About Advertising
Advertising is a company based in Baltimore (United States) founded in 1998 was acquired by AOL in June 2004. Advertising has completed 4 acquisitions, including Buysight, Dayrates and Public Good. Advertising offers products and services including Engagement Platform, Search Solutions, Demand-Side Platform (DSP), and Supply-Side Platform (SSP). Advertising operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
- Headquarter Baltimore, United States
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Sectors
Media & Entertainment
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Products & Services of Advertising
Advertising offers a comprehensive portfolio of products and services, including Engagement Platform, Search Solutions, Demand-Side Platform (DSP), and Supply-Side Platform (SSP).
Tool for retaining users with personalized content and search.
Branded search for enhancing user monetization and engagement.
Platform for real-time ad buying and audience targeting.
System to optimize and monetize ad placements effectively.
People of Advertising
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Leadership Team
249 people
Software Development Team
188 people
Sales and Marketing
130 people
Senior Team
49 people
Data Analysis and Operations Team
48 people
Product Management Team
45 people
Operations Team
44 people
Finance and Accounting
28 people
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Funding Insights of Advertising
Investors in Advertising
Advertising has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include AOL and Blue Chip Venture.
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Late-stage investments in US tech companies are targeted.
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Online news, entertainment, and financial content is delivered.
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Investor details for Advertising
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Investments & Acquisitions by Advertising
Advertising has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Buysight, Dayrates and Public Good.
Investment portfolio details for Advertising
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
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Online fundraising platform is operated for public benefit organizations.
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Real-time behavioral re-targeting is used to drive retail sales.
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Offers ad management, high-impact units, and premium rates for online publishers globally.
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Complete acquisition details for Advertising
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Advertising
Detailed financials for Advertising
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Advertising Comparisons
Peer comparison for Advertising
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Advertising
Advertising operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
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Ad network platform is utilized for content recommendations and monetization.
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Digital media network
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Game publishing solutions are provided by Supersonic for developers.
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Content management platform
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Cross-device ad network is provided for conversation-based advertising.
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Privacy-first omni-channel advertising platform is provided for customer targeting.
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Detailed competitors of Advertising
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Advertising
Complete news archive for Advertising
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Advertising
Advertising was founded in 1998 and raised its 1st funding round 1 year after it was founded.
Advertising is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Ron Grant is the current CEO of Advertising.
The company was founded in 1998 in Baltimore, United States, within the digital advertising sector. Affiliate programs are operated for advertisers seeking commissions through independent websites and email marketing firms. AdLearn technology is utilized for bid management and ad optimization, relying on cookie-level data for targeted placements. A proprietary DSP is also offered to advertisers. Acquisition by AOL occurred in 2004 for 435 million.
Advertising's top competitors include Taboola, Supersonic and EX.CO.
Advertising offers Engagement Platform, Search Solutions, Demand-Side Platform (DSP), and Supply-Side Platform (SSP).
Advertising has made 4 acquisitions, including Buysight, Dayrates, and Public Good.
Advertising has 2 investors. Key investors include AOL, and Blue Chip Venture.