About Medio
Medio is a Technology company based in Seattle (United States) founded in 2004, and was acquired by HERE in June 2014. It operates as a predictive Mobile Marketing Automation suite. Medio has raised $41 million across 2 funding rounds from investors including HERE, Accel and Mohr Davidow Ventures. The company has 57 employees. Its focus areas include Enterprise Applications, MarketingTech and Mobile Marketing. Its legal entity is MEDIO SYSTEMS, INC. Its competitors include Localytics, Pathmatics, Vibes, Swrve and Blue Bite and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Medio enables businesses to acquire, retain, and monetize their mobile customers. It leverages predictive models to present personalized recommendations and offers each month to mobile users by utilizing a cloud-based infrastructure for collecting and analyzing customer activity data. It works with several brands, including Rovio (Angry Birds), Verizon, and T-Mobile. Medios investors include Accel Partners, Frazier Technology Ventures, Trilogy Partners and Mohr Davidow Ventures.
Funding Insights of Medio
Medio has successfully raised a total of $41M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in November 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41M
- Total Rounds 2
- Last Round Series B — $30M
- First Round $11M
(Nov 2005)
- Investors Count 5
All 2 funding rounds of Medio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2006 | $30M | Series B | – | Accel | |
| Nov 2005 | $11M | Series A | – | Frazier Technology Ventures, Mohr Davidow Ventures | – |
6 investors in total: 6 institutional.
Investors in Medio
Medio has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include HERE, Accel and Mohr Davidow Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital investments are managed in technology and healthcare sectors by this firm. | – | mdv.com | - | |
US early-stage tech and life sciences companies are invested in. | – | fraziertechnology.com | Seattle, United States | |
Early-stage venture capital is invested in US technology sectors. | – | trilogyequity.com | Bellevue, United States | |
Early-stage tech startups are invested in by the VC firm. | – | doteduventures.com | Palo Alto, United States | |
Location-based services and mapping solutions are provided globally. | 1985 | here.com | Eindhoven, Netherlands |
Investor details for Medio
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Medio
134 people are tracked at Medio (59 in leadership, 22 in board & advisors, 53 in team); the tracked headcount is 57.
| Name | Role | Group |
|---|---|---|
Hector Mendoza | VP GTM Finance | Leadership |
Lisa Strazzante | Partner Marketing Lead - Americas | Leadership |
Miranda Ashby-Annoon | Sr. Director Of Public Sector Sales, Americas | Leadership |
Brandon C. | Vice President | Product Management | Leadership |
Burchard Hillmann-Koester | Senior Partner Account Manager | Leadership |
Todd Versaw | Head Of Strategic Partners - Americas | Leadership |
Walter Daves (Ph.d. | Senior Business Solutions Architect - Multi-industry Partner Sales | Leadership |
Jason Jameson | Chief Customer Officer | Leadership |
Denise Doyle | EVP, Chief Product Officer | Leadership |
John Fishburne | Director Of Sales Operations | Leadership |
Yogesh Sandhuja | GM Platform & VP Product, HERE Developer Platform And Marketplace | Leadership |
Adeel Manzoor | EVP & Chief Operating & Financial Officer | Leadership |
Carol Gelman | Head Of Legal Operations | Leadership |
Melissa Nazareth | Head Of Human Resources, APAC | Leadership |
Werner Buskermolen | SVP & Chief Human Resources Officer | Leadership |
Romi Parmar | Head Of Product Development Practices | Leadership |
Sarah Hanford | Global HR Business Partner | Leadership |
Scott Garnick | Global Head Of Legal Transformation Team (general Transactions) | Leadership |
Jeff Raimo | Vp, Global Head Of Content Product Planning | Leadership |
Ashish Pandya | Svp, Chief Strategy Officer | Leadership |
114 more people are available in the full profile.
Complete people profiles for Medio
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Medio
4 dated milestones of Medio across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Medio is founded.
- Funding First funding round of $11.0M.
- Funding Latest funding round, Series B, of $30.0M.
- Exit Acquired by HERE.
Competitors of Medio
Medio has 10 listed competitors in our database, 9 of them funded. They include Localytics, Pathmatics, Vibes, Swrve and Blue Bite, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. | |
| swrve.com | 2009 | San Francisco, United States | $76.12M | 8 | In-app marketing automation is delivered for mobile app optimization. | |
| bluebite.com | 2006 | New York, United States | $4.63M | – | Targeted proximity marketing is managed through multi-channel platforms. | |
| moblicosolutions.com | 2010 | Kansas, United States | $1.98M | – | Mobile engagement management is offered for user acquisition and retention. | |
| famous.co | 2011 | San Francisco, United States | $30.1M | 33 | Mobile marketing solutions are provided for branded app creation. | |
| brandtone.com | 2009 | Dublin, Ireland | $69.01M | – | Mobile marketing platform for FMCG advertisers | |
| upstreamsystems.com | 2001 | London, United Kingdom | $41.79M | 1 | Upstream is recognized as a leader in mobile marketing solutions. | |
| snipp.com | 2007 | – | – | 71 | Mobile marketing solutions for brands are delivered via cloud-based platform. |
Detailed competitors of Medio
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Medio
Websites that share an audience with Medio (medio.com).
Websites whose visitors overlap most with Medio. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
en.wikipedia.org | en.wikipedia.org | 100% | – | – | – |
predictiveanalyticsworld.com | predictiveanalyticsworld.com | 96% | – | #3,005,862 | – |
| mixpanel.com | 70% | 1.5M | #26,870 | View details |
Top companies in MarketingTech
10 companies that operate in the same segment as Medio (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Medio
Complete news archive for Medio
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Medio
Medio was founded in 2004 and raised its 1st funding round 1 year after it was founded.
Medio is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Medio is a funded company, having raised a total of $41M across 2 funding rounds to date. The company's 1st funding round was a Series A of $11M, raised on Nov 2005.
Medio has 57 employees.
Medio enables businesses to acquire, retain, and monetize their mobile customers. It leverages predictive models to present personalized recommendations and offers each month to mobile users by utilizing a cloud-based infrastructure for collecting and analyzing customer activity data. It works with several brands, including Rovio (Angry Birds), Verizon, and T-Mobile. Medios investors include Accel Partners, Frazier Technology Ventures, Trilogy Partners and Mohr Davidow Ventures.
Medio's top competitors include Vibes, Pathmatics and Localytics.
Medio has 6 investors. Key investors include HERE, Accel, Mohr Davidow Ventures, Frazier Technology Ventures, and Trilogy Equity Partners.
Medio operates through Medio Systems, Inc..
Yes. Medio was acquired by HERE in June 2014.