About Optimatic
Optimatic is a Media & Entertainment company based in New York (United States) founded in 2011, and was acquired by Matomy in November 2015. Modular video advertising features are provided via a private marketplace. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its competitors include Rembrand, Altitude Digital and Adaptive Media; 2 of its 3 listed competitors have raised funding.
Company details
Optimatic was founded in 2011 in New York, United States, focusing on the digital advertising sector. A proprietary platform is utilized to deliver modular features and flexibility for video campaigns. Access to video inventory is facilitated through a private marketplace, where publishers are pre-screened and managed with third-party verification tools. Transparency in campaign performance is maintained via real-time reporting systems. Acquisition by Matomy occurred on November 16, 2015.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website optimatic.com
- Social LinkedIn X Facebook
- Acquired by Matomy (Nov 2015)
Investors in Optimatic
Optimatic has secured backing from 1 investor. Prominent investors backing the company include Matomy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Performance marketing solutions are provided for publishers and advertisers. | 2007 | matomy.com | Tel Aviv, Israel |
Investor details for Optimatic
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Optimatic
2 dated milestones of Optimatic across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Optimatic is founded.
- Exit Acquired by Matomy.
Competitors of Optimatic
Optimatic has 3 listed competitors in our database, 2 of them funded. They include Rembrand, Altitude Digital and Adaptive Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rembrand.com | 2022 | Palo Alto, United States | $31M | Provider of in-content product insertion-based content marketing software solutions for brands | ||
| altitudedigital.com | 2009 | Denver, United States | $54.2M | Independent video supply-side platform for media monetization is operated. | ||
| adaptivem.com | 2012 | Mission Viejo, United States | 30 | SSP for Publishers |
Detailed competitors of Optimatic
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- Full competitor set
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Web traffic of Optimatic
Websites that share an audience with Optimatic (optimatic.com).
Websites whose visitors overlap most with Optimatic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ls.localsaver.com | ls.localsaver.com | 100% | – | ||
| linktrust.com | 100% | 38.2K | #493,867 | View details | |
media6degrees.com | media6degrees.com | 99% | – | ||
| brightroll.com | 99% | View details | |||
| adcolony.com | 99% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Optimatic
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Optimatic (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Optimatic
Optimatic was founded in 2011.
Optimatic is headquartered in New York, United States. It is registered at New York, New York, United States.
Optimatic was founded in 2011 in New York, United States, focusing on the digital advertising sector. A proprietary platform is utilized to deliver modular features and flexibility for video campaigns. Access to video inventory is facilitated through a private marketplace, where publishers are pre-screened and managed with third-party verification tools. Transparency in campaign performance is maintained via real-time reporting systems. Acquisition by Matomy occurred on November 16, 2015.
Optimatic's top competitors include Rembrand, Adaptive Media and Altitude Digital.
Optimatic has 1 investor. Key investors include Matomy.
Yes. Optimatic was acquired by Matomy in November 2015.