About Blue Bite
Blue Bite is a company based in New York (United States) founded in 2006 was acquired by Markem-Imaje in June 2021.. Blue Bite has raised $4.63 million across 2 funding rounds from investors including Visionary Private Equity Group and Markem-Imaje. Blue Bite offers products and services including Experience Studio, Free QR Code Generator, Object Manager, and Media Technology. Blue Bite operates in a competitive market with competitors including Localytics, Pathmatics, Vibes, Swrve and Moblico, among others.
- Headquarter New York, United States
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Sectors
Technology
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.63 M (USD)
in 2 rounds
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Latest Funding Round
$2.1 M (USD), Series A
Jan 02, 2018
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Investors
Visionary Private Equity Group
& 1 more
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Employee Count
Employee Count
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Acquired by
Markem-Imaje
(Jun 28, 2021)
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Products & Services of Blue Bite
Blue Bite offers a comprehensive portfolio of products and services, including Experience Studio, Free QR Code Generator, Object Manager, and Media Technology. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Creates personalized mobile experiences for managing connected products
Customizes and tracks dynamic QR codes for consumer engagement
Manages millions of connected products at scale efficiently
Delivers tailored location-based ads directly to consumers
Funding Insights of Blue Bite
Blue Bite has successfully raised a total of $4.63M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.1 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $2.1M
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First Round
First Round
(17 Aug 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2018 | Amount | Series A - Blue Bite | Valuation |
investors |
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| Aug, 2016 | Amount | Series A - Blue Bite | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Blue Bite
Blue Bite has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Visionary Private Equity Group and Markem-Imaje. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm
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Founded Year | Domain | Location | |
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Offers web-enabled solutions for product identification and supply chain traceability.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Blue Bite
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Blue Bite
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Blue Bite Comparisons
Competitors of Blue Bite
Blue Bite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Pathmatics, Vibes, Swrve and Moblico, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Mobile App User Analytics & Marketing
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| domain | founded_year | HQ Location |
Digital advertising intelligence is supplied to global industry stakeholders.
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for business customer engagement.
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| domain | founded_year | HQ Location |
In-app marketing automation is delivered for mobile app optimization.
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| domain | founded_year | HQ Location |
Mobile engagement management is offered for user acquisition and retention.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Blue Bite
Frequently Asked Questions about Blue Bite
When was Blue Bite founded?
Blue Bite was founded in 2006 and raised its 1st funding round 10 years after it was founded.
Where is Blue Bite located?
Blue Bite is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Blue Bite a funded company?
Blue Bite is a funded company, having raised a total of $4.63M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.53M, raised on Aug 17, 2016.
What does Blue Bite do?
Blue Bite is a provider of targeted location based out-of-home media and marketing solutions reaching audiences on their personal mobile devices. The company uses a combination of Bluetooth, WiFi, and WaP technologies to deliver digital media content including images, videos, audio mp3s, maps, games, applications and coupons to mobile phones, PDAs, laptops, portable gaming systems, and portable music players within a targeted geographic location. Offers a campaign management platform to manage campaigns via Beacons, NFC, RFID, QR, SMS, Geofencing, WiFi hotspots and smart devices.
Who are the top competitors of Blue Bite?
Blue Bite's top competitors include Vibes, Pathmatics and Localytics.
What products or services does Blue Bite offer?
Blue Bite offers Experience Studio, Free QR Code Generator, Object Manager, and Media Technology.
Who are Blue Bite's investors?
Blue Bite has 2 investors. Key investors include Visionary Private Equity Group, and Markem-Imaje.
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