About Public Good
Public Good is a company based in Chicago (United States) founded in 2013 was acquired by Advertising in July 2025. Public Good has raised $1.6 million across 2 funding rounds from investors including Advertising, FireStarter Fund and HPA. Public Good offers products and services including Contextual Targeting Platform and Action Units. Public Good operates in a competitive market with competitors including GoFundMe, Kickstarter, Impact Guru, Indiegogo and Wadiz, among others.
- Headquarter Chicago, United States
- SectorsFinancial ServicesGovernment & Social Sector
- Website publicgood.com
- Social X Facebook
- Acquired by Advertising (Jul 2025)
- Legal Name Public Good, Inc.
- Total Equity Funding$1.6M (USD)
in 2 rounds
- Latest Funding Round$1.6M (USD), Seed
Jan 2015
- InvestorsAdvertising
& 2 more
- Acquired byAdvertising
(Jul 2025)
Products & Services of Public Good
Public Good offers a comprehensive portfolio of products and services, including Contextual Targeting Platform and Action Units.
AI tool for targeted ads on social and environmental content.
Features for driving user pledges and brand interactions online.
Funding Insights of Public Good
Public Good has successfully raised a total of $1.6M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.6 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.6M
- Total Rounds 2
- Last Round Seed — $1.6M
- First Round $325,000
(Apr 2014)
- Investors Count 2
All 2 funding rounds of Public Good with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $1.6M | Seed | – | FireStarter Fund, HPA | – |
| Apr 2014 | $325,000 | Debt – Conventional | – | – | – |
3 investors in total: 3 institutional.
Investors in Public Good
Public Good has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Advertising, FireStarter Fund and HPA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused early stage micro VC firm investing in the US | – | firestarterfund.com | Chicago, United States | |
Early-stage startups are funded through venture capital investments. | – | hpa.vc | Chicago, United States | |
Affiliate programs and proprietary DSP are provided for advertisers. | 1998 | advertising.com | Baltimore, United States |
Investor details for Public Good
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Public Good
1 people are tracked at Public Good (1 in team).
| Name | Role | Group |
|---|---|---|
Kelli Landes | Senior Creative Manager | Team |
Complete people profiles for Public Good
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Public Good
4 dated milestones of Public Good across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Public Good is founded.
- Funding First funding round of $325K.
- Funding Latest funding round, Seed, of $1.6M.
- Exit Acquired by Advertising.
Competitors of Public Good
Public Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GoFundMe, Kickstarter, Impact Guru, Indiegogo and Wadiz, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gofundme.com | 2008 | San Diego, United States | – | 332 | Funds are raised online for social causes via crowdfunding platform. | |
| kickstarter.com | 2009 | Brooklyn, United States | – | 86 | Creative projects are crowdfunded via a cloud-based platform. | |
| impactguru.com | 2014 | Mumbai, India | $19.67M | 800 | Donation-based crowdfunding platform is provided online for various causes. | |
| indiegogo.com | 2008 | San Francisco, United States | $56.5M | 64 | Crowdfunding for artistic, tech, and community projects is enabled online. | |
| wadiz.kr | 2012 | Seongnam-si, South Korea | $127.7M | – | Equity and revenue-based crowdfunding for startups is enabled. | |
| camp-fire.jp | 2011 | Tokyo, Japan | $64.06M | – | Rewards-based crowdfunding is enabled via an "All or Nothing" model. | |
| justgiving.com | 2000 | London, United Kingdom | $18.56M | 108 | Funds are raised online for charities and personal campaigns. | |
| ulule.com | 2010 | Paris, France | $5.59M | – | Crowdfunding for creators & entrepreneurs | |
| leetchi.com | 2009 | Paris, France | $7.51M | – | Online crowdfunding for social causes and group gifting is facilitated. |
Detailed competitors of Public Good
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Public Good
10 companies that operate in the same segment as Public Good (Crowdfunding), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | – | – | |
Equity crowdfunding is enabled for startups and growing businesses. | 2010 | Exeter, Devon, United Kingdom | USD 62.86 M | USD 18 M | 78 | |
Business loans are provided via a P2P marketplace platform. | 2015 | Singapore, Singapore | USD 241.5 M | – | – | |
An investment platform offering access to private market investments | 2010 | Washington, District Of Columbia, United States | USD 53.73 M | – | – | |
Equity and revenue-based crowdfunding for startups is enabled. | 2012 | Seongnam-si, Gyeonggi-do, South Korea | USD 127.7 M | USD 26.57 M | – | |
Funds are raised online for social causes via crowdfunding platform. | 2008 | San Diego, California, United States | – | – | – | |
Creative projects are crowdfunded via a cloud-based platform. | 2009 | Brooklyn, New York, United States | – | – | – | |
Funds are raised online for charities and personal campaigns. | 2000 | London, England, United Kingdom | USD 18.56 M | USD 65.24 M | 108 | |
Online platform for funding solar projects | 2015 | New York, New York, United States | USD 503.95 M | – | 30 | |
Residential solar financing is provided to homeowners for rooftop installations. | 2011 | Oakland, California, United States | USD 250.46 M | – | – |
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Frequently Asked Questions about Public Good
Public Good was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Public Good is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Public Good is a funded company, having raised a total of $1.6M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $325K, raised on Apr 2014.
Public Good is online fundraising that helps public benefit organizations connect new donors and raise more money. Donors have an options to make make recurring donations to their chosen charity every month. It deducts 9.9 0.30 from the funds raised to cover the credit card and associated fees.
Public Good's top competitors include Wadiz, GoFundMe and Kickstarter.
Public Good offers Contextual Targeting Platform and Action Units.
Public Good has 3 investors. Key investors include Advertising, FireStarter Fund, and HPA.
Public Good operates through Public Good, Inc..
Yes. Public Good was acquired by Advertising in July 2025.