About Hipcricket
Hipcricket is a Technology company based in New York (United States) founded in 2004 by Jason Alan Snyder, and was acquired by Upland in March 2016. Mobile marketing and advertising technologies are delivered by Hipcricket. Hipcricket has raised $80.17 million across 11 funding rounds from investors including Upland Software, Aurea and Broadmark Realty Capital. The company has 71 employees. Its focus areas include Enterprise Applications, MarketingTech and Mobile Marketing. Its competitors include Localytics, Pathmatics and Vibes; 3 of its 3 listed competitors have raised funding.
Company details
Hipcricket was founded in 2004 and is headquartered in New York, United States. Mobile marketing and advertising technology services are offered to consumer and healthcare brands. The Ad Life platform is utilized, incorporating device-detection and content adaptation software to address variations in operating systems, device types, and content rendering. Strategic services are provided to support mobile campaigns across disparate mobile environments.
- Headquarters New York, United States
- Employees 71
- Founders Jason Alan Snyder
- Stage Acquired
- SectorsTechnology
- Website hipcricket.com
- Social LinkedIn X
- Acquired by Upland (Mar 2016)
- Total Equity Funding$80.17M (USD)
in 11 rounds
- Latest Funding Round$9.69M (USD), Series C
Oct 2013
- InvestorsUpland Software
& 2 more
- Employee Count71
- Acquired by
Funding Insights of Hipcricket
Hipcricket has successfully raised a total of $80.17M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $9.69 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $80.17M
- Total Rounds 11
- Last Round Series C — $9.69M
- Investors Count 1
Latest 10 of 11 funding rounds of Hipcricket with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $9.69M | Series C | – | – | – |
| Sep 2012 | $250,000 | Series C | – | – | – |
| May 2012 | $4M | Series C | – | – | – |
| Aug 2011 | $40.1M | Series C | – | – | – |
| Jul 2011 | $5.12M | Series B | – | – | – |
| Feb 2011 | $9M | Series B | – | – | – |
| Nov 2010 | $2M | Series A | – | – | – |
| Jun 2010 | $2M | Series A | – | – | – |
| Jun 2007 | $6M | Series A | – | – | |
| Mar 2007 | $2M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Hipcricket
Hipcricket has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Upland Software, Aurea and Broadmark Realty Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Boutique investment bank | 1987 | broadmark.com | Seattle, United States | |
Cloud-based software solutions are offered for diverse business operations. | 2010 | uplandsoftware.com | Austin, United States | |
Provider of customer experience and enterprise process management solutions for businesses | 2012 | aurea.com | Austin, United States |
Investor details for Hipcricket
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hipcricket
4 people are tracked at Hipcricket (3 in leadership, 1 in team); the tracked headcount is 71.
| Name | Role | Group |
|---|---|---|
Jason Alan Snyder | Founder | Leadership |
Brooke Wagner | Director Consumer Brands and Customer Support | Leadership |
Jennifer Poudrier | vp, brands | Leadership |
Ty K. | Marketing Advertising | Team |
Complete people profiles for Hipcricket
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Hipcricket
Hipcricket has 3 listed competitors in our database, 3 of them funded. They include Localytics, Pathmatics and Vibes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. |
Detailed competitors of Hipcricket
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hipcricket
The website of Hipcricket (hipcricket.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 18.3% vs previous month
Websites whose visitors overlap most with Hipcricket. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yoursports.com | 100% | View details | |||
| google.com | 61% | 85.8B | #1 | View details | |
online.wsj.com | online.wsj.com | 56% | – | ||
| admob.com | 56% | 195K | #351,278 | View details | |
| 5thfinger.com | 54% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Hipcricket
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Hipcricket (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Hipcricket
Hipcricket was founded in 2004 and raised its 1st funding round 3 years after it was founded.
Hipcricket is headquartered in New York, United States. It is registered at New York, New York, United States.
Hipcricket is a funded company, having raised a total of $80.17M across 11 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Jan 2007.
Hipcricket has 71 employees.
Hipcricket was founded in 2004 and is headquartered in New York, United States. Mobile marketing and advertising technology services are offered to consumer and healthcare brands. The Ad Life platform is utilized, incorporating device-detection and content adaptation software to address variations in operating systems, device types, and content rendering. Strategic services are provided to support mobile campaigns across disparate mobile environments.
Hipcricket's top competitors include Vibes, Pathmatics and Localytics.
Hipcricket has 3 investors. Key investors include Upland Software, Aurea, and Broadmark Realty Capital.
Yes. Hipcricket was acquired by Upland in March 2016.