About AppNexus
AppNexus is a company based in New York (United States) founded in 2007 was acquired by AT&T in June 2018. AppNexus has raised $318.67 million across 10 funding rounds from investors including Microsoft, AT&T and News Corp. The company has 925 employees as of December 31, 2018. AppNexus has completed 5 acquisitions, including Alenty, MLN Advertising and MediaGLU. AppNexus offers products and services including Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace. AppNexus operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Matomy and Viant, among others.
- Headquarter New York, United States
- Employees 925 as on 31 Dec, 2018
- Stage Unicorn
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Appnexus, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$318.67 M (USD)
in 10 rounds
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Latest Funding Round
$31 M (USD), Series F
Sep 30, 2016
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Investors
Microsoft
& 10 more
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Employee Count
925
as on Dec 31, 2018
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Investments & Acquisitions
Alenty
& 4 more
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Acquired by
AT&T
(Jun 10, 2018)
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Products & Services of AppNexus
AppNexus offers a comprehensive portfolio of products and services, including Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace.
Tool for video advertising management and data-driven campaign performance.
System for discovering and activating premium deal catalogs.
Feature to reach over a billion users through tailored segments.
Tool for cross-channel planning and inventory discovery.
Platform for accessing premium connected TV inventory.
People of AppNexus
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Software Development Team
211 people
Leadership Team
47 people
Sales and Marketing
22 people
Senior Team
16 people
Finance and Accounting
14 people
Lead Team
14 people
Creative and Marketing Team
13 people
Principal Team
13 people
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Funding Insights of AppNexus
AppNexus has successfully raised a total of $318.67M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $31 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in AppNexus
AppNexus has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Microsoft, AT&T and News Corp.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
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Venture capital is invested in global technology companies by TCV.
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Venture capital firm focused on tech sectors
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Locked | Locked | Locked |
Investor details for AppNexus
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AppNexus
AppNexus has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Alenty, MLN Advertising and MediaGLU.
Investment portfolio details for AppNexus
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cross-channel advertising campaigns are tracked, attributed, and optimized.
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Locked | Locked | 2011 | Locked | |
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Cross Device Targeting platform.
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Locked | Locked | 2009 | Locked | |
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Online branding advertising is measured and optimized by Alenty.
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Locked | Locked | 2007 | Locked |
Complete acquisition details for AppNexus
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- Transaction dates
- Acquired stakes
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - AppNexus
Detailed financials for AppNexus
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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- Profit trends
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Appnexus Comparisons
Peer comparison for AppNexus
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- Named peers
- Headcount comparison
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Competitors of AppNexus
AppNexus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Matomy and Viant, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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DSP software is provided for ad campaign execution across channels.
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Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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| Locked | Locked | Locked |
Performance marketing solutions are provided for publishers and advertisers.
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Omnichannel demand side platform is provided for campaign optimization.
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Detailed competitors of AppNexus
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Appnexus
Complete news archive for AppNexus
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about AppNexus
AppNexus was founded in 2007.
AppNexus is headquartered in New York, United States. It is registered at New York, New York, United States.
AppNexus is a funded company, having raised a total of $318.67M across 10 funding rounds to date.
As of Dec 31, 2018, the latest employee count at AppNexus is 925.
AppNexus offers an advanced programmatic advertising technology platform that provides trading solutions and powers marketplaces for Internet advertising. Serves major buyers and sellers of online advertising, including Microsoft Ad Exchange, Interactive Media (Deutsche Telekom) and Collective. AppNexus publishers suite include SSP, AdServer, and Yieldex analytics. In addition to the DSP as the major offering, AppNexus also offers an ad exchange platform. Led by the pioneers of online ad exchanges at Yahoo!s Right Media and Googles DoubleClick, backed by Angel investors like Marc Andreessen, Ben Horowitz and Ron Conway.
AppNexus's top competitors include The Trade Desk, Beeswax and Viant.
AppNexus offers Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace.
AppNexus has made 5 acquisitions, including Alenty, MLN Advertising, and MediaGLU.
AppNexus has 11 investors. Key investors include Microsoft, AT&T, News Corp, Khosla Ventures, and FJ Labs.
The valuation of AppNexus is $1.2B as of Aug 2014.