About FatTail
FatTail is a company based in Los Angeles (United States) founded in 2001 was acquired by Chartbeat in March 2025.. FatTail has raised $3.5 million across 1 funding round from investors including Chartbeat, Velocity Interactive Group and Ted Meisel. The company has 35 employees as of December 31, 2022. FatTail offers products and services including AdBook+. FatTail operates in a competitive market with competitors including Taboola, EX.CO, Verve, Supersonic and OpenWeb, among others.
- Headquarter Los Angeles, United States
- Employees 35 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Fattail, Inc.
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Products & Services of FatTail
FatTail offers a comprehensive portfolio of products and services, including AdBook+. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for efficient direct ad management and transactions
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Funding Insights of FatTail
FatTail has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.5 million completed in October 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $3.5M
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First Round
First Round
(15 Oct 2008)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2008 | Amount | Series A - FatTail | Valuation | Velocity Interactive Group |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FatTail
FatTail has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Chartbeat, Velocity Interactive Group and Ted Meisel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Real-time analytics are delivered to websites and blogs.
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Founded Year | Domain | Location | |
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TM
Ted Meisel |
Angel investor, ex-CEO of Overture Services, focused on tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FatTail
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FatTail
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fattail Comparisons
Competitors of FatTail
FatTail operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, Verve, Supersonic and OpenWeb, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fattail
Frequently Asked Questions about FatTail
When was FatTail founded?
FatTail was founded in 2001 and raised its 1st funding round 7 years after it was founded.
Where is FatTail located?
FatTail is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is FatTail a funded company?
FatTail is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Series A of $3.5M, raised on Oct 15, 2008.
How many employees does FatTail have?
As of Dec 31, 2022, the latest employee count at FatTail is 35.
What does FatTail do?
FatTail was founded in 2001 in Los Angeles, United States, and operates in the advertising technology sector. A platform is provided to design, develop, and deploy campaigns targeting specific audiences. Key products include Ad Book for managing proposals to billing, AdBook Direct for transacting guaranteed inventory via electronic systems, and Ad Book Markets for preferred inventory access by larger buyers. Operations focus on inter-company efficiency across the advertising process.
Who are the top competitors of FatTail?
FatTail's top competitors include Taboola, Supersonic and EX.CO.
What products or services does FatTail offer?
FatTail offers AdBook+.
Who are FatTail's investors?
FatTail has 3 investors. Key investors include Chartbeat, Velocity Interactive Group, and Ted Meisel.
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