About Matomy
Matomy is a company based in Tel Aviv (Israel) founded in 2007 by Kfir Moyal.. Matomy has raised $18 million across 4 funding rounds from investors including Publicis Groupe and Viola Growth. Matomy has completed 7 acquisitions, including Adotomi, Adperio and Avenlo. Matomy operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Viant, among others.
- Headquarter Tel Aviv, Israel
- Founders Kfir Moyal
- Stage Public
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18 M (USD)
in 4 rounds
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Latest Funding Round
$30.28 M (USD), Post-IPO
Jan 30, 2018
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Investors
Publicis Groupe
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Adotomi
& 6 more
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Funding Insights of Matomy
Matomy has successfully raised a total of $18M across 4 strategic funding rounds. The most recent funding activity was a Post-IPO round of $30.28 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Post-IPO — $30.3M
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First Round
First Round
(12 Jul 2010)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2018 | Amount | Post-IPO - Matomy | Valuation |
investors |
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| Oct, 2014 | Amount | Post-IPO - Matomy | Valuation |
investors |
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| Jul, 2010 | Amount | Angel Round - Matomy | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Matomy
Matomy has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Publicis Groupe and Viola Growth. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Tech startups are funded by Viola Growth venture capital firm.
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Founded Year | Domain | Location | |
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Advertising, PR, branding, and strategy services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Matomy
Matomy has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Adotomi, Adperio and Avenlo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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A data management platform is utilized for advertiser audience targeting.
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2013 | ||||
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Modular video advertising features are provided via a private marketplace.
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2011 | ||||
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Mobile RTB ad exchange is facilitated for publishers and advertisers.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Matomy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Matomy Comparisons
Competitors of Matomy
Matomy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Viant, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Programmatic advertising technology platform is provided for online trading.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Omnichannel demand side platform is provided for campaign optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Matomy
Frequently Asked Questions about Matomy
When was Matomy founded?
Matomy was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Where is Matomy located?
Matomy is headquartered in Tel Aviv, Israel.
Is Matomy a funded company?
Matomy is a funded company, having raised a total of $18M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $1M, raised on Jul 12, 2010.
What does Matomy do?
Matomy Media Group was established in 2007 in Tel Aviv, Israel, within the digital marketing sector. Campaign management and optimization services are delivered across channels such as affiliate marketing, display, mobile, email, virtual currency, search, social, and video. Measurement tools are utilized to monitor conversion funnel stages. Operations are supported by offices in Israel, Spain, Germany, Mexico, San Francisco, Fort Lauderdale, and New York City.
Who are the top competitors of Matomy?
Matomy's top competitors include The Trade Desk, Beeswax and Viant.
How many acquisitions has Matomy made?
Who are Matomy's investors?
Matomy has 2 investors. Key investors include Publicis Groupe, and Viola Growth.
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