About aQuantive
aQuantive is a Media & Entertainment company based in Seattle (United States) founded in 1997, and was acquired by Microsoft in May 2007. Online ad serving technology and digital marketing services are provided. aQuantive has completed 2 acquisitions, including Franchise Gator and Razorfish. Its chief executive, as recorded, is Satya Nadella. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its legal entity is aQuantive, Inc. Its competitors include Kevel, Operative and Clicktripz; 2 of its 3 listed competitors have raised funding.
Company details
aQuantive was founded in 1997 in Seattle, United States, as a provider of digital marketing technology and services. Operations focus on ad serving networks and tools that assist advertisers and agencies in building and growing brands. The company was acquired by Microsoft in May 2007 for 6.3 billion, integrating its capabilities into broader digital advertising ecosystems. Services encompass online advertising solutions tailored for business development in the marketing sector.
- Headquarters Seattle, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website aquantive.com
- Acquired by Microsoft (May 2007)
- Legal Name Aquantive, Inc
- Investors
- Investments & AcquisitionsFranchise Gator
& 1 more
- Acquired byMicrosoft
(May 2007)
Investors in aQuantive
aQuantive has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Microsoft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | microsoft.com | Redmond, United States |
Investor details for aQuantive
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People of aQuantive
1 people are tracked at aQuantive (1 in leadership).
| Name | Role | Group |
|---|---|---|
Satya Nadella | CEO | Leadership |
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Investments & Acquisitions by aQuantive
aQuantive has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Franchise Gator and Razorfish.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Franchise directory and business opportunity listings are provided. | franchisegator.com | Roswell, United States | 2001 | May 2006 | $21.5M | |
Strategic consulting, experience design, and brand building services are provided. | razorfish.com | Chicago, United States | 1995 | Jun 2004 | $160M |
Complete acquisition details for aQuantive
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Timeline of aQuantive
4 dated milestones of aQuantive across 10 years, from founding to its latest funding, stage changes and deals.
- Founded aQuantive is founded.
- Acquisition Acquires Razorfish.
- Acquisition Acquires Franchise Gator.
- Exit Acquired by Microsoft.
Competitors of aQuantive
aQuantive has 3 listed competitors in our database, 2 of them funded. They include Kevel, Operative and Clicktripz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | SaaS platform for automating ad trafficking in media is provided. | ||
| clicktripz.com | 2010 | Manhattan Beach, United States | Offers travel ad network for brands, publishers, and destination marketing through targeted ads. |
Detailed competitors of aQuantive
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as aQuantive (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Aquantive
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Frequently Asked Questions about aQuantive
aQuantive was founded in 1997.
aQuantive is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Satya Nadella is the CEO of aQuantive, as recorded in our data.
aQuantive was founded in 1997 in Seattle, United States, as a provider of digital marketing technology and services. Operations focus on ad serving networks and tools that assist advertisers and agencies in building and growing brands. The company was acquired by Microsoft in May 2007 for 6.3 billion, integrating its capabilities into broader digital advertising ecosystems. Services encompass online advertising solutions tailored for business development in the marketing sector.
aQuantive's top competitors include Kevel, Operative and Clicktripz.
aQuantive has made 2 acquisitions, including Franchise Gator, and Razorfish.
aQuantive has 1 investor. Key investors include Microsoft.
aQuantive operates through Aquantive, Inc.
Yes. aQuantive was acquired by Microsoft in May 2007.