About aQuantive
aQuantive is a Media & Entertainment company based in Seattle (United States) founded in 1997, and was acquired by Microsoft in May 2007. It operates as an online ad serving technology and digital marketing services are provided. aQuantive has completed 2 acquisitions, including Franchise Gator and Razorfish. Its chief executive is Satya Nadella. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its legal entity is aQuantive, Inc. Its competitors include Kevel, Operative, Clicktripz, Smart AdServer and Neodata and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
aQuantive was founded in 1997 in Seattle, United States, as a provider of digital marketing technology and services. Operations focus on ad serving networks and tools that assist advertisers and agencies in building and growing brands. The company was acquired by Microsoft in May 2007 for 6.3 billion, integrating its capabilities into broader digital advertising ecosystems. Services encompass online advertising solutions tailored for business development in the marketing sector.
- Headquarters Seattle, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website aquantive.com
- Acquired by Microsoft (May 2007)
- Legal Name Aquantive, Inc
- Investors
- Investments & AcquisitionsFranchise Gator
& 1 more
- Acquired byMicrosoft
(May 2007)
Investors in aQuantive
aQuantive has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Microsoft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | microsoft.com | Redmond, United States |
Investor details for aQuantive
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People of aQuantive
1 people are tracked at aQuantive (1 in leadership).
| Name | Role | Group |
|---|---|---|
Satya Nadella | CEO | Leadership |
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Investments & Acquisitions by aQuantive
aQuantive has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Franchise Gator and Razorfish.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Franchise directory and business opportunity listings are provided. | franchisegator.com | Roswell, United States | 2001 | May 2006 | $21.5M | |
Strategic consulting, experience design, and brand building services are provided. | razorfish.com | Chicago, United States | 1995 | Jun 2004 | $160M |
Complete acquisition details for aQuantive
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Timeline of aQuantive
4 dated milestones of aQuantive across 10 years, from founding to its latest funding, stage changes and deals.
- Founded aQuantive is founded.
- Acquisition Acquires Razorfish.
- Acquisition Acquires Franchise Gator.
- Exit Acquired by Microsoft.
Competitors of aQuantive
aQuantive has 8 listed competitors in our database, 5 of them funded. They include Kevel, Operative, Clicktripz, Smart AdServer and Neodata, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | – | SaaS platform for automating ad trafficking in media is provided. | |
| clicktripz.com | 2010 | Manhattan Beach, United States | – | – | Offers travel ad network for brands, publishers, and destination marketing through targeted ads. | |
| smartadserver.com | 2001 | Montreal, Canada | – | – | Premium ad serving solutions are delivered to global publishers. | |
| neodatagroup.com | 2004 | Milano, Italy | $3.48M | – | Provides advertising solutions to publishers | |
| yangaroo.com | 1999 | Toronto, Canada | – | – | Cloud based distributor for the music industry | |
| apptera.com | 2001 | Sunnyvale, United States | $43.84M | 4 | Provider of ad server solutions | |
| cinemacraft.tv | 2010 | Tokyo, Japan | $6.94M | – | Interactive video content is monetized through dynamic embeds for brands. |
Detailed competitors of aQuantive
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as aQuantive (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Aquantive
Complete news archive for aQuantive
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Frequently Asked Questions about aQuantive
aQuantive was founded in 1997.
aQuantive is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Satya Nadella is the current CEO of aQuantive.
aQuantive was founded in 1997 in Seattle, United States, as a provider of digital marketing technology and services. Operations focus on ad serving networks and tools that assist advertisers and agencies in building and growing brands. The company was acquired by Microsoft in May 2007 for 6.3 billion, integrating its capabilities into broader digital advertising ecosystems. Services encompass online advertising solutions tailored for business development in the marketing sector.
aQuantive has made 2 acquisitions, including Franchise Gator, and Razorfish.
aQuantive has 1 investor. Key investors include Microsoft.
aQuantive operates through Aquantive, Inc.
Yes. aQuantive was acquired by Microsoft in May 2007.