About Criteo
Criteo is a company based in Paris (France) founded in 2005.. Criteo has raised $59.97 million across 4 funding rounds from investors including Bessemer Venture Partners, Yahoo Japan and AGF Management Limited. The company has 3,510 employees as of December 31, 2024. Criteo has completed 10 acquisitions, including Ad-X Tracking, AdQuantic and Brandcrush. Criteo operates in a competitive market with competitors including NextRoll, Mediaocean, RhythmOne, Viewbix and Adcash, among others.
- Headquarter Paris, France
- Employees 3510 as on 31 Dec, 2024
- Stage Public
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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- Legal Name Criteo Sa Sponsored Adr Repr 1 Sh
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Annual Revenue
$1.93 B-1.16as on Dec 31, 2024
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Net Profit
$111.37 M108.79as on Dec 31, 2024
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EBITDA
$283.29 M40.09as on Dec 31, 2024
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Total Equity Funding
$59.97 M (USD)
in 4 rounds
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Latest Funding Round
$38.8 M (USD), Series D
Sep 25, 2012
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Investors
Bessemer Venture Partners
& 7 more
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Employee Count
3510
as on Dec 31, 2024
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Investments & Acquisitions
Ad-X Tracking
& 9 more
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IPO & Listings of Criteo
Criteo is a publicly listed company on the NASDAQ with ticker symbol CRTO in USA, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Software Development Team
190 people
Product Management Team
64 people
Leadership Team
58 people
Sales and Marketing
51 people
Senior Team
41 people
Human Resources and Administration
30 people
Operations Team
27 people
Head Team
14 people
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Funding Insights of Criteo
Criteo has successfully raised a total of $59.97M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $38.8 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series D — $38.8M
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First Round
First Round
(01 Jun 2006)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2012 | Amount | Series D - Criteo | Valuation | SoftBank Capital | |
| May, 2010 | Amount | Series C - Criteo | Valuation | Bessemer Venture Partners |
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| Jan, 2008 | Amount | Series B - Criteo | Valuation | Index Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Criteo
Criteo has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Yahoo Japan and AGF Management Limited. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm partnering with enterprise software companies and early-stage funds.
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Founded Year | Domain | Location | |
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Private markets investment management with strategies in equity, credit, and secondary investments.
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Founded Year | Domain | Location | |
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Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Criteo
Criteo has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include Ad-X Tracking, AdQuantic and Brandcrush. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Sponsored product promotions platform is provided for e-commerce retailers.
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2013 | ||||
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E-commerce assets are integrated into offline stores by Storetail's platform.
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2013 | ||||
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Mobile advertising is tracked, monitored, and analyzed in real time.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Criteo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Criteo Comparisons
Competitors of Criteo
Criteo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NextRoll, Mediaocean, RhythmOne, Viewbix and Adcash, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Interactive apps are integrated into videos to boost engagement.
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| domain | founded_year | HQ Location |
Targeted ad placements are provided via an advertising network.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Criteo
Frequently Asked Questions about Criteo
When was Criteo founded?
Criteo was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Where is Criteo located?
Criteo is headquartered in Paris, France.
Who is the current CEO of Criteo?
Megan Clarken is the current CEO of Criteo.
Is Criteo a funded company?
Criteo is a funded company, having raised a total of $59.97M across 4 funding rounds to date. The company's 1st funding round was a Series B of $10.4M, raised on Jun 01, 2006.
How many employees does Criteo have?
As of Dec 31, 2024, the latest employee count at Criteo is 3,510.
What is the annual revenue of Criteo?
Annual revenue of Criteo is $1.93B as on Dec 31, 2024.
What does Criteo do?
Criteo was founded in 2005 in Paris, France, and operates in the digital advertising sector. AI and machine learning are utilized to create real-time personalized advertisements for individual users. Product recommendations are integrated into these ads, while campaign performance is optimized through predictive bidding technology. Engagement, conversions, and other metrics are forecasted to enhance ad effectiveness across global operations.
Who are the top competitors of Criteo?
Criteo's top competitors include NextRoll, Mediaocean and Unified.
Is Criteo publicly traded?
Yes, Criteo is publicly traded on NASDAQ under the ticker symbol CRTO.
How many acquisitions has Criteo made?
Criteo has made 10 acquisitions, including Ad-X Tracking, AdQuantic, and Brandcrush.
Who are Criteo's investors?
Criteo has 8 investors. Key investors include Bessemer Venture Partners, Yahoo Japan, AGF Management Limited, Sapphire Ventures, and Adams Street Partners.
What is Criteo's ticker symbol?
The ticker symbol of Criteo is CRTO on NASDAQ.
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