About WDA
WDA is a Technology company based in East Lansing (United States) founded in 2001, and was acquired by Xplusone in July 2013. It operates as an integrated suite of mobile advertising technology. It operates in the Technology and Media & Entertainment sectors. The company has 2 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Mobile. Its legal entity is WDA, INC. DBA WARNER DESIGN ASSOCIATES. Its competitors include Localytics, Pathmatics, Vibes, LiquidM and Famous and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Founded in 2001 and based in East Lansing, United States, WDA operates in the mobile marketing sector. An integrated technology suite is provided, encompassing real-time bidding, developer SDKs for app marketing, and decision-support systems for marketers. AppTracker is utilized to monitor ad installations from web and apps. The Impulse product is designed to combine mobile media buying, analytics, app and mobile web functionalities, and social network marketing.
Investors in WDA
WDA has secured backing from 1 investor. Prominent investors backing the company include Xplusone.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Programmatic marketing technology is provided via the Origin Platform. | 1999 | xplusone.com | New York, United States |
Investor details for WDA
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Timeline of WDA
2 dated milestones of WDA across 12 years, from founding to its latest funding, stage changes and deals.
- Founded WDA is founded.
- Exit Acquired by Xplusone.
Competitors of WDA
WDA has 9 listed competitors in our database, 9 of them funded. They include Localytics, Pathmatics, Vibes, LiquidM and Famous, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. | |
| liquidm.com | 2013 | Berlin, Germany | $8.67M | 23 | Mobile ad campaigns are managed via a SaaS-based demand-side platform. | |
| famous.co | 2011 | San Francisco, United States | $30.1M | 33 | Mobile marketing solutions are provided for branded app creation. | |
| swrve.com | 2009 | San Francisco, United States | $76.12M | 8 | In-app marketing automation is delivered for mobile app optimization. | |
| adelphic.com | 2010 | Waltham, United States | $23.31M | 61 | Mobile demand-side platform is utilized for targeted audience engagement. | |
| medio.com | 2004 | Seattle, United States | $41M | 57 | Predictive Mobile Marketing Automation suite | |
| hipcricket.com | 2004 | New York, United States | $80.17M | 71 | Mobile marketing and advertising technologies are delivered by Hipcricket. |
Detailed competitors of WDA
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Top companies in MarketingTech
10 companies that operate in the same segment as WDA (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Frequently Asked Questions about WDA
WDA was founded in 2001.
WDA is headquartered in East Lansing, United States. It is registered at East Lansing, Michigan, United States.
Founded in 2001 and based in East Lansing, United States, WDA operates in the mobile marketing sector. An integrated technology suite is provided, encompassing real-time bidding, developer SDKs for app marketing, and decision-support systems for marketers. AppTracker is utilized to monitor ad installations from web and apps. The Impulse product is designed to combine mobile media buying, analytics, app and mobile web functionalities, and social network marketing.
WDA's top competitors include Vibes, Pathmatics and Localytics.
WDA has 1 investor. Key investors include Xplusone.
WDA operates through Wda, Inc. Dba Warner Design Associates.
Yes. WDA was acquired by Xplusone in July 2013.