About ScanScout
ScanScout is a company based in Boston (United States) founded in 2005 by Waikit Lau was acquired by Tremor Video in November 2010. ScanScout has raised $17.52 million across 3 funding rounds from investors including Tremor Video, EDBI and General Catalyst. ScanScout operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
- Headquarter Boston, United States
- Founders Waikit Lau
- SectorsMedia & Entertainment
- Website scanscout.com
- Social LinkedIn X
- Acquired by Tremor Video (Nov 2010)
- Legal Name Scanscout, Inc.
- Total Equity Funding$17.52M (USD)
in 3 rounds
- Latest Funding Round$8.52M (USD), Series A
Oct 2009
- InvestorsTremor Video
& 5 more
- Acquired byTremor Video
(Nov 2010)
Funding Insights of ScanScout
ScanScout has successfully raised a total of $17.52M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.52 million completed in October 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.52M
- Total Rounds 3
- Last Round Series A — $8.52M
- First Round $2M
(Apr 2007)
- Investors Count 5
All 3 funding rounds of ScanScout with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2009 | $8.52M | Series A | – | EDBI, General Catalyst | – |
| May 2007 | $7M | Series A | – | General Catalyst | |
| Apr 2007 | $2M | Angel Round | – | – |
6 investors in total: 5 institutional and 1 angel.
Investors in ScanScout
ScanScout has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Tremor Video, EDBI and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government-backed investments are directed toward healthcare, fintech, and various sectors. | – | edbi.com | Singapore, Singapore | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
US focused seed and early-stage VC firm | – | firstround.com | San Francisco, United States | |
Early to mid-stage ventures are funded by the firm. | – | timewarner.com/company/time-warner-investments | New York, United States | |
RC Ron Conway | - | – | unknown_b818143bac434a6b9 | - |
Video ad campaigns are delivered across screens using audience data. | 2005 | tremorvideo.com | New York, United States |
Investor details for ScanScout
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ScanScout
1 people are tracked at ScanScout (1 in leadership).
| Name | Role | Group |
|---|---|---|
Waikit Lau | Co-Founder | Leadership |
Complete people profiles for ScanScout
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ScanScout
4 dated milestones of ScanScout across 5 years, from founding to its latest funding, stage changes and deals.
- Founded ScanScout is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series A, of $8.5M.
- Exit Acquired by Tremor Video.
Competitors of ScanScout
ScanScout operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| svgmedia.in | 2006 | Gurugram, India | $3.17M | 987 | Digital media network | |
| supersonic.com | 2009 | Tel Aviv, Israel | $23.2M | – | Game publishing solutions are provided by Supersonic for developers. | |
| ex.co | 2012 | New York, United States | $69.2M | – | Content management platform | |
| openweb.com | 2012 | New York, United States | $408M | – | Cross-device ad network is provided for conversation-based advertising. | |
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| districtm.net | 2013 | Montreal, Canada | $39M | – | Ad network software is offered for multi-platform ad delivery. | |
| adways.net | 2001 | Shinjuku, Japan | – | – | Digital advertising and technology solutions are provided by Adways. |
Detailed competitors of ScanScout
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ScanScout
Websites that share an audience with ScanScout (scanscout.com).
Websites whose visitors overlap most with ScanScout. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
yumenetworks.com | yumenetworks.com | 100% | – | – | – |
| brightroll.com | 94% | – | – | View details | |
| jivox.com | 54% | 35.8K | #497,334 | View details | |
| undertone.com | 49% | 60.3K | #336,574 | View details | |
| yume.com | 48% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for ScanScout
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Scanscout
Complete news archive for ScanScout
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ScanScout
10 companies that operate in the same segment as ScanScout (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about ScanScout
ScanScout was founded in 2005 and raised its 1st funding round 2 years after it was founded.
ScanScout is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
ScanScout is a funded company, having raised a total of $17.52M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $2M, raised on Apr 2007.
ScanScout was founded in 2005 in Boston, United States, as an online video advertising network. In-stream ads were delivered within videos via partnerships with major advertisers and publishers. Opportunities for video advertising were maximized across a network of over 600 premium publishers, including RealNetworks, Fox News, and Broadway.tv. In July 2009, it was ranked by comScore as the largest such network. The company was acquired by Tremor Video in 2010.
ScanScout's top competitors include Taboola, Supersonic and EX.CO.
ScanScout has 6 investors. Key investors include Tremor Video, EDBI, General Catalyst, First Round Capital, and Time Warner Investments.
ScanScout operates through Scanscout, Inc..
Yes. ScanScout was acquired by Tremor Video in November 2010.