About FatTail
FatTail is a Media & Entertainment company based in Los Angeles (United States) founded in 2001, and was acquired by Chartbeat in March 2025. Advertising workflows are streamlined by FatTails platform for campaigns. FatTail has raised $3.5 million across 1 funding round from investors including Chartbeat, Velocity Interactive Group and Ted Meisel. The company has 35 employees. FatTail offers products and services including AdBook+. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is FatTail, Inc. Its competitors include Taboola, EX.CO and Verve; 3 of its 3 listed competitors have raised funding.
Company details
FatTail was founded in 2001 in Los Angeles, United States, and operates in the advertising technology sector. A platform is provided to design, develop, and deploy campaigns targeting specific audiences. Key products include Ad Book for managing proposals to billing, AdBook Direct for transacting guaranteed inventory via electronic systems, and Ad Book Markets for preferred inventory access by larger buyers. Operations focus on inter-company efficiency across the advertising process.
- Headquarters Los Angeles, United States
- Employees 35
- Stage Acquired
- SectorsMedia & Entertainment
- Website fattail.com
- Social LinkedIn X Facebook
- Acquired by Chartbeat (Mar 2025)
- Legal Name Fattail, Inc.
Products & Services of FatTail
FatTail offers a comprehensive portfolio of products and services, including AdBook+.
Platform for efficient direct ad management and transactions
Funding Insights of FatTail
FatTail has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.5 million completed in October 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 1
- Last Round Series A — $3.5M
- First Round $3.5M
(Oct 2008)
- Investors Count 2
All 1 funding rounds of FatTail with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2008 | $3.5M | Series A | – | Velocity Interactive Group |
3 investors in total: 2 institutional and 1 angel.
Investors in FatTail
FatTail has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Chartbeat, Velocity Interactive Group and Ted Meisel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| velocityig.com | ||||
Real-time analytics are delivered to websites and blogs. | 2009 | chartbeat.com | New York, United States | |
TM Ted Meisel | Angel investor, ex-CEO of Overture Services, focused on tech startups | unknown_3dcf7614959045628 |
Investor details for FatTail
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of FatTail
16 people are tracked at FatTail (8 in leadership, 8 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Alvaro Villa | Vice President of Business Development | Leadership |
Richard Letaw, III | Director Of Business Development | Leadership |
Mark Kramer | Chief Information Officer | Leadership |
Gerry Bates | Chief Technology Officer | Leadership |
Doug H. | Co-founder, CEO | Leadership |
Barry Witkow | Chief Operating Officer | Leadership |
Matthew Newbill | Vice President Of Engineering | Leadership |
Nabeel Ahmed | VP Of Engineering | Leadership |
Natasha Soni | Sr. Client Success Manager | Team |
Ed Schindler | Client Success Manager | Team |
Dan O'Donnell | Senior Client Services Representative | Team |
Pascal van Huffel | Client Success Manager | Team |
Casey Rode | Sr. Solutions Engineer | Team |
Catherine Kurtz | Client Success Manager | Team |
gunjan bhargava | Sr. Software Quality Assurance Analyst | Team |
Jorge Olay | Sofware Engineer | Team |
Complete people profiles for FatTail
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Timeline of FatTail
3 dated milestones of FatTail across 24 years, from founding to its latest funding, stage changes and deals.
- Founded FatTail is founded.
- Funding First funding round of $3.5M.
- Exit Acquired by Chartbeat.
Competitors of FatTail
FatTail has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and Verve.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. |
Detailed competitors of FatTail
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of FatTail
The website of FatTail (fattail.com) receives about 2.9K visits a month.
- Monthly visits2.9K
▼ 58.3% vs previous month
Websites whose visitors overlap most with FatTail. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dqna.com | dqna.com | 100% | – | ||
| undertone.com | 100% | 60.3K | #336,574 | View details | |
jhaadvertising.com | jhaadvertising.com | 99% | – | ||
publishing2.com | publishing2.com | 96% | – | ||
| admonsters.com | 95% | #1,070,857 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for FatTail
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as FatTail (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Fattail
Complete news archive for FatTail
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Frequently Asked Questions about FatTail
FatTail was founded in 2001 and raised its 1st funding round 7 years after it was founded.
FatTail is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
FatTail is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Series A of $3.5M, raised on Oct 2008.
FatTail has 35 employees.
FatTail was founded in 2001 in Los Angeles, United States, and operates in the advertising technology sector. A platform is provided to design, develop, and deploy campaigns targeting specific audiences. Key products include Ad Book for managing proposals to billing, AdBook Direct for transacting guaranteed inventory via electronic systems, and Ad Book Markets for preferred inventory access by larger buyers. Operations focus on inter-company efficiency across the advertising process.
FatTail offers AdBook+.
FatTail has 3 investors. Key investors include Chartbeat, Velocity Interactive Group, and Ted Meisel.
FatTail operates through Fattail, Inc..
Yes. FatTail was acquired by Chartbeat in March 2025.