About Smart AdServer
Smart AdServer is a company based in Montreal (Canada) founded in 2001 was acquired by Capital Croissance in January 2021.. Smart AdServer has completed 2 acquisitions, including DynAdmic and LiquidM. Smart AdServer offers products and services including Maestro Curation Platform, SSP, AdServer, and CTV. Smart AdServer operates in a competitive market with competitors including Kevel, Operative, Apptera, Cinemacraft and 140 Proof, among others.
- Headquarter Montreal, Canada
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Cathaya Capital
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
DynAdmic
& 1 more
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Acquired by
Capital Croissance
(Jan 27, 2021)
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Products & Services of Smart AdServer
Smart AdServer offers a comprehensive portfolio of products and services, including Maestro Curation Platform, SSP, AdServer, and CTV. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for flexible audience targeting and efficient deal management in advertising.
Tool for publishers to access demand and optimize ad revenue streams.
System for delivering and reporting ads to enhance publisher performance.
Technology for targeted advertising on connected TV formats.
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Software Development Team
27 people
Leadership Team
25 people
Sales and Marketing
20 people
Product Management Team
11 people
Senior Team
6 people
Human Resources and Administration
5 people
Data Analysis and Operations Team
5 people
Head Team
4 people
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Funding Insights of Smart AdServer
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2015 | Amount | Private Equity Round - Smart AdServer | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smart AdServer
Smart AdServer has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Cathaya Capital and Capital Croissance. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Capital Croissance is engaged in venture and growth capital investment.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smart AdServer
Smart AdServer has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DynAdmic and LiquidM. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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2013 | ||||
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Video Targeting Through In-Stream Audio Recognition
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Smart AdServer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smart Adserver Comparisons
Competitors of Smart AdServer
Smart AdServer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Operative, Apptera, Cinemacraft and 140 Proof, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of content management and outdoor advertising services
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SaaS platform for automating ad trafficking in media is provided.
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Provider of ad server solutions
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| domain | founded_year | HQ Location |
Interactive video content is monetized through dynamic embeds for brands.
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| domain | founded_year | HQ Location |
Patented Interest Graph technology is used for social ad targeting.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smart Adserver
Frequently Asked Questions about Smart AdServer
When was Smart AdServer founded?
Smart AdServer was founded in 2001 and raised its 1st funding round 14 years after it was founded.
Where is Smart AdServer located?
Smart AdServer is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Who is the current CEO of Smart AdServer?
Arnaud Creput is the current CEO of Smart AdServer.
What does Smart AdServer do?
Smart AdServer was founded in 2001 and is based in Montreal, Canada. Ad serving technology is provided to publishers for revenue optimization in premium and programmatic advertising, without dependence on external vendors. Over 450 publishers are supported worldwide, with partnerships maintained by premium media entities such as Hi Media, Axel Springer, Le Figaro, Le Monde, and LÉquipe.
Who are the top competitors of Smart AdServer?
What products or services does Smart AdServer offer?
Smart AdServer offers Maestro Curation Platform, SSP, AdServer, and CTV.
How many acquisitions has Smart AdServer made?
Who are Smart AdServer's investors?
Smart AdServer has 2 investors. Key investors include Cathaya Capital, and Capital Croissance.
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