About 140 Proof
140 Proof is a company based in San Francisco (United States) founded in 2009 was acquired by AcuityAds in August 2016.. 140 Proof has raised $5.5 million across 2 funding rounds from investors including BlueRun Ventures, SV Angel and Founders Fund. 140 Proof offers products and services including Canvas, Data Intelligence, Pathlight, and Email Integration. 140 Proof operates in a competitive market with competitors including Kevel, Operative, Clicktripz, Smart AdServer and Neodata, among others.
- Headquarter San Francisco, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Illumin Holdings Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5.5 M (USD)
in 2 rounds
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Latest Funding Round
$2.5 M (USD), Series B
Apr 28, 2011
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Investors
BlueRun Ventures
& 3 more
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Employee Count
Employee Count
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Acquired by
AcuityAds
(Aug 11, 2016)
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Products & Services of 140 Proof
140 Proof offers a comprehensive portfolio of products and services, including Canvas, Data Intelligence, Pathlight, and Email Integration. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for creating and managing advertising journeys with drag-and-drop interface.
System for audience segmentation and real-time performance metrics analysis.
AI-powered feature for campaign adjustments and conversion tracking.
Syncs first-party data with campaigns for targeted advertising strategies.
Funding Insights of 140 Proof
140 Proof has successfully raised a total of $5.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $2.5 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $2.5M
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First Round
First Round
(01 Jul 2009)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2011 | Amount | Series B - 140 Proof | Valuation |
investors |
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| Jul, 2009 | Amount | Series A - 140 Proof | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in 140 Proof
140 Proof has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include BlueRun Ventures, SV Angel and Founders Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm that invests in fintech, digital health, enterprise software, and consumer experiences.
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Founded Year | Domain | Location | |
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Early-stage investments are provided to transformative technology companies.
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Founded Year | Domain | Location | |
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Venture capital investments in technology and defense sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by 140 Proof
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - 140 Proof
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
140 Proof Comparisons
Competitors of 140 Proof
140 Proof operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Operative, Clicktripz, Smart AdServer and Neodata, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of content management and outdoor advertising services
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| domain | founded_year | HQ Location |
SaaS platform for automating ad trafficking in media is provided.
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| domain | founded_year | HQ Location |
Offers travel ad network for brands, publishers, and destination marketing through targeted ads.
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| domain | founded_year | HQ Location |
Premium ad serving solutions are delivered to global publishers.
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| domain | founded_year | HQ Location |
Provides advertising solutions to publishers
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| domain | founded_year | HQ Location |
Cloud based distributor for the music industry
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about 140 Proof
When was 140 Proof founded?
140 Proof was founded in 2009.
Where is 140 Proof located?
140 Proof is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is 140 Proof a funded company?
140 Proof is a funded company, having raised a total of $5.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jul 01, 2009.
What does 140 Proof do?
140 Proof was founded in 2009 in San Francisco, United States, within the social advertising technology sector. Data from multiple social accounts is interpreted through its patented Interest Graph technology. An ad server is maintained to identify users who sign into mobile apps via social credentials. Targeted ads are delivered based on derived interests. Notable clients encompass Microsoft, Disney, Infiniti, General Motors, Levis, Coke, ATT, Best Buy, and Victorias Secret.
Who are the top competitors of 140 Proof?
What products or services does 140 Proof offer?
140 Proof offers Canvas, Data Intelligence, Pathlight, and Email Integration.
Who are 140 Proof's investors?
140 Proof has 4 investors. Key investors include BlueRun Ventures, SV Angel, Founders Fund, and illumin.
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