Blue Bite

New York, United States Founded: 2006 • Age: 20 yrs Acquired By Markem-Imaje
Targeted proximity marketing is managed through multi-channel platforms.
Annual revenue - Latest available
Total funding $4.6M 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Blue Bite

Blue Bite is a company based in New York (United States) founded in 2006 was acquired by Markem-Imaje in June 2021. Blue Bite has raised $4.63 million across 2 funding rounds from investors including Visionary Private Equity Group and Markem-Imaje. Blue Bite offers products and services including Experience Studio, Free QR Code Generator, Object Manager, and Media Technology. Blue Bite operates in a competitive market with competitors including Localytics, Pathmatics, Vibes, Swrve and Moblico, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $4.63 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2.1 M (USD), Series A

    Jan 02, 2018

  • Investors
  • Employee Count
    Not available
  • Acquired by
    Markem-Imaje

    (Jun 28, 2021)

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Products & Services of Blue Bite

Blue Bite offers a comprehensive portfolio of products and services, including Experience Studio, Free QR Code Generator, Object Manager, and Media Technology.

Product name locked
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Primary

Creates personalized mobile experiences for managing connected products

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Customizes and tracks dynamic QR codes for consumer engagement

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Manages millions of connected products at scale efficiently

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Delivers tailored location-based ads directly to consumers

Funding Insights of Blue Bite

Blue Bite has successfully raised a total of $4.63M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.1 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Blue Bite

Blue Bite has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Visionary Private Equity Group and Markem-Imaje.

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Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm
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Offers web-enabled solutions for product identification and supply chain traceability.
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Investor details for Blue Bite

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Investments & Acquisitions by Blue Bite

Investments
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Investment portfolio details for Blue Bite

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  • Transaction dates
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Financial Statements - Blue Bite

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Detailed financials for Blue Bite

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Blue Bite Comparisons

Blue Bite Primary company
Description
Targeted proximity marketing is managed through multi-channe...
Location
New York, United States
Founded Year
2006
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Blue Bite

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Competitors of Blue Bite

Blue Bite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Pathmatics, Vibes, Swrve and Moblico, among others.

Company Name Domain Founded year HQ Location Description
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Mobile App User Analytics & Marketing
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Digital advertising intelligence is supplied to global industry stakeholders.
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Mobile marketing solutions are provided for business customer engagement.
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In-app marketing automation is delivered for mobile app optimization.
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Mobile engagement management is offered for user acquisition and retention.
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Detailed competitors of Blue Bite

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Latest news on Blue Bite

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Complete news archive for Blue Bite

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Frequently Asked Questions about Blue Bite

Blue Bite was founded in 2006 and raised its 1st funding round 10 years after it was founded.

Blue Bite is headquartered in New York, United States. It is registered at New York, New York, United States.

Blue Bite is a funded company, having raised a total of $4.63M across 2 funding rounds to date.

Blue Bite is a provider of targeted location based out-of-home media and marketing solutions reaching audiences on their personal mobile devices. The company uses a combination of Bluetooth, WiFi, and WaP technologies to deliver digital media content including images, videos, audio mp3s, maps, games, applications and coupons to mobile phones, PDAs, laptops, portable gaming systems, and portable music players within a targeted geographic location. Offers a campaign management platform to manage campaigns via Beacons, NFC, RFID, QR, SMS, Geofencing, WiFi hotspots and smart devices.

Blue Bite's top competitors include Vibes, Pathmatics and Localytics.

Blue Bite offers Experience Studio, Free QR Code Generator, Object Manager, and Media Technology.

Blue Bite has 2 investors. Key investors include Visionary Private Equity Group, and Markem-Imaje.

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