About Operative
Operative is a company based in New York (United States) founded in 2000 was acquired by Sintec Media in November 2016. Operative has raised $14.5 million across 3 funding rounds from investors including Sintec Media, Wellington Financial and ORIX USA. The company has 382 employees as of March 31, 2024. Operative has completed 2 acquisitions, including STAQ and Solbright. Operative operates in a competitive market with competitors including Kevel, Clicktripz, Smart AdServer, Neodata and YANGAROO, among others.
- Headquarter New York, United States
- Employees 382 as on 31 Mar, 2024
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Operative India Private Limited
- Date of Incorporation 22 Oct, 2008
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$13.94 M (USD)41.53as on Mar 31, 2023
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Net Profit
$1.49 M (USD)50.03as on Mar 31, 2023
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EBITDA
$2.33 M (USD)49.38as on Mar 31, 2023
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Total Equity Funding
$14.5 M (USD)
in 3 rounds
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Latest Funding Round
$11 M (USD), Debt – Venture
Mar 06, 2014
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Investors
Sintec Media
& 3 more
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Employee Count
382
as on Mar 31, 2024
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Investments & Acquisitions
STAQ
& 1 more
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Acquired by
Sintec Media
(Nov 29, 2016)
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People of Operative
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Software Development Team
28 people
Product Management Team
9 people
Leadership Team
7 people
Human Resources and Administration
7 people
Finance and Accounting
6 people
R Team
1 people
Legal and Compliance
1 people
Creative and Marketing Team
1 people
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Funding Insights of Operative
Operative has successfully raised a total of $14.5M across 3 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $11 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Operative
Operative has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Sintec Media, Wellington Financial and ORIX USA.
| Investor | Description | Founded Year | Domain | Location |
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Tech-focused Venture debt provider investing primarily in the US and Canada
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ORIX USA is engaged in middle market asset management and lending.
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Provider of a growth equity firm for adaptive and personalized plans
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Locked | Locked | Locked |
Investor details for Operative
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Investments & Acquisitions by Operative
Operative has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include STAQ and Solbright.
Investment portfolio details for Operative
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Data across advertising technologies is unified for publishers and marketers.
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Locked | Locked | 2012 | Locked | |
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Workflow automation is offered for web publishers' advertising operations.
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Locked | Locked | 1997 | Locked |
Complete acquisition details for Operative
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
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- Acquired stakes
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Verified entity values are shown only after access is granted.
Financial Statements - Operative
Detailed financials for Operative
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
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Operative Comparisons
Peer comparison for Operative
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Competitors of Operative
Operative operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Clicktripz, Smart AdServer, Neodata and YANGAROO, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Provider of content management and outdoor advertising services
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Offers travel ad network for brands, publishers, and destination marketing through targeted ads.
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Premium ad serving solutions are delivered to global publishers.
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Provides advertising solutions to publishers
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Cloud based distributor for the music industry
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Detailed competitors of Operative
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Latest news on Operative
Complete news archive for Operative
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Frequently Asked Questions about Operative
Operative was founded in 2000 and raised its 1st funding round 6 years after it was founded.
Operative is headquartered in New York, United States. It is registered at New York, New York, United States.
Operative is a funded company, having raised a total of $14.5M across 3 funding rounds to date.
As of Mar 31, 2024, the latest employee count at Operative is 382.
Annual revenue of Operative is $13.94M as on Mar 31, 2023.
Operative was founded in 2000 in New York, United States, within the advertising sector. A SaaS-based platform and technology-enabled services are offered to automate push-to-ad-server trafficking for programmers, broadcasters, and cable networks. Ad operations ticketing is handled to manage new insertion orders and campaign changes. Media companies are supported in selling, trafficking, and billing premium ad inventory through these tools.
Operative's top competitors include Kevel, YANGAROO and Cinemacraft.
Operative has 4 investors. Key investors include Sintec Media, Wellington Financial, ORIX USA, and Edison Partners.