Mabaya

New York, United States Founded: 2013 • Age: 13 yrs Acquired By Criteo
Sponsored product promotions platform is provided for e-commerce retailers.
Annual revenue - Latest available
Total funding $2.2M 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Mabaya

Mabaya is a company based in New York (United States) founded in 2013 by Jonathan Kogan was acquired by Criteo in May 2021. Mabaya has raised $2.25 million across 1 funding round from investors including Criteo, lool ventures and 2B Angels. Mabaya operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and TripleLift, among others.

  • Headquarter New York, United States
  • Founders Jonathan Kogan
  • Sectors
    Media & Entertainment
    Technology Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.25 M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.25 M (USD), Angel Round

    Dec 15, 2015

  • Investors
    Criteo

    & 2 more

  • Employee Count
    Not available
  • Acquired by
    Criteo

    (May 20, 2021)

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People of Mabaya

Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Ayelet Cohen
senior Account Strategist - Enterprise Customers
People
Ofer Brilant
VP, Head of Customer success
People
Dan Chen
CRO & Co-founder
People
Idan Frenkel
Enterprise Account Manager

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Funding Insights of Mabaya

Mabaya has successfully raised a total of $2.25M through 1 strategic funding round. The most recent funding activity was a Angel Round of $2.25 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Mabaya

Mabaya has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Criteo, lool ventures and 2B Angels.

All
Venture Fund
Investor Description Founded Year Domain Location
Seed funding is offered by lool ventures to startups.
Locked Locked Locked
Seed & early stage tech-focused VC firm investing primarily in Israel
Locked Locked Locked
AI-driven ad campaigns are managed for personalization and optimization.
Locked Locked Locked
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Investor details for Mabaya

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  • Investor domains
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  • Participation history

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Investments & Acquisitions by Mabaya

Investments
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Investment portfolio details for Mabaya

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Financial Statements - Mabaya

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Detailed financials for Mabaya

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Mabaya Comparisons

Mabaya Primary company
Description
Sponsored product promotions platform is provided for e-comm...
Location
New York, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Mabaya

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Competitors of Mabaya

Mabaya operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and TripleLift, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
SaaS email marketing solutions are offered to e-commerce businesses.
Locked Locked Locked
API-based enterprise commerce and content management platform is delivered.
Locked Locked Locked
Cloud-based marketing platform for e-tailers
Locked Locked Locked
Marketing solutions for e-commerce businesses are provided by Bango.
Locked Locked Locked
Native advertising exchange platform
Locked Locked Locked
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
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Detailed competitors of Mabaya

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Latest news on Mabaya

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Complete news archive for Mabaya

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Frequently Asked Questions about Mabaya

Mabaya was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Mabaya is headquartered in New York, United States. It is registered at New York, New York, United States.

Jonathan Kogan is the current CEO of Mabaya. They have also founded this company.

Mabaya is a funded company, having raised a total of $2.25M across 1 funding round to date.

Founded in 2013 and based in New York, United States, Mabaya operates in the e-commerce sector. A platform is offered that connects online retailers and marketplaces with associated brands and merchants. Products are promoted to targeted shoppers through premium store placements. E-tailers are enabled to integrate brands for enhanced visibility across their digital storefronts.

Mabaya's top competitors include Klaviyo, CommerceIQ and Yotpo.

Mabaya has 3 investors. Key investors include Criteo, lool ventures, and 2B Angels.

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