About Advertising
Advertising is a company based in Baltimore (United States) founded in 1998 was acquired by AOL in June 2004. Advertising has completed 4 acquisitions, including Buysight, Dayrates and Public Good. Advertising offers products and services including Engagement Platform, Search Solutions, Demand-Side Platform (DSP), and Supply-Side Platform (SSP). Advertising operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
- Headquarter Baltimore, United States
- SectorsMedia & Entertainment
- Website advertising.com
- Social LinkedIn X
- Acquired by AOL (Jun 2004)
Products & Services of Advertising
Advertising offers a comprehensive portfolio of products and services, including Engagement Platform, Search Solutions, Demand-Side Platform (DSP), and Supply-Side Platform (SSP).
Tool for retaining users with personalized content and search.
Branded search for enhancing user monetization and engagement.
Platform for real-time ad buying and audience targeting.
System to optimize and monetize ad placements effectively.
Funding Insights of Advertising
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Advertising with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 1999 | – | Unspecified | – | – |
2 investors in total: 2 institutional.
Investors in Advertising
Advertising has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include AOL and Blue Chip Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Late-stage investments in US tech companies are targeted. | – | bcvc.com | Cincinnati, United States | |
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States |
Investor details for Advertising
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Advertising
985 people are tracked at Advertising (483 in leadership, 10 in board & advisors, 492 in team).
| Name | Role | Group |
|---|---|---|
Ron Grant | CEO | Leadership |
Aaron Silverberg | Associate Director, Brand Strategy | Leadership |
Mike Sarcone | Vice President - Verizon Value Brands | Leadership |
Jay Lockhart | Associate Director - Sales Operations & Enablement | Leadership |
Ronita Mathias | Senior Vice President - Corporate Finance | Leadership |
Eleanor Walsh | Associate Director | Leadership |
Denise Houlihan | Associate Director- Business Sales | Leadership |
Daniel H. Schulman | CEO | Leadership |
Brandy Bora | Senior Director | Leadership |
Emily Lord | Associate Director, Digital Marketing | Leadership |
Lizzie Haberman | Production Director, Creative Marketing Group | Leadership |
Ryan Wilson | Head Of Cyber Defense Content Creation And Security Automation | Leadership |
Diane Ivinskas | Associate Director Integrated Marketing » Effective Internal Communication & GTM Strategy | Leadership |
Rachna Lamba | Senior Director | Leadership |
Guillermo S. | Director Of System Performance | Leadership |
Lindsay Trail | Senior Director, Business Transformation | Leadership |
Francine Pass | Sr. Director Consumer Sales | Leadership |
Phillip French | VP - Network Engineering | Leadership |
Larry Williams Jr. | Senior Director Technical Product Management | Leadership |
Pedro Correa | President | Leadership |
965 more people are available in the full profile.
Complete people profiles for Advertising
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Advertising
Advertising has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Buysight, Dayrates and Public Good.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Offers ad management, high-impact units, and premium rates for online publishers globally. | underdogmedia.com | Santa Barbara, United States | 2007 | Sep 2025 | •••• | |
Online fundraising platform is operated for public benefit organizations. | publicgood.com | Chicago, United States | 2013 | Jul 2025 | •••• | |
Real-time behavioral re-targeting is used to drive retail sales. | buysight.com | Palo Alto, United States | 2008 | Dec 2012 | •••• | |
Advertising services are provided to clients by Dayrates. | dayrates.com | Oslo, Norway | 2000 | Mar 2002 | •••• |
Complete acquisition details for Advertising
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Advertising
7 dated milestones of Advertising across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Advertising is founded.
- Funding First funding round.
- Acquisition Acquires Dayrates.
- Exit Acquired by AOL.
- Acquisition Acquires Buysight.
- Acquisition Acquires Public Good.
- Acquisition Acquires Underdog Media.
Competitors of Advertising
Advertising operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| svgmedia.in | 2006 | Gurugram, India | $3.17M | 987 | Digital media network | |
| supersonic.com | 2009 | Tel Aviv, Israel | $23.2M | – | Game publishing solutions are provided by Supersonic for developers. | |
| ex.co | 2012 | New York, United States | $69.2M | – | Content management platform | |
| openweb.com | 2012 | New York, United States | $408M | – | Cross-device ad network is provided for conversation-based advertising. | |
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| districtm.net | 2013 | Montreal, Canada | $39M | – | Ad network software is offered for multi-platform ad delivery. | |
| adways.net | 2001 | Shinjuku, Japan | – | – | Digital advertising and technology solutions are provided by Adways. |
Detailed competitors of Advertising
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Advertising
The website of Advertising (advertising.com) receives about 7.3K visits a month.
- Monthly visits7.3K
▲ 19.9% vs previous month
Websites whose visitors overlap most with Advertising. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tribalfusion.com | 100% | – | – | View details | |
| adbrite.com | 100% | – | – | View details | |
valueclickmedia.com | valueclickmedia.com | 100% | – | – | – |
| bidvertiser.com | 100% | – | #852,169 | View details | |
| rightmedia.com | 98% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Advertising
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Advertising
Complete news archive for Advertising
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Advertising
10 companies that operate in the same segment as Advertising (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Advertising
Advertising was founded in 1998 and raised its 1st funding round 1 year after it was founded.
Advertising is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Ron Grant is the current CEO of Advertising.
The company was founded in 1998 in Baltimore, United States, within the digital advertising sector. Affiliate programs are operated for advertisers seeking commissions through independent websites and email marketing firms. AdLearn technology is utilized for bid management and ad optimization, relying on cookie-level data for targeted placements. A proprietary DSP is also offered to advertisers. Acquisition by AOL occurred in 2004 for 435 million.
Advertising's top competitors include Taboola, Supersonic and EX.CO.
Advertising offers Engagement Platform, Search Solutions, Demand-Side Platform (DSP), and Supply-Side Platform (SSP).
Advertising has made 4 acquisitions, including Buysight, Dayrates, and Public Good.
Advertising has 2 investors. Key investors include AOL, and Blue Chip Venture.
Yes. Advertising was acquired by AOL in June 2004.