About Underdog Media
Underdog Media is a company based in Santa Barbara (United States) founded in 2007 was acquired by Advertising in September 2025. It operates as a B2B and Service-based. The company has 19 employees as of December 31, 2022. Underdog Media offers products and services including Ad Management Service and High-Impact Ad Units. Underdog Media operates in a competitive market with competitors including Operative, Kevel, Smart AdServer, Apptera and 140 Proof, among others.
- Headquarter Santa Barbara, United States
- Employees 19 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Underdog Media, Llc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
Not available
- Investors
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Employee Count
19
as on Dec 31, 2022
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Acquired by
Advertising
(Sep 03, 2025)
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Products & Services of Underdog Media
Underdog Media offers a comprehensive portfolio of products and services, including Ad Management Service and High-Impact Ad Units.
Manages ads to optimize revenue for publishers through programmatic tools
Delivers premium ad formats for higher engagement and earnings
Funding Insights of Underdog Media
Detailed funding history for Underdog Media
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Investors in Underdog Media
Underdog Media has secured backing from 1 investor. Prominent investors backing the company include Advertising.
| Investor | Description | Founded Year | Domain | Location |
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Affiliate programs and proprietary DSP are provided for advertisers.
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Investor details for Underdog Media
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Investments & Acquisitions by Underdog Media
Investment portfolio details for Underdog Media
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Financial Statements - Underdog Media
Detailed financials for Underdog Media
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Underdog Media Comparisons
Peer comparison for Underdog Media
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Competitors of Underdog Media
Underdog Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Operative, Kevel, Smart AdServer, Apptera and 140 Proof, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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SaaS platform for automating ad trafficking in media is provided.
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Provider of content management and outdoor advertising services
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Premium ad serving solutions are delivered to global publishers.
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Provider of ad server solutions
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Patented Interest Graph technology is used for social ad targeting.
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Interactive video content is monetized through dynamic embeds for brands.
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Detailed competitors of Underdog Media
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Latest news on Underdog Media
Complete news archive for Underdog Media
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Frequently Asked Questions about Underdog Media
Underdog Media was founded in 2007.
Underdog Media is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
As of Dec 31, 2022, the latest employee count at Underdog Media is 19.
Underdog Media delivers digital ad solutions to help publishers increase revenue via programmatic capabilities and high-paying ad units. They provide full-service management, premium rates, and exclusive campaigns, including ad density analysis and simple integration. Based in Santa Barbara, California, they serve global online publishers with dedicated account support and NET 25 payments, focusing on content monetization without contracts.
Underdog Media offers Ad Management Service and High-Impact Ad Units.
Underdog Media has 1 investor. Key investors include Advertising.