About Apptera
Apptera is a Media & Entertainment company based in Sunnyvale (United States) founded in 2001, and was acquired by Soleo in December 2013. Provider of ad server solutions. Apptera has raised $43.84 million across 5 funding rounds from investors including Lightspeed Venture Partners, Alloy Ventures and Walden International. The company has 4 employees. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its competitors include Kevel, Operative and Clicktripz; 2 of its 3 listed competitors have raised funding.
Company details
Apptera was founded in 2001 and is headquartered in Sunnyvale, United States. Ad server solutions are offered in the digital advertising sector, allowing advertisers, agencies, and publishers to deliver ads and interact with audiences in real time. Advertising placements are managed to support the monetization of call traffic through integrated services. Operations focus on enabling efficient ad distribution across various platforms.
- Headquarters Sunnyvale, United States
- Employees 4
- Stage Acquired
- SectorsMedia & Entertainment
- Website apptera.com
- Social LinkedIn X
- Acquired by Soleo (Dec 2013)
- Total Equity Funding$43.84M (USD)
in 5 rounds
- Latest Funding Round$10M (USD), Series B
Jun 2010
- InvestorsLightspeed Venture Partners
& 5 more
- Employee Count4
- Acquired bySoleo
(Dec 2013)
Funding Insights of Apptera
Apptera has successfully raised a total of $43.84M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in June 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.84M
- Total Rounds 5
- Last Round Series B — $10M
- First Round $5.6M
(Apr 2003)
- Investors Count 5
All 5 funding rounds of Apptera with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2010 | $10M | Series B | – | Pritzker Group | |
| Nov 2008 | $10.5M | Series B | – | Lightspeed Venture Partners | |
| Jun 2007 | $9.74M | Series B | – | Alloy Ventures, Lightspeed Venture Partners | – |
| Aug 2004 | $8M | Series B | – | Walden International | |
| Apr 2003 | $5.6M | Series B | – | Lightspeed Venture Partners, Alloy Ventures | – |
6 investors in total: 6 institutional.
Investors in Apptera
Apptera has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Lightspeed Venture Partners, Alloy Ventures and Walden International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early stage venture capital firm investing in the US | alloyventures.com | Palo Alto, United States | ||
VC firm investing globally in early & expansion stage companies | waldenintl.com | San Francisco, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Investments in SaaS, marketplace, and middle market companies are managed. | pritzkergroup.com | Chicago, United States | ||
Seed and early-stage investments are focused on US companies. | waldenvc.com | Woodside, United States | ||
| soleo.com |
Investor details for Apptera
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Apptera
4 dated milestones of Apptera across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Apptera is founded.
- Funding First funding round of $5.6M.
- Funding Latest funding round, Series B, of $10.0M.
- Exit Acquired by Soleo.
Competitors of Apptera
Apptera has 3 listed competitors in our database, 2 of them funded. They include Kevel, Operative and Clicktripz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | SaaS platform for automating ad trafficking in media is provided. | ||
| clicktripz.com | 2010 | Manhattan Beach, United States | Offers travel ad network for brands, publishers, and destination marketing through targeted ads. |
Detailed competitors of Apptera
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- Full competitor set
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Web traffic of Apptera
Websites that share an audience with Apptera (apptera.com).
Websites whose visitors overlap most with Apptera. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
speechvantage.com | speechvantage.com | 100% | – | ||
| asasolutions.com | 100% | View details | |||
wtelecom.net | wtelecom.net | 100% | – | ||
prompt-speechapps.com | prompt-speechapps.com | 100% | – | ||
callsys.com.au | callsys.com.au | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Apptera
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Apptera (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Apptera
Complete news archive for Apptera
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Frequently Asked Questions about Apptera
Apptera was founded in 2001 and raised its 1st funding round 2 years after it was founded.
Apptera is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.
Apptera is a funded company, having raised a total of $43.84M across 5 funding rounds to date. The company's 1st funding round was a Series B of $5.6M, raised on Apr 2003.
Apptera has 4 employees.
Apptera was founded in 2001 and is headquartered in Sunnyvale, United States. Ad server solutions are offered in the digital advertising sector, allowing advertisers, agencies, and publishers to deliver ads and interact with audiences in real time. Advertising placements are managed to support the monetization of call traffic through integrated services. Operations focus on enabling efficient ad distribution across various platforms.
Apptera's top competitors include Kevel, Operative and Clicktripz.
Apptera has 6 investors. Key investors include Lightspeed Venture Partners, Alloy Ventures, Walden International, Pritzker Group, and Walden Venture Capital.
Yes. Apptera was acquired by Soleo in December 2013.