About DoubleClick By Google
DoubleClick By Google is a Media & Entertainment company based in New York (United States) founded in 1996, and was acquired by Google in April 2007. Premium ad exchange and ad server. The company has 19 employees. DoubleClick By Google has completed 6 acquisitions, including Falkag, Flashbase and MessageMedia. Its focus areas include Enterprise Applications, AdTech, Ad Exchange and Cross-Device. Its legal entity is ADS NEXT, LLC. Its competitors include Rubicon Project, OpenX and 33Across; 3 of its 3 listed competitors have raised funding.
Company details
DoubleClick enables advertisers to manage, traffic, serve and review the campaigns across online display, rich media, in-stream video and search channels; manage workflow and run reports on the search campaigns from Google, Bing, and Yahoo! in one interface. It also offers rich media campaign management, DSP and campaign attribution using google analytics. It enables publishers to monetize their content through ad-serving technology, yield management and sell across screens and devices. The customers are Time Warners (TWX) Sports Illustrated, Friendster, and Viacoms (VIA.B) MTV Networks among others. In 2007 Google acquired Doubleclick for 3.1 billion in cash.
- Headquarters New York, United States
- Employees 19
- Stage Acquired
- SectorsMedia & Entertainment
- Website doubleclick.com
- Acquired by Google (Apr 2007)
- Legal Name Ads Next, Llc
Investors in DoubleClick By Google
DoubleClick By Google has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Google and Hellman & Friedman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on acquisitions | hf.com | San Francisco, United States | ||
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for DoubleClick By Google
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Investments & Acquisitions by DoubleClick By Google
DoubleClick By Google has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Falkag, Flashbase and MessageMedia.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Limited information is available on Flashbase's core activities. | flashbase.com | New York, United States | 1996 | May 2019 | •••• | |
Limited information available | tangozebra.com | London, United Kingdom | 1999 | Mar 2007 | $19.82M | |
Limited information available | klipmart.com | New York, United States | 1999 | Jun 2006 | •••• | |
Limited information available | falkag.com | 2000 | Mar 2006 | •••• | ||
Global marketing and advertising agency | performics.com | Chicago, United States | 1998 | May 2004 | $58M | |
Mobile messaging services are provided for business communications. | messagemedia.com | Melbourne, Australia | 2000 | Jan 2002 | $12.51M |
Complete acquisition details for DoubleClick By Google
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Timeline of DoubleClick By Google
10 dated milestones of DoubleClick By Google across 23 years, from founding to its latest funding, stage changes and deals.
- Founded DoubleClick By Google is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires MessageMedia.
- Acquisition Acquires Performics.
- Exit Acquired by Hellman & Friedman.
- Acquisition Acquires Falkag.
- Acquisition Acquires klipmart.com.
- Acquisition Acquires Tangozebra.
- Exit Acquired by Google.
- Acquisition Acquires Flashbase.
Competitors of DoubleClick By Google
DoubleClick By Google has 3 listed competitors in our database, 3 of them funded. They include Rubicon Project, OpenX and 33Across.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rubiconproject.com | 2007 | Los Angeles, United States | $46M | 665 | Provides a platform for buying and selling ad inventory | |
| openx.com | 2007 | Pasadena, United States | $85M | 336 | Programmatic ad exchange connects publishers with advertisers via RTB platform. | |
| 33across.com | 2007 | New York, United States | $25.65M | Publisher monetization and revenue platform |
Detailed competitors of DoubleClick By Google
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Web traffic of DoubleClick By Google
Websites that share an audience with DoubleClick By Google (doubleclick.com).
Websites whose visitors overlap most with DoubleClick By Google. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| atlassolutions.com | 100% | View details | |||
valueclickmedia.com | valueclickmedia.com | 94% | – | ||
| advertising.com | 94% | 7.3K | View details | ||
| google.com | 92% | 85.8B | #1 | View details | |
| burstmedia.com | 91% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for DoubleClick By Google
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as DoubleClick By Google (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Doubleclick By Google
Complete news archive for DoubleClick By Google
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Frequently Asked Questions about DoubleClick By Google
DoubleClick By Google was founded in 1996.
DoubleClick By Google is headquartered in New York, United States. It is registered at New York, New York, United States.
DoubleClick By Google has 19 employees.
DoubleClick enables advertisers to manage, traffic, serve and review the campaigns across online display, rich media, in-stream video and search channels; manage workflow and run reports on the search campaigns from Google, Bing, and Yahoo! in one interface. It also offers rich media campaign management, DSP and campaign attribution using google analytics. It enables publishers to monetize their content through ad-serving technology, yield management and sell across screens and devices. The customers are Time Warners (TWX) Sports Illustrated, Friendster, and Viacoms (VIA.B) MTV Networks among others. In 2007 Google acquired Doubleclick for 3.1 billion in cash.
DoubleClick By Google's top competitors include Rubicon Project, OpenX and 33Across.
DoubleClick By Google has made 6 acquisitions, including Falkag, Flashbase, and MessageMedia.
DoubleClick By Google has 2 investors. Key investors include Google, and Hellman & Friedman.
DoubleClick By Google operates through Ads Next, Llc.
Yes. DoubleClick By Google was acquired by Google in April 2007.