About Smart AdServer
Smart AdServer is a Media & Entertainment company based in Montreal (Canada) founded in 2001, and was acquired by Capital Croissance in January 2021. It operates as a premium ad serving solutions are delivered to global publishers. Smart AdServer has completed 2 acquisitions, including DynAdmic and LiquidM. Its chief executive is Arnaud Creput. Its website smartadserver.com draws about 837 thousand monthly visits. Smart AdServer offers products and services including Maestro Curation Platform, SSP, AdServer, and CTV. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its competitors include Kevel, Operative, Apptera, Cinemacraft and 140 Proof and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Smart AdServer was founded in 2001 and is based in Montreal, Canada. Ad serving technology is provided to publishers for revenue optimization in premium and programmatic advertising, without dependence on external vendors. Over 450 publishers are supported worldwide, with partnerships maintained by premium media entities such as Hi Media, Axel Springer, Le Figaro, Le Monde, and LÉquipe.
- Headquarters Montreal, Canada
- Stage Acquired
- SectorsMedia & Entertainment
- Website smartadserver.com
- Social LinkedIn X Facebook YouTube
- Acquired by Capital Croissance (Jan 2021)
- InvestorsCathaya Capital
& 1 more
- Investments & AcquisitionsDynAdmic
& 1 more
- Acquired byCapital Croissance
(Jan 2021)
Products & Services of Smart AdServer
Smart AdServer offers a comprehensive portfolio of products and services, including Maestro Curation Platform, SSP, AdServer, and CTV.
Platform for flexible audience targeting and efficient deal management in advertising.
Tool for publishers to access demand and optimize ad revenue streams.
System for delivering and reporting ads to enhance publisher performance.
Technology for targeted advertising on connected TV formats.
Apps and channels of Smart AdServer
its YouTube channel Equativ has 597 subscribers and 30 videos.
Videos from Smart AdServer
The most watched videos on Smart AdServer's YouTube channel, Equativ (597 subscribers). Click a video to play it here.
More on Equativ.
Funding Insights of Smart AdServer
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Smart AdServer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | – | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Smart AdServer
Smart AdServer has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Cathaya Capital and Capital Croissance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | cathayacapital.com | - | |
Capital Croissance is engaged in venture and growth capital investment. | 2019 | capitalcroissance.fr | Paris, France |
Investor details for Smart AdServer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Smart AdServer
121 people are tracked at Smart AdServer (63 in leadership, 58 in team).
| Name | Role | Group |
|---|---|---|
Arnaud Creput | CEO | Leadership |
Emeline Decrouy Nguyen | Head Of Procurement | Leadership |
Irina Janys | Director, Demand Partnerships | Leadership |
Arnaud Glaizal | Head Of Products, Supply Side | Leadership |
Jack Edmonds | VP Partnerships EMEA | Leadership |
Evelyne Deschamps | Senior People Business Partner | Leadership |
Anna Gin | ATV Commercial Development Partnership Director | Leadership |
Jm Provencher | Head Of Creative Enhancement And Addressability Products | Leadership |
Alexandra Doll | Director Programmatic & Partnerships DACH | Leadership |
Joe McDonough | Sr. Director, Supply & Curation Partnerships | Leadership |
Arnaud Créput | Chief Executive Officer | Leadership |
Lauralyn Lamarche | Senior Director, Brand Marketing | Leadership |
Ben Skinazi | Chief Marketing Officer | Leadership |
Maximilian Weigel | Managing Director DACH & CEE | Leadership |
Christopher Cifarelli | Senior Director, CTV Partnerships, North America | Leadership |
David Mwila | Ctv, Partnerships Director | Leadership |
Audrey Louis | Head Of Media Operations | Leadership |
Ali Wendroff | Vice President, Global Demand Partnerships | Leadership |
Grégory Cornuz | Chief Product Officer | Leadership |
Jean-Christophe Peube | Chief Operations Officer (coo) | Leadership |
101 more people are available in the full profile.
Complete people profiles for Smart AdServer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Smart AdServer
Smart AdServer has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DynAdmic and LiquidM.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Video Targeting Through In-Stream Audio Recognition | dynadmic.com | Grasse, France | 2012 | Jun 2021 | •••• | |
Mobile ad campaigns are managed via a SaaS-based demand-side platform. | liquidm.com | Berlin, Germany | 2013 | Dec 2019 | •••• |
Complete acquisition details for Smart AdServer
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Smart AdServer
5 dated milestones of Smart AdServer across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Smart AdServer is founded.
- Funding First funding round.
- Acquisition Acquires LiquidM.
- Exit Acquired by Capital Croissance.
- Acquisition Acquires DynAdmic.
Competitors of Smart AdServer
Smart AdServer has 8 listed competitors in our database, 7 of them funded. They include Kevel, Operative, Apptera, Cinemacraft and 140 Proof, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | – | SaaS platform for automating ad trafficking in media is provided. | |
| apptera.com | 2001 | Sunnyvale, United States | $43.84M | 4 | Provider of ad server solutions | |
| cinemacraft.tv | 2010 | Tokyo, Japan | $6.94M | – | Interactive video content is monetized through dynamic embeds for brands. | |
| 140proof.com | 2009 | San Francisco, United States | $5.5M | – | Patented Interest Graph technology is used for social ad targeting. | |
| yangaroo.com | 1999 | Toronto, Canada | – | – | Cloud based distributor for the music industry | |
| tap.me | 2009 | Chicago, United States | $5.45M | – | Ad servers for mobile and video gaming ads are provided. | |
| lightningcast.com | 1999 | Baltimore, United States | $20.5M | – | Provider of ad insertion technology and services |
Detailed competitors of Smart AdServer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Smart AdServer
The website of Smart AdServer (smartadserver.com) receives about 836.9K visits a month.
- Monthly visits836.9K
▼ 20.2% vs previous month
Websites whose visitors overlap most with Smart AdServer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| epom.com | 100% | 62.3K | #654,536 | View details | |
| linkbux.com | 78% | – | #11,652 | View details | |
| zedo.com | 76% | – | – | View details | |
| sitepoint.com | 71% | 460.7K | #114,995 | View details | |
ok.de | ok.de | 66% | – | #123,451 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smart AdServer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Smart AdServer (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Smart Adserver
Complete news archive for Smart AdServer
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Smart AdServer
Smart AdServer was founded in 2001 and raised its 1st funding round 14 years after it was founded.
Smart AdServer is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Arnaud Creput is the current CEO of Smart AdServer.
Smart AdServer was founded in 2001 and is based in Montreal, Canada. Ad serving technology is provided to publishers for revenue optimization in premium and programmatic advertising, without dependence on external vendors. Over 450 publishers are supported worldwide, with partnerships maintained by premium media entities such as Hi Media, Axel Springer, Le Figaro, Le Monde, and LÉquipe.
Smart AdServer offers Maestro Curation Platform, SSP, AdServer, and CTV.
Smart AdServer has 2 investors. Key investors include Cathaya Capital, and Capital Croissance.
Yes. Smart AdServer was acquired by Capital Croissance in January 2021.
The website of Smart AdServer receives about 837 thousand visits a month.