About Operative
Operative is a Media & Entertainment company based in New York (United States) founded in 2000, and was acquired by Sintec Media in November 2016. SaaS platform for automating ad trafficking in media is provided. Operative has raised $14.5 million across 3 funding rounds from investors including Sintec Media, Wellington Financial and ORIX USA. The company has 382 employees. Operative has completed 2 acquisitions, including STAQ and Solbright. Its website operative.com draws about 29 thousand monthly visits. Its Indian entity Operative India Private Limited reported revenue of ₹87.36 Cr. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its competitors include Kevel, Clicktripz and Apptera; 2 of its 3 listed competitors have raised funding.
Company details
Operative was founded in 2000 in New York, United States, within the advertising sector. A SaaS-based platform and technology-enabled services are offered to automate push-to-ad-server trafficking for programmers, broadcasters, and cable networks. Ad operations ticketing is handled to manage new insertion orders and campaign changes. Media companies are supported in selling, trafficking, and billing premium ad inventory through these tools.
- Headquarters New York, United States
- Employees 382
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website operative.com
- Social LinkedIn X Instagram
- Acquired by Sintec Media (Nov 2016)
- Legal Name Operative India Private Limited
- Date of Incorporation 22 Oct, 2008
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹87.36 Cr
FY 2025 · -15% YoY
- Indian entity net profit₹8.67 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹14.10 Cr
FY 2025 · 16% margin
- Total Equity Funding$14.5M (USD)
in 3 rounds
- Latest Funding Round$11M (USD), Debt – Venture
Mar 2014
- InvestorsSintec Media
& 3 more
- Employee Count382
- Investments & AcquisitionsSTAQ
& 1 more
- Acquired bySintec Media
(Nov 2016)
Associated legal entities of Operative
Operative operates through Operative India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Operative India Private Limited CIN U74300KA2008FTC048079 | Active | 22 Oct 2008 | Bangalore, Karnataka | ₹87.4 Cr | 382 | 2 | View details |
Funding Insights of Operative
Operative has successfully raised a total of $14.5M across 3 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $11 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.5M
- Total Rounds 3
- Last Round Debt – Venture — $11M
- First Round $4.5M
(Jan 2006)
- Investors Count 3
All 3 funding rounds of Operative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2014 | $11M | Debt – Venture | – | – | |
| Feb 2011 | $10M | Series B | – | – | |
| Jan 2006 | $4.5M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Operative
Operative has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Sintec Media, Wellington Financial and ORIX USA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused Venture debt provider investing primarily in the US and Canada | 2000 | wellingtonfund.com | Toronto, Canada | |
ORIX USA is engaged in middle market asset management and lending. | orix.com | Dallas, United States | ||
Provider of a growth equity firm for adaptive and personalized plans | edisonpartners.com | Princeton, United States | ||
Business management solutions are provided for broadcasters and media industries. | 2000 | sintecmedia.com | Jerusalem, Israel |
Investor details for Operative
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Operative India Private Limited (Operative)
Operative India Private Limited is the primary company behind Operative. The board of Operative India Private Limited currently have 2 directors; the longest-serving is Prashanth Arrikkala Rao, appointed in 2017. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prashanth Arrikkala Rao DIN 07833512 | Director | 12 Jun 2017 | 9 yrs 4 mo | Operative India Private Limited |
| Shyam Krishna DIN 08566185 | Director | 20 Sep 2019 | 7 yrs 1 mo | Operative India Private Limited |
People of Operative
63 people are tracked at Operative (23 in leadership, 40 in team); the tracked headcount is 382.
| Name | Role | Group |
|---|---|---|
Amir Scharf | Director Of Software Engineering | Leadership |
Karthik M. | Chief Information Officer | Leadership |
Hanan Aharoni | Chief Financial Officer & Chief Operating Officer | Leadership |
Marina Yurovsky | Director Of Product Management | Leadership |
Ben Tatta | Chief Commercial Officer | Leadership |
Christian Young | Head Of Product Design | Leadership |
Stephen Paoletti | Senior Vice President, Product Management | Leadership |
Inbal Harel ענבל הראל | Vp, Human Resources - Israel & Europe | Leadership |
Thomas Wenskus | Director Of Product Management | Leadership |
Preethi Ramanathan | General Manager, India & Vp, Engineering | Leadership |
Omer Philip | Senior Director, Engineering & Opex | Leadership |
Dan Luta | Human Resources Director, Romania | Leadership |
Dror Attias | Director Of Finance, Order To Cash | Leadership |
Steve Paoletti | Vp, Product Management | Leadership |
Yaron Mazar | Director, Cloud And Information Technology | Leadership |
Mya Gonzalez | HR Business Partner | Leadership |
Bryan Scivolette | Vice President Of Product Management | Leadership |
Yaara Brum | VP Of Finance | Leadership |
Shyam Hareendranath | Director Finance India | Leadership |
Renana Rodriguez | VP Fp&a | Leadership |
43 more people are available in the full profile.
Complete people profiles for Operative
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Operative
Figures of Operative India Private Limited, the primary company behind Operative, for FY 2025. Revenue was ₹87.36 Cr (-15% year on year). Net profit was ₹8.67 Cr (10% margin). EBITDA was ₹14.10 Cr (16% margin). Revenue has grown at a compounded annual rate of +2% over three years and +3% over five years.
- ₹87.36 CrRevenue · FY 2025 · -15% YoY
- ₹8.67 CrNet profit · 10% margin
- ₹14.10 CrEBITDA · 16% margin
- ₹2.7 LakhPaid-up capital
- 382Employees (provident fund records)
- +2%Revenue CAGR, 3 years
- +3%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Operative India Private Limited are on its company page.
Detailed financial statements for Operative
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Operative
Operative has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include STAQ and Solbright.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Data across advertising technologies is unified for publishers and marketers. | staq.com | Baltimore, United States | 2012 | Mar 2021 | •••• | |
Workflow automation is offered for web publishers' advertising operations. | solbright.com | New York, United States | 1997 | Oct 2010 | •••• |
Complete acquisition details for Operative
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Operative
6 dated milestones of Operative across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Operative is founded.
- Funding First funding round of $4.5M.
- Acquisition Acquires Solbright.
- Funding Latest funding round, Debt – Venture, of $11.0M.
- Exit Acquired by Sintec Media.
- Acquisition Acquires STAQ.
Competitors of Operative
Operative has 3 listed competitors in our database, 2 of them funded. They include Kevel, Clicktripz and Apptera.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| clicktripz.com | 2010 | Manhattan Beach, United States | Offers travel ad network for brands, publishers, and destination marketing through targeted ads. | |||
| apptera.com | 2001 | Sunnyvale, United States | $43.84M | 4 | Provider of ad server solutions |
Detailed competitors of Operative
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Operative
The website of Operative (operative.com) receives about 28.8K visits a month and ranks #1,337,131 among all websites worldwide, #2,950 in Online Marketing.
- Monthly visits28.8K
▲ 58.2% vs previous month
- Unique visitors6.9K
per month
- Global rank#1,337,131
among all websites
- Category rank#2,950
Business and Consumer Services · Online Marketing
- Bounce rate34%
- Pages per visit2.3
- Average visit3 min 42 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Operative. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smartly.io | 100% | 135.1K | #235,622 | View details | |
| grapeseedmedia.com | 95% | 11.8K | #1,913,667 | View details | |
| advendio.com | 94% | 14.2K | #1,604,349 | View details | |
| cakecommerce.com | 92% | 680.7K | #3,416,082 | View details | |
| tealium.com | 90% | 121.5K | #332,407 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Operative
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Operative (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Operative
Complete news archive for Operative
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Operative
Operative was founded in 2000 and raised its 1st funding round 6 years after it was founded.
Operative is headquartered in New York, United States. It is registered at New York, New York, United States.
Operative is a funded company, having raised a total of $14.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on Jan 2006.
Operative has 382 employees.
The primary company behind Operative, Operative India Private Limited, reported revenue of ₹87.36 Cr for FY 2025, down 15% year on year.
Operative was founded in 2000 in New York, United States, within the advertising sector. A SaaS-based platform and technology-enabled services are offered to automate push-to-ad-server trafficking for programmers, broadcasters, and cable networks. Ad operations ticketing is handled to manage new insertion orders and campaign changes. Media companies are supported in selling, trafficking, and billing premium ad inventory through these tools.
Operative's top competitors include Kevel, Apptera and Clicktripz.
Operative has 4 investors. Key investors include Sintec Media, Wellington Financial, ORIX USA, and Edison Partners.
Operative operates through Operative India Private Limited.
Yes. Operative was acquired by Sintec Media in November 2016.
The legal entities of Operative currently have 2 directors, including Shyam Krishna, Prashanth Arrikkala Rao.