About 140 Proof
140 Proof is a Media & Entertainment company based in San Francisco (United States) founded in 2009, and was acquired by AcuityAds in August 2016. Patented Interest Graph technology is used for social ad targeting. 140 Proof has raised $5.5 million across 2 funding rounds from investors including BlueRun Ventures, SV Angel and Founders Fund. 140 Proof offers products and services including Canvas, Data Intelligence, Pathlight, and Email Integration. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its legal entity is illumin Holdings Inc. Its competitors include Kevel, Operative and Clicktripz; 2 of its 3 listed competitors have raised funding.
Company details
140 Proof was founded in 2009 in San Francisco, United States, within the social advertising technology sector. Data from multiple social accounts is interpreted through its patented Interest Graph technology. An ad server is maintained to identify users who sign into mobile apps via social credentials. Targeted ads are delivered based on derived interests. Notable clients encompass Microsoft, Disney, Infiniti, General Motors, Levis, Coke, ATT, Best Buy, and Victorias Secret.
- Total Equity Funding$5.5M (USD)
in 2 rounds
- Latest Funding Round$2.5M (USD), Series B
Apr 2011
- InvestorsBlueRun Ventures
& 3 more
- Acquired byAcuityAds
(Aug 2016)
Products & Services of 140 Proof
140 Proof offers a comprehensive portfolio of products and services, including Canvas, Data Intelligence, Pathlight, and Email Integration.
Platform for creating and managing advertising journeys with drag-and-drop interface.
System for audience segmentation and real-time performance metrics analysis.
AI-powered feature for campaign adjustments and conversion tracking.
Syncs first-party data with campaigns for targeted advertising strategies.
Apps and channels of 140 Proof
its YouTube channel illumin has 979 subscribers and 30 videos.
Videos from 140 Proof
The most watched videos on 140 Proof's YouTube channel, illumin (979 subscribers). Click a video to play it here.
More on illumin.
Funding Insights of 140 Proof
140 Proof has successfully raised a total of $5.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $2.5 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.5M
- Total Rounds 2
- Last Round Series B — $2.5M
- First Round $3M
(Jul 2009)
- Investors Count 3
All 2 funding rounds of 140 Proof with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2011 | $2.5M | Series B | – | – | |
| Jul 2009 | $3M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in 140 Proof
140 Proof has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include BlueRun Ventures, SV Angel and Founders Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm that invests in fintech, digital health, enterprise software, and consumer experiences. | brv.com | |||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
illumin is recognized as a leading demand-side advertising platform. | 2009 | acuityads.com | Toronto, Canada |
Investor details for 140 Proof
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of 140 Proof
4 dated milestones of 140 Proof across 7 years, from founding to its latest funding, stage changes and deals.
- Founded 140 Proof is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $2.5M.
- Exit Acquired by AcuityAds.
Competitors of 140 Proof
140 Proof has 3 listed competitors in our database, 2 of them funded. They include Kevel, Operative and Clicktripz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | SaaS platform for automating ad trafficking in media is provided. | ||
| clicktripz.com | 2010 | Manhattan Beach, United States | Offers travel ad network for brands, publishers, and destination marketing through targeted ads. |
Detailed competitors of 140 Proof
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of 140 Proof
Websites that share an audience with 140 Proof (140proof.com).
Websites whose visitors overlap most with 140 Proof. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| connexity.com | 100% | 39.7K | #822,269 | View details | |
| squareup.com | 72% | 45.4M | #836 | View details | |
| adly.com | 67% | 3.7K | #4,313,770 | View details | |
| stickermule.com | 42% | 1.7M | #29,228 | View details | |
dojosf.com | dojosf.com | 40% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for 140 Proof
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as 140 Proof (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about 140 Proof
140 Proof was founded in 2009.
140 Proof is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
140 Proof is a funded company, having raised a total of $5.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jul 2009.
140 Proof was founded in 2009 in San Francisco, United States, within the social advertising technology sector. Data from multiple social accounts is interpreted through its patented Interest Graph technology. An ad server is maintained to identify users who sign into mobile apps via social credentials. Targeted ads are delivered based on derived interests. Notable clients encompass Microsoft, Disney, Infiniti, General Motors, Levis, Coke, ATT, Best Buy, and Victorias Secret.
140 Proof's top competitors include Kevel, Operative and Clicktripz.
140 Proof offers Canvas, Data Intelligence, Pathlight, and Email Integration.
140 Proof has 4 investors. Key investors include BlueRun Ventures, SV Angel, Founders Fund, and illumin.
140 Proof operates through Illumin Holdings Inc..
Yes. 140 Proof was acquired by AcuityAds in August 2016.