About 33Across
33Across is a Media & Entertainment company based in New York (United States) founded in 2007. Publisher monetization and revenue platform. 33Across has raised $25.65 million across 5 funding rounds from investors including Pelion Venture Partners, Flybridge Capital Partners and First Round Capital. 33Across has completed 1 acquisition, including Tynt. Its chief executive, as recorded, is Eric Wheeler. Its website 33across.com draws about 65 thousand monthly visits. Its focus areas include Enterprise Applications, AdTech, Ad Exchange and Cross-Device. Its competitors include Rubicon Project, OpenX and DoubleClick By Google; 2 of its 3 listed competitors have raised funding.
Company details
33Across is a publisher monetization and revenue optimization platform. For publishers, provides solutions namely SiteCTRL to gain real-time consumer insights and RevCTRL for better targeted advertisements and thereby generating more revenue. For advertisers, provides a platform called Real Platform for quality programmatic advertising across devices. Under the hood of Real Platform, provides a suite of solutions for quality outstream and interstitial video placements, viewable and fraud-free inventory. Partners with big DSPs, Trading Desks, Networks and Agencies.
- Headquarters New York, United States
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website 33across.com
- Social LinkedIn X Facebook
- Total Equity Funding$25.65M (USD)
in 5 rounds
- Latest Funding Round$13.1M (USD), Series C
Jul 2012
- InvestorsPelion Venture Partners
& 10 more
- Investments & Acquisitions
Funding Insights of 33Across
33Across has successfully raised a total of $25.65M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $13.1 million completed in July 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.65M
- Total Rounds 5
- Last Round Series C — $13.1M
- First Round $1.52M
(Feb 2009)
- Investors Count 11
All 5 funding rounds of 33Across with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2012 | $13.1M | Series C | – | Pelion Venture Partners | |
| Jan 2011 | $9M | Series B | – | Flybridge Capital Partners | |
| Apr 2010 | $1.28M | Series A | – | QED Investors, First Round Capital | – |
| Mar 2009 | $750,000 | Seed | – | – | |
| Feb 2009 | $1.52M | Seed | – | – | – |
11 investors in total: 11 institutional.
Investors in 33Across
33Across has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include Pelion Venture Partners, Flybridge Capital Partners and First Round Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused early-stage VC firm | pelionvp.com | Salt Lake City, United States | ||
Early-stage tech startups are funded by Flybridge Capital Partners. | flybridge.com | New York, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
Early & later stage venture capital firm investing in the US | panoramacapital.com | Campbell, United States | ||
Venture capital fund investing in early-stage start-ups | qedinvestors.com | Alexandria, United States | ||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
Early stage investment fund is managed for innovative ventures. | 2008 | rose.vc | New York City, United States |
Investor details for 33Across
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of 33Across
14 people are tracked at 33Across (8 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Eric Wheeler | CEO | Leadership |
Andrew Monaghan | Senior Director, Glossary Demand | Leadership |
Paul Bell | President | Leadership |
Melissa Diaz | VP of Finance | Leadership |
Yuri Burka | Global EVP / Managing Director, EMEA | Leadership |
Amey Bordikar | Senior Vice President Of Engineering | Leadership |
Lisa Mollura | Chief Marketing Officer | Leadership |
Shyam Kuttikkad | CTO | Leadership |
Mark Amos | Manager, IT and Infrastructure | Team |
Kimmy Li | Financial Analyst | Team |
Aparna Hegde | Senior Software Engineer | Team |
Leo Michael | Software Engineering | Team |
Yosimir Acosta | Senior System Engineer | Team |
Joshua Poritz | Principal Software Engineer | Team |
Complete people profiles for 33Across
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Investments & Acquisitions by 33Across
33Across has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tynt.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A platform for traffic growth and monetization is provided. | tynt.com | Salt Lake, United States | 2007 | Jan 2012 | •••• |
Complete acquisition details for 33Across
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Timeline of 33Across
4 dated milestones of 33Across across 5 years, from founding to its latest funding, stage changes and deals.
- Founded 33Across is founded.
- Funding First funding round of $1.5M.
- Acquisition Acquires Tynt.
- Funding Latest funding round, Series C, of $13.1M.
Competitors of 33Across
33Across has 3 listed competitors in our database, 2 of them funded. They include Rubicon Project, OpenX and DoubleClick By Google.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rubiconproject.com | 2007 | Los Angeles, United States | $46M | 665 | Provides a platform for buying and selling ad inventory | |
| openx.com | 2007 | Pasadena, United States | $85M | 336 | Programmatic ad exchange connects publishers with advertisers via RTB platform. | |
| doubleclick.com | 1996 | New York, United States | 19 | Premium ad exchange and ad server |
Detailed competitors of 33Across
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of 33Across
The website of 33Across (33across.com) receives about 64.8K visits a month and ranks #358,740 among all websites worldwide, #10,555 in Online Marketing.
- Monthly visits64.8K
▼ 41.8% vs previous month
- Unique visitors62.3K
per month
- Global rank#358,740
among all websites
- Category rank#10,555
Business and Consumer Services · Online Marketing
- Bounce rate62%
- Pages per visit1.9
- Average visit13 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with 33Across. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
media6degrees.com | media6degrees.com | 100% | – | ||
| tynt.com | 91% | 160.1K | #127,660 | View details | |
theonlineadvertisingguide.com | theonlineadvertisingguide.com | 91% | #1,400,676 | – | |
| smaato.com | 88% | 26.1K | #886,209 | View details | |
| hubspot.com | 88% | 38.1M | #812 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for 33Across
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as 33Across (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about 33Across
33Across was founded in 2007 and raised its 1st funding round 2 years after it was founded.
33Across is headquartered in New York, United States. It is registered at New York, New York, United States.
Eric Wheeler is the CEO of 33Across, as recorded in our data.
33Across is a funded company, having raised a total of $25.65M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.52M, raised on Feb 2009.
33Across is a publisher monetization and revenue optimization platform. For publishers, provides solutions namely SiteCTRL to gain real-time consumer insights and RevCTRL for better targeted advertisements and thereby generating more revenue. For advertisers, provides a platform called Real Platform for quality programmatic advertising across devices. Under the hood of Real Platform, provides a suite of solutions for quality outstream and interstitial video placements, viewable and fraud-free inventory. Partners with big DSPs, Trading Desks, Networks and Agencies.
33Across's top competitors include Rubicon Project, OpenX and DoubleClick By Google.
33Across has made 1 acquisition, including Tynt.
33Across has 11 investors. Key investors include Pelion Venture Partners, Flybridge Capital Partners, First Round Capital, Inovia Capital, and Panorama Capital.