About AppNexus
AppNexus is a Media & Entertainment company based in New York (United States) founded in 2007 by Brian O Kelley, and was acquired by AT&T in June 2018. Programmatic advertising technology platform is provided for online trading. AppNexus has raised $318.67 million across 10 funding rounds from investors including Microsoft, AT&T and News Corp. The company has 71 employees. AppNexus has completed 5 acquisitions, including Alenty, MLN Advertising and MediaGLU. AppNexus was last valued at $1.5 billion in December 2018. Its website appnexus.com draws about 12 thousand monthly visits. AppNexus offers products and services including Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is APPNEXUS, INC. Its competitors include The Trade Desk, Beeswax and Quantcast; 3 of its 3 listed competitors have raised funding.
Company details
AppNexus offers an advanced programmatic advertising technology platform that provides trading solutions and powers marketplaces for Internet advertising. Serves major buyers and sellers of online advertising, including Microsoft Ad Exchange, Interactive Media (Deutsche Telekom) and Collective. AppNexus publishers suite include SSP, AdServer, and Yieldex analytics. In addition to the DSP as the major offering, AppNexus also offers an ad exchange platform. Led by the pioneers of online ad exchanges at Yahoo!s Right Media and Googles DoubleClick, backed by Angel investors like Marc Andreessen, Ben Horowitz and Ron Conway.
- Headquarters New York, United States
- Employees 71
- Founders Brian O Kelley
- Stage Acquired
- SectorsMedia & Entertainment
- Website appnexus.com
- Social LinkedIn X Facebook
- Acquired by AT&T (Jun 2018)
- Legal Name Appnexus, Inc.
Products & Services of AppNexus
AppNexus offers a comprehensive portfolio of products and services, including Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace.
Tool for video advertising management and data-driven campaign performance.
System for discovering and activating premium deal catalogs.
Feature to reach over a billion users through tailored segments.
Tool for cross-channel planning and inventory discovery.
Platform for accessing premium connected TV inventory.
Funding Insights of AppNexus
AppNexus has successfully raised a total of $318.67M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $31 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $318.67M
- Total Rounds 10
- Last Round Series F — $31M
- First Round $2M
(Jun 2007)
- Investors Count 20
All 10 funding rounds of AppNexus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $31M | Series F | – | – | |
| Jun 2015 | Series F | – | – | ||
| Apr 2015 | $62.67M | Series F | – | – | – |
| Sep 2014 | $25M | Series E | – | – | |
| Aug 2014 | $60M | Series E | $1.2B | – | – |
| Jan 2013 | $75M | Series D | – | – | |
| Oct 2010 | $50M | Series C | – | – | |
| Nov 2009 | $5M | Series B | – | – | |
| Sep 2008 | $8M | Series B | – | – | |
| Jun 2007 | $2M | Angel Round | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2014 | $1.2B | •••••••• |
Last known valuation $1.5B (Dec 2018). 20 investors in total: 19 institutional and 1 angel.
Investors in AppNexus
AppNexus has secured backing from 20 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Microsoft, AT&T and News Corp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
Venture capital firm focused on tech sectors | venrock.com | Palo Alto, United States | ||
Early-stage VC firm investing in the US | tribecavp.com | New York, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Seed and early stage venture fund investing in North America and Canada | kodiakvp.com | Waltham, United States | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
| woodsidefund.com | ||||
VC firm investing in the US | milliwaysventures.com | Los Altos, United States | ||
Private equity and infrastructure fund investing in multiple sectors | dtcp.capital | Hamburg, Germany |
Investor details for AppNexus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AppNexus
458 people are tracked at AppNexus (168 in leadership, 9 in board & advisors, 281 in team); the tracked headcount is 71.
| Name | Role | Group |
|---|---|---|
Brian O Kelley | Founder | Leadership |
Lucy Nguyen | Director Of Technology | Leadership |
John Stankey | CEO | Leadership |
Jeff McElfresh | COO, AT&T Inc. | Leadership |
Kellyn Smith Kenny | Chief Marketing & Growth Officer | Leadership |
Charlie Hubbard | Vice President - National Operations And Support | Leadership |
Barbara Tracy | Marketing Director | Leadership |
Hany Fahmy | Director, Wireless/wireline Access Arch | Leadership |
Roger Aboujaoude | Vice President, Business Technology Platforms | Leadership |
Chris Lamont | Associate Director - Sdwan/sase - Expert Engineering | Leadership |
Justin Wheeler | Director Business Strategy - Supply Chain | Leadership |
Bradley Sanner | West Region CFO | Leadership |
Ava Guo | Assistant Vice President - Senior Legal Counsel | Leadership |
Rehan Aziz | Technical Director | Leadership |
Stacey Marx | Senior Vice President - Total Rewards & HR Technology | Leadership |
Pascal Desroches | Senior EVP & CFO | Leadership |
Allison Rector | Human Resource Business Partner | Leadership |
Christopher Hambrick | Director, Enterprise Architecture & Cloud Center Of Excellence At At&t | Leadership |
Karynne Troxel | Director-technology | Leadership |
Jason Hamilton | Assoc. Director - Network Design Eng. | Leadership |
438 more people are available in the full profile.
Complete people profiles for AppNexus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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- Professional contacts
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Investments & Acquisitions by AppNexus
AppNexus has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Alenty, MLN Advertising and MediaGLU.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital ad forecasting, analytic pricing and trading tools for publishers and advertisers | yieldex.com | New York, United States | 2006 | Mar 2015 | $110M | |
Cross-channel advertising campaigns are tracked, attributed, and optimized. | mlnadvertising.com | Baltimore, United States | 2011 | Dec 2014 | •••• | |
Cross Device Targeting platform. | mediaglu.com | Baltimore, United States | 2009 | Dec 2014 | •••• | |
Online branding advertising is measured and optimized by Alenty. | alenty.com | Paris, France | 2007 | Jun 2014 | $6M | |
Digital video ad serving solutions are provided for premium publishers. | panachetech.com | Los Angeles, United States | 2006 | Dec 2011 | •••• |
Complete acquisition details for AppNexus
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of AppNexus
10 dated milestones of AppNexus across 11 years, from founding to its latest funding, stage changes and deals.
- Founded AppNexus is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires Panache Tech.
- Acquisition Acquires Alenty.
- Milestone Reaches Unicorn status.
- Acquisition Acquires MLN Advertising.
- Acquisition Acquires MediaGLU.
- Acquisition Acquires Yieldex.
- Funding Latest funding round, Series F, of $31.0M.
- Exit Acquired by AT&T.
Competitors of AppNexus
AppNexus has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, Beeswax and Quantcast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. |
Detailed competitors of AppNexus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of AppNexus
The website of AppNexus (appnexus.com) receives about 11.8K visits a month.
- Monthly visits11.8K
▲ 23.1% vs previous month
Websites whose visitors overlap most with AppNexus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| openx.com | 100% | 45.6K | #682,234 | View details | |
| adform.com | 90% | 940.9K | #57,116 | View details | |
imasdk.googleapis.com | imasdk.googleapis.com | 75% | – | ||
| rubiconproject.com | 68% | 2M | View details | ||
ok.de | ok.de | 67% | #123,451 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AppNexus
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as AppNexus (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Appnexus
Complete news archive for AppNexus
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about AppNexus
AppNexus was founded in 2007.
AppNexus is headquartered in New York, United States. It is registered at New York, New York, United States.
AppNexus is a funded company, having raised a total of $318.67M across 10 funding rounds to date. The company's 1st funding round was a Angel Round of $2M, raised on Jun 2007.
AppNexus has 71 employees.
AppNexus offers an advanced programmatic advertising technology platform that provides trading solutions and powers marketplaces for Internet advertising. Serves major buyers and sellers of online advertising, including Microsoft Ad Exchange, Interactive Media (Deutsche Telekom) and Collective. AppNexus publishers suite include SSP, AdServer, and Yieldex analytics. In addition to the DSP as the major offering, AppNexus also offers an ad exchange platform. Led by the pioneers of online ad exchanges at Yahoo!s Right Media and Googles DoubleClick, backed by Angel investors like Marc Andreessen, Ben Horowitz and Ron Conway.
AppNexus's top competitors include The Trade Desk, Beeswax and Quantcast.
AppNexus offers Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace.
AppNexus has made 5 acquisitions, including Alenty, MLN Advertising, and MediaGLU.
AppNexus has 20 investors. Key investors include Microsoft, AT&T, News Corp, Khosla Ventures, and FJ Labs.
The valuation of AppNexus is $1.5B as of Dec 2018.
AppNexus operates through Appnexus, Inc..
Yes. AppNexus was acquired by AT&T in June 2018.