999, and was acquired by Rocket Fuel in August 2014. It operates as a programmatic marketing technology is provided via the Origin Platform. It operates in the Technology and Media & Entertainment sectors. Xplusone has raised $26 million across 4 funding rounds from investors including SVB, Ares Capital Corporation and Rocket Fuel. Xplusone has completed 2 acquisitions, including UberTags and WDA. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and MarketingTech. Its competitors include mParticle, Alliance Data, Choozle, Ubermedia and Zefr and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
x1 is a marketing technology company and x1 Origin Platform is a programmatic marketing hub that empowers the worlds best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels. x1 Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. The company is headquartered in New York City with offices in Connecticut, Illinois, Michigan and California. x1 was acquired by RocketFuel for 230M in August 2014.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website xplusone.com
- Social LinkedIn X
- Acquired by Rocket Fuel (Aug 2014)
- Total Equity Funding$26M (USD)
in 4 rounds
- Latest Funding Round$17M (USD), Debt – Conventional
Apr 2013
- InvestorsSVB
& 6 more
- Investments & AcquisitionsUberTags
& 1 more
- Acquired byRocket Fuel
(Aug 2014)
Funding Insights of Xplusone
Xplusone has successfully raised a total of $26M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $17 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26M
- Total Rounds 4
- Last Round Debt – Conventional — $17M
- First Round $16M
(Jun 2008)
- Investors Count 6
All 4 funding rounds of Xplusone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2013 | $17M | Debt – Conventional | – | – | |
| Jan 2011 | $10M | Series B | – | Intel Capital | |
| Apr 2010 | $10M | Debt – Conventional | – | – | |
| Jun 2008 | $16M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Xplusone
Xplusone has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Ares Capital Corporation and Rocket Fuel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are managed for businesses. | 2004 | arescapitalcorp.com | Los Angeles, United States | |
Investment in technology startups focusing on compute, AI, and related innovations. | – | intelcapital.com | - | |
VC firm making investment in early stage startups in the US | – | atvcapital.com | Menlo Park, United States | |
Early-stage tech and life sciences focused VC investment company funding companies in the US | – | hudsonventures.com | New York, United States | |
Late-stage investments in US tech companies are targeted. | – | bcvc.com | Cincinnati, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
AI-based programmatic media buying is enabled through predictive analytics platform. | 2008 | rocketfuel.com | Redwood City, United States |
Investor details for Xplusone
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Xplusone
Xplusone has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include UberTags and WDA.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Integrated suite of mobile advertising technology | wda.com | East Lansing, United States | 2001 | Jul 2013 | •••• | |
A cloud-based tag management system is provided for websites. | ubertags.com | New York, United States | 2011 | Jun 2013 | •••• |
Complete acquisition details for Xplusone
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of Xplusone
6 dated milestones of Xplusone across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Xplusone is founded.
- Funding First funding round of $16.0M.
- Funding Latest funding round, Debt – Conventional, of $17.0M.
- Acquisition Acquires UberTags.
- Acquisition Acquires WDA.
- Exit Acquired by Rocket Fuel.
Competitors of Xplusone
Xplusone has 10 listed competitors in our database, 8 of them funded. They include mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| ubermedia.com | 2010 | Pasadena, United States | $38.1M | – | Cross-screen mobile audiences are targeted using location and social signals. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. | |
| bluekai.com | 2008 | Cupertino, United States | $41.89M | – | Cloud-based data management platform and third-party marketplace are operated. |
Detailed competitors of Xplusone
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Xplusone
Websites that share an audience with Xplusone (xplusone.com).
Websites whose visitors overlap most with Xplusone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ghostery.com | 100% | 716.5K | #85,415 | View details | |
| netmining.com | 93% | – | – | View details | |
| peer39.com | 92% | 19.1K | #1,266,845 | View details | |
| omniture.com | 92% | 10.2K | #2,379,524 | View details | |
| acxiom.com | 92% | 88.1K | #403,047 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Xplusone
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Xplusone (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Frequently Asked Questions about Xplusone
Xplusone was founded in 1999 and raised its 1st funding round 9 years after it was founded.
Xplusone is headquartered in New York, United States. It is registered at New York, New York, United States.
Xplusone is a funded company, having raised a total of $26M across 4 funding rounds to date. The company's 1st funding round was a Series A of $16M, raised on Jun 2008.
x1 is a marketing technology company and x1 Origin Platform is a programmatic marketing hub that empowers the worlds best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels. x1 Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. The company is headquartered in New York City with offices in Connecticut, Illinois, Michigan and California. x1 was acquired by RocketFuel for 230M in August 2014.
Xplusone has 7 investors. Key investors include SVB, Ares Capital Corporation, Rocket Fuel, Intel Capital, and Advanced Technology Ventures.
Yes. Xplusone was acquired by Rocket Fuel in August 2014.