About Operative
Operative is a company based in New York (United States) founded in 2000 was acquired by Sintec Media in November 2016.. Operative has raised $14.5 million across 3 funding rounds from investors including Sintec Media, Wellington Financial and ORIX USA. The company has 382 employees as of March 31, 2024. Operative has completed 2 acquisitions, including STAQ and Solbright. Operative operates in a competitive market with competitors including Kevel, Clicktripz, Smart AdServer, Neodata and YANGAROO, among others.
- Headquarter New York, United States
- Employees 382 as on 31 Mar, 2024
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Operative India Private Limited
- Date of Incorporation 22 Oct, 2008
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$13.94 M (USD)41.53as on Mar 31, 2023
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Net Profit
$1.49 M (USD)50.03as on Mar 31, 2023
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EBITDA
$2.33 M (USD)49.38as on Mar 31, 2023
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Total Equity Funding
$14.5 M (USD)
in 3 rounds
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Latest Funding Round
$11 M (USD), Debt – Venture
Mar 06, 2014
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Investors
Sintec Media
& 3 more
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Employee Count
382
as on Mar 31, 2024
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Investments & Acquisitions
STAQ
& 1 more
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Acquired by
Sintec Media
(Nov 29, 2016)
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Software Development Team
28 people
Product Management Team
9 people
Leadership Team
7 people
Human Resources and Administration
7 people
Finance and Accounting
6 people
R Team
1 people
Legal and Compliance
1 people
Creative and Marketing Team
1 people
Unlock access to complete
Funding Insights of Operative
Operative has successfully raised a total of $14.5M across 3 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $11 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Venture — $11.0M
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First Round
First Round
(05 Jan 2006)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2014 | Amount | Debt – Venture - Operative | Valuation |
investors |
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| Feb, 2011 | Amount | Series B - Operative | Valuation |
investors |
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| Jan, 2006 | Amount | Series A - Operative | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Operative
Operative has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Sintec Media, Wellington Financial and ORIX USA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Tech-focused Venture debt provider investing primarily in the US and Canada
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Founded Year | Domain | Location | |
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ORIX USA is engaged in middle market asset management and lending.
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Founded Year | Domain | Location | |
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Provider of a growth equity firm for adaptive and personalized plans
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Operative
Operative has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include STAQ and Solbright. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Data across advertising technologies is unified for publishers and marketers.
|
2012 | ||||
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Workflow automation is offered for web publishers' advertising operations.
|
1997 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Operative
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Operative Comparisons
Competitors of Operative
Operative operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Clicktripz, Smart AdServer, Neodata and YANGAROO, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of content management and outdoor advertising services
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| domain | founded_year | HQ Location |
Offers travel ad network for brands, publishers, and destination marketing through targeted ads.
|
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| domain | founded_year | HQ Location |
Premium ad serving solutions are delivered to global publishers.
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| domain | founded_year | HQ Location |
Provides advertising solutions to publishers
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| domain | founded_year | HQ Location |
Cloud based distributor for the music industry
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Operative
Frequently Asked Questions about Operative
When was Operative founded?
Operative was founded in 2000 and raised its 1st funding round 6 years after it was founded.
Where is Operative located?
Operative is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Operative a funded company?
Operative is a funded company, having raised a total of $14.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on Jan 05, 2006.
How many employees does Operative have?
As of Mar 31, 2024, the latest employee count at Operative is 382.
What is the annual revenue of Operative?
Annual revenue of Operative is $13.94M as on Mar 31, 2023.
What does Operative do?
Operative was founded in 2000 in New York, United States, within the advertising sector. A SaaS-based platform and technology-enabled services are offered to automate push-to-ad-server trafficking for programmers, broadcasters, and cable networks. Ad operations ticketing is handled to manage new insertion orders and campaign changes. Media companies are supported in selling, trafficking, and billing premium ad inventory through these tools.
Who are the top competitors of Operative?
Operative's top competitors include Kevel, YANGAROO and Cinemacraft.
How many acquisitions has Operative made?
Who are Operative's investors?
Operative has 4 investors. Key investors include Sintec Media, Wellington Financial, ORIX USA, and Edison Partners.
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