About BrightRoll
BrightRoll is a company based in San Francisco (United States) founded in 2006 was acquired by Yahoo in November 2014. BrightRoll has raised $50.24 million across 7 funding rounds from investors including Yahoo, Comerica and Stratim Capital. The company has 1 employees. BrightRoll offers products and services including Yahoo Ads, Yahoo Search, Yahoo DSP, and Yahoo Finance. BrightRoll operates in a competitive market with competitors including Rubicon Project, OpenX, 33Across, DoubleClick By Google and NYiax, among others.
- Headquarter San Francisco, United States
- Employees 1
- SectorsMedia & Entertainment
- Website brightroll.com
- Social LinkedIn X Facebook
- Acquired by Yahoo (Nov 2014)
- Legal Name Brightroll, Inc.
Products & Services of BrightRoll
BrightRoll offers a comprehensive portfolio of products and services, including Yahoo Ads, Yahoo Search, Yahoo DSP, and Yahoo Finance.
Tool for creating and managing digital advertising campaigns.
Service for web-based information retrieval and browsing.
Platform for customizing ad campaigns with first-party data.
Resource for stock updates, news, and investment insights.
Funding Insights of BrightRoll
BrightRoll has successfully raised a total of $50.24M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50.24M
- Total Rounds 7
- First Round $1M
(Nov 2006)
- Investors Count 15
All 7 funding rounds of BrightRoll with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | – | Series C | – | Stratim Capital | – |
| May 2014 | $1.24M | Series C | – | – | – |
| Nov 2011 | $30M | Series C | – | Trident Capital | |
| Feb 2010 | $10M | Series C | – | Scale Venture Partners | |
| Feb 2009 | $3M | Series B | – | – | – |
| Oct 2007 | $5M | Series B | – | Adams Street Partners, KPG Ventures | |
| Nov 2006 | $1M | Series A | – | True Ventures |
16 investors in total: 8 institutional and 8 angel.
Investors in BrightRoll
BrightRoll has secured backing from 16 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Yahoo, Comerica and Stratim Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage-agnostic investments in US ventures are made by Trident Capital. | – | tridentcap.com | Palo Alto, United States | |
Early-stage venture capital investments are focused on US companies. | – | scalevp.com | Foster City, United States | |
Private markets investment management with strategies in equity, credit, and secondary investments. | – | adamsstreetpartners.com | - | |
Venture capital firm supporting AI founders through investments and community. | – | trueventures.com | - | |
Investments in US tech companies are made by KPG Ventures. | – | kpgventures.com | Lafayette, United States | |
Offers liquidity solutions for private investments to shareholders and founders. | 2004 | stratimcapital.com | San Francisco, United States | |
Commercial banking services are provided to businesses and individuals. | 1849 | comerica.com | Dallas, United States | |
News, insights, and services are delivered via an online platform. | 1994 | yahoo.com | New York, United States | |
JC Jon Callaghan | Founder of True Ventures, active angel investor in tech startups | – | unknown_956d4b6e3a2d4df2b | - |
JC Jeff Clavier | Founder of Uncork Capital, angel investor, focused on early-stage tech startups. | – | unknown_dd0c4914d3f64c82b | - |
Investor details for BrightRoll
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BrightRoll
3 people are tracked at BrightRoll (1 in leadership, 2 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Shannon M Rapp | VP Of Finance, HR | Leadership |
Bill Wierenga | Product Support Manager | Team |
Ankit J. | Software Engineer | Team |
Complete people profiles for BrightRoll
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BrightRoll
4 dated milestones of BrightRoll across 8 years, from founding to its latest funding, stage changes and deals.
- Founded BrightRoll is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series C,.
- Exit Acquired by Yahoo.
Competitors of BrightRoll
BrightRoll operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rubicon Project, OpenX, 33Across, DoubleClick By Google and NYiax, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rubiconproject.com | 2007 | Los Angeles, United States | $46M | 665 | Provides a platform for buying and selling ad inventory | |
| openx.com | 2007 | Pasadena, United States | $85M | 336 | Programmatic ad exchange connects publishers with advertisers via RTB platform. | |
| 33across.com | 2007 | New York, United States | $25.65M | – | Publisher monetization and revenue platform | |
| doubleclick.com | 1996 | New York, United States | – | 19 | Premium ad exchange and ad server | |
| nyiax.com | 2016 | New York, United States | $24.26M | – | Ad exchange software is provided for media buying and reconciliation. | |
| geniee.co.jp | 2010 | Shinjuku, Japan | $1.98M | – | SSP and ad exchange services for targeted advertising are provided. | |
| xandr.com | 2018 | New York, United States | – | 996 | Platform offering TV ad exchange software | |
| kubient.com | 2016 | New York, United States | $3.03M | 6 | An AI-based platform for ad analytics is developed by Kubient. | |
| indexexchange.com | 2015 | New York, United States | – | 594 | Index Exchange is recognized as a global supply-side platform focused on ad technology. | |
| addy.co | 2010 | New York, United States | $300,000 | 231 | Provider of self service ad marketplace |
Detailed competitors of BrightRoll
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BrightRoll
Websites that share an audience with BrightRoll (brightroll.com).
Websites whose visitors overlap most with BrightRoll. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| scanscout.com | 100% | – | – | View details | |
yumenetworks.com | yumenetworks.com | 89% | – | – | – |
| adknowledge.com | 82% | – | – | View details | |
| adengage.com | 82% | – | – | View details | |
| adotube.com | 78% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for BrightRoll
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Brightroll
Complete news archive for BrightRoll
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to BrightRoll
10 companies that operate in the same segment as BrightRoll (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about BrightRoll
BrightRoll was founded in 2006.
BrightRoll is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
BrightRoll is a funded company, having raised a total of $50.24M across 7 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Nov 2006.
BrightRoll has 1 employees.
Founded in 2006 and based in San Francisco, United States, BrightRoll operates in the digital video advertising sector. Video ad campaigns are delivered, managed, and measured across web, mobile, and connected TV environments through a real-time marketplace. Programmatic video services are provided to buyers including brands, agencies, and demand-side platforms. Reach extends to over 200 million unique monthly viewers globally, with 152 million in the US.
BrightRoll's top competitors include Rubicon Project, OpenX and 33Across.
BrightRoll offers Yahoo Ads, Yahoo Search, Yahoo DSP, and Yahoo Finance.
BrightRoll has 16 investors. Key investors include Yahoo, Comerica, Stratim Capital, Trident Capital, and Scale Venture Partners.
BrightRoll operates through Brightroll, Inc..
Yes. BrightRoll was acquired by Yahoo in November 2014.