About Matomy
Matomy is a publicly listed company based in Tel Aviv (Israel) founded in 2007 by Kfir Moyal. Performance marketing solutions are provided for publishers and advertisers. Matomy has raised $18 million across 4 funding rounds from investors including Publicis Groupe and Viola Growth. Matomy has completed 7 acquisitions, including Adotomi, Adperio and Avenlo. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device.
Company details
Matomy Media Group was established in 2007 in Tel Aviv, Israel, within the digital marketing sector. Campaign management and optimization services are delivered across channels such as affiliate marketing, display, mobile, email, virtual currency, search, social, and video. Measurement tools are utilized to monitor conversion funnel stages. Operations are supported by offices in Israel, Spain, Germany, Mexico, San Francisco, Fort Lauderdale, and New York City.
- Headquarters Tel Aviv, Israel
- Founders Kfir Moyal
- Stage Public
- SectorsMedia & Entertainment
- Email••••••••
- Website investors.matomy.com
- Social LinkedIn X Facebook YouTube
- Total Equity Funding$18M (USD)
in 4 rounds
- Latest Funding Round$30.28M (USD), Post-IPO
Jan 2018
- InvestorsPublicis Groupe
& 1 more
- Investments & AcquisitionsAdotomi
& 6 more
Apps and channels of Matomy
its YouTube channel Matomy has 196 subscribers and 28 videos.
Videos from Matomy
The most watched videos on Matomy's YouTube channel, Matomy (196 subscribers). Click a video to play it here.
More on Matomy.
Funding Insights of Matomy
Matomy has successfully raised a total of $18M across 4 strategic funding rounds. The most recent funding activity was a Post-IPO round of $30.28 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18M
- Total Rounds 4
- Last Round Post-IPO — $30.28M
- First Round $17M
(Jul 2010)
- Investors Count 2
All 4 funding rounds of Matomy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $30.28M | Post-IPO | – | – | – |
| Oct 2014 | $65M | Post-IPO | – | – | |
| Jul 2010 | $1M | Angel Round | – | – | – |
| Jul 2010 | $17M | Series C | – | – |
2 investors in total: 2 institutional.
Investors in Matomy
Matomy has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Publicis Groupe and Viola Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are funded by Viola Growth venture capital firm. | https://www.viola-group.com/fund/violagrowth | Herzliya, Israel | ||
Advertising, PR, branding, and strategy services are provided. | 1926 | publicisgroupe.com | Paris, France |
Investor details for Matomy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Matomy
21 people are tracked at Matomy (6 in leadership, 5 in board & advisors, 10 in team).
| Name | Role | Group |
|---|---|---|
Kfir Moyal | Co-Founder | Leadership |
Sheya Hertz | VP HR | Leadership |
Guy Levy | Director of Strategic Partnerships | Leadership |
Assaf Ben-Asher | Co-Founder | Leadership |
Tom Rubens | Head of Compliance | Leadership |
Ofer Druker | CEO & Co-Founder | Leadership |
Rishad Tobaccowala | Non-executive Deputy Chairman | Board & advisors |
Sami Totah | Non-executive Chairman | Board & advisors |
Amir Efrati | Board Member | Board & advisors |
Nir Tarlovsky | Board Member | Board & advisors |
Harel Locker | External Director | Board & advisors |
Uri Bilotinsky | QA Lead | Team |
Aaron Lak | Demand Partnerships Manager | Team |
Jesse Lower | Publisher | Team |
Aleksandar Basic | Affiliate | Team |
Bayu Joko Satriya | Publisher | Team |
Trong Vu Nguyen | Publisher | Team |
Jenny Wang | Publisher | Team |
Karl Coyault | Affiliate Marketer | Team |
Victor Ceseña | Growth Hacker | Team |
1 more people are available in the full profile.
Complete people profiles for Matomy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Matomy
Matomy has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Adotomi, Adperio and Avenlo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Modular video advertising features are provided via a private marketplace. | optimatic.com | New York, United States | 2011 | Nov 2015 | $25M | |
A data management platform is utilized for advertiser audience targeting. | avenlo.com | Toronto, Canada | 2013 | Apr 2015 | •••• | |
Mobile RTB ad exchange is facilitated for publishers and advertisers. | mobfox.com | Vienna, Austria | 2010 | Oct 2014 | $17.6M | |
Domain parking services are provided for unused domains. | teaminternet.com | Munich, Germany | 2010 | Jun 2014 | •••• | |
Marketing performance management solutions are provided via patented technology. | adotomi.com | Tel Aviv Yafo, Israel | 2007 | Oct 2013 | •••• | |
Online marketing, research, advertising, and lead generation services are provided. | mediawhiz.com | New York, United States | 2001 | Jan 2013 | •••• | |
Scripted television drama and comedy series are produced. | adperio.com | Denver, United States | 1994 | Jul 2011 | $30M |
Complete acquisition details for Matomy
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Matomy
11 dated milestones of Matomy across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Matomy is founded.
- Funding First funding round of $17.0M.
- Acquisition Acquires Adperio.
- Acquisition Acquires MediaWhiz.
- Acquisition Acquires Adotomi.
- Acquisition Acquires Team Internet.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires MobFox.
- Acquisition Acquires Avenlo.
- Acquisition Acquires Optimatic.
- Funding Latest funding round, Post-IPO, of $30.3M.
Web traffic of Matomy
Websites that share an audience with Matomy (matomy.com).
Websites whose visitors overlap most with Matomy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| massiveimpact.com | 88% | View details | |||
| insightera.com | 86% | View details | |||
| harrenmedia.com | 74% | View details | |||
| indexexchange.com | 58% | 95.1K | #293,155 | View details | |
| superrewards.com | 27% | View details |
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Related news about Matomy
Complete news archive for Matomy
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Frequently Asked Questions about Matomy
Matomy was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Matomy is headquartered in Tel Aviv, Israel.
Matomy is a funded company, having raised a total of $18M across 4 funding rounds to date. The company's 1st funding round was a Series C of $17M, raised on Jul 2010.
Matomy Media Group was established in 2007 in Tel Aviv, Israel, within the digital marketing sector. Campaign management and optimization services are delivered across channels such as affiliate marketing, display, mobile, email, virtual currency, search, social, and video. Measurement tools are utilized to monitor conversion funnel stages. Operations are supported by offices in Israel, Spain, Germany, Mexico, San Francisco, Fort Lauderdale, and New York City.
Matomy has 2 investors. Key investors include Publicis Groupe, and Viola Growth.