About Solbright
Solbright is a Media & Entertainment company based in New York (United States) founded in 1997, and was acquired by Operative in October 2010. Workflow automation is offered for web publishers advertising operations. Solbright has raised $12 million across 2 funding rounds from investors including Travelers, Operative and Atex. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its competitors include NextRoll, Unified and RhythmOne; 3 of its 3 listed competitors have raised funding.
Company details
Solbright provides a solution for web publishers to manage online advertising and revenue operations. Offers proposals and insertion orders to real-time inventory management, ad trafficking, billing, workflow and reporting. The Solbright Solution is comprised of product modules adSales, adTraffic, adBilling, adInventory, adReport. Customers include Yahoo!, Terra Lycos, The New York Times, The Washington Post, USA Today. Was acquired by Operative in 2010.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website solbright.com
- Social LinkedIn
- Acquired by Operative (Oct 2010)
Funding Insights of Solbright
Solbright has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $3 million completed in June 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 2
- Last Round Debt – Venture — $3M
- First Round $12M
(Jun 1999)
- Investors Count 6
All 2 funding rounds of Solbright with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2010 | $3M | Debt – Venture | – | – | |
| Jun 1999 | $12M | Series A | – | Travelers |
7 investors in total: 7 institutional.
Investors in Solbright
Solbright has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Travelers, Operative and Atex.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US private equity investments are managed by Keystone Capital. | keystonecapital.com | Chicago, United States | ||
A private investment company managing diversified portfolios is operated. | 1998 | kistefos.no | Oslo, Norway | |
Early stage tech focused VC and accelerator company funding companies in the US, the UK and Russia | genesyspartners.com | New York, United States | ||
Tech & Life-Sciences focused Growth stage Venture Debt Firm investing in North America | mmvf.com | Toronto, Canada | ||
Property and casualty insurance is provided to individuals and businesses. | 1853 | travelers.com | New York, United States | |
Atex is recognized for providing newsroom software solutions to the media industry. | 1973 | atex.com | Reading, United Kingdom | |
SaaS platform for automating ad trafficking in media is provided. | 2000 | operative.com | New York, United States |
Investor details for Solbright
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Solbright
4 dated milestones of Solbright across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Solbright is founded.
- Funding First funding round of $12.0M.
- Funding Latest funding round, Debt – Venture, of $3.0M.
- Exit Acquired by Operative.
Competitors of Solbright
Solbright has 3 listed competitors in our database, 3 of them funded. They include NextRoll, Unified and RhythmOne.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. | |
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. |
Detailed competitors of Solbright
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Solbright
Websites that share an audience with Solbright (solbright.com).
Websites whose visitors overlap most with Solbright. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
investing.businessweek.com | investing.businessweek.com | 100% | – | ||
| operative.com | 100% | 28.8K | #1,337,131 | View details | |
| fattail.com | 96% | 2.9K | #5,949,883 | View details | |
| doubleclick.com | 95% | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Solbright (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Solbright
Solbright was founded in 1997 and raised its 1st funding round 2 years after it was founded.
Solbright is headquartered in New York, United States. It is registered at New York, New York, United States.
Solbright is a funded company, having raised a total of $12M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Jun 1999.
Solbright provides a solution for web publishers to manage online advertising and revenue operations. Offers proposals and insertion orders to real-time inventory management, ad trafficking, billing, workflow and reporting. The Solbright Solution is comprised of product modules adSales, adTraffic, adBilling, adInventory, adReport. Customers include Yahoo!, Terra Lycos, The New York Times, The Washington Post, USA Today. Was acquired by Operative in 2010.
Solbright has 7 investors. Key investors include Travelers, Operative, Atex, Keystone Capital, and Kistefos.
Yes. Solbright was acquired by Operative in October 2010.