About AppNexus
AppNexus is a company based in New York (United States) founded in 2007 was acquired by AT&T in June 2018.. AppNexus has raised $318.67 million across 10 funding rounds from investors including Microsoft, AT&T and News Corp. The company has 925 employees as of December 31, 2018. AppNexus has completed 5 acquisitions, including Alenty, MLN Advertising and MediaGLU. AppNexus offers products and services including Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace. AppNexus operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Matomy and Viant, among others.
- Headquarter New York, United States
- Employees 925 as on 31 Dec, 2018
- Stage Unicorn
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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- Legal Name Appnexus, Inc.
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Products & Services of AppNexus
AppNexus offers a comprehensive portfolio of products and services, including Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for video advertising management and data-driven campaign performance.
System for discovering and activating premium deal catalogs.
Feature to reach over a billion users through tailored segments.
Tool for cross-channel planning and inventory discovery.
Platform for accessing premium connected TV inventory.
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Software Development Team
211 people
Leadership Team
47 people
Sales and Marketing
22 people
Senior Team
16 people
Finance and Accounting
14 people
Lead Team
14 people
Creative and Marketing Team
13 people
Principal Team
13 people
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Funding Insights of AppNexus
AppNexus has successfully raised a total of $318.67M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $31 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series F — $31.0M
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First Round
First Round
(01 Jun 2007)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2016 | Amount | Series F - AppNexus | Valuation |
investors |
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| Jun, 2015 | Amount | Series F - AppNexus | Valuation |
investors |
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| Apr, 2015 | Amount | Series F - AppNexus | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in AppNexus
AppNexus has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Microsoft, AT&T and News Corp. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
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Founded Year | Domain | Location | |
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Venture capital is invested in global technology companies by TCV.
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Founded Year | Domain | Location | |
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Venture capital firm focused on tech sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by AppNexus
AppNexus has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Alenty, MLN Advertising and MediaGLU. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cross-channel advertising campaigns are tracked, attributed, and optimized.
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2011 | ||||
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Cross Device Targeting platform.
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2009 | ||||
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Online branding advertising is measured and optimized by Alenty.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - AppNexus
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Appnexus Comparisons
Competitors of AppNexus
AppNexus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Matomy and Viant, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Performance marketing solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Omnichannel demand side platform is provided for campaign optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Appnexus
Frequently Asked Questions about AppNexus
When was AppNexus founded?
AppNexus was founded in 2007.
Where is AppNexus located?
AppNexus is headquartered in New York, United States. It is registered at New York, New York, United States.
Is AppNexus a funded company?
AppNexus is a funded company, having raised a total of $318.67M across 10 funding rounds to date. The company's 1st funding round was a Series F of $62.67M, raised on Jun 01, 2007.
How many employees does AppNexus have?
As of Dec 31, 2018, the latest employee count at AppNexus is 925.
What does AppNexus do?
AppNexus offers an advanced programmatic advertising technology platform that provides trading solutions and powers marketplaces for Internet advertising. Serves major buyers and sellers of online advertising, including Microsoft Ad Exchange, Interactive Media (Deutsche Telekom) and Collective. AppNexus publishers suite include SSP, AdServer, and Yieldex analytics. In addition to the DSP as the major offering, AppNexus also offers an ad exchange platform. Led by the pioneers of online ad exchanges at Yahoo!s Right Media and Googles DoubleClick, backed by Angel investors like Marc Andreessen, Ben Horowitz and Ron Conway.
Who are the top competitors of AppNexus?
AppNexus's top competitors include The Trade Desk, Beeswax and Viant.
What products or services does AppNexus offer?
AppNexus offers Microsoft Invest Platform, Deal Buying, Exclusive Audiences, Planner, and Premium CTV Marketplace.
How many acquisitions has AppNexus made?
AppNexus has made 5 acquisitions, including Alenty, MLN Advertising, and MediaGLU.
Who are AppNexus's investors?
AppNexus has 11 investors. Key investors include Microsoft, AT&T, News Corp, Khosla Ventures, and FJ Labs.
What is AppNexus's valuation?
The valuation of AppNexus is $1.2B as of Aug 2014.
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