Mabaya

New York, United States Founded: 2013 • Age: 13 yrs Acquired By Criteo
Sponsored product promotions platform is provided for e-commerce retailers.
Request Access

About Mabaya

Mabaya is a company based in New York (United States) founded in 2013 by Jonathan Kogan was acquired by Criteo in May 2021.. Mabaya has raised $2.25 million across 1 funding round from investors including Criteo, lool ventures and 2B Angels. Mabaya operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and TripleLift, among others.

  • Headquarter New York, United States
  • Founders Jonathan Kogan
  • Sectors
    Media & Entertainment
    Technology Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.25 M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.25 M (USD), Angel Round

    Dec 15, 2015

  • Investors
    Criteo

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Criteo

    (May 20, 2021)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of Mabaya
Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Ayelet Cohen
senior Account Strategist - Enterprise Customers
People
Ofer Brilant
VP, Head of Customer success
People
Dan Chen
CRO & Co-founder
People
Idan Frenkel
Enterprise Account Manager

Unlock access to complete

Funding Insights of Mabaya

Mabaya has successfully raised a total of $2.25M through 1 strategic funding round. The most recent funding activity was a Angel Round round of $2.25 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Angel Round — $2.2M
  • First Round

    (15 Dec 2015)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2015 Amount Angel Round - Mabaya Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mabaya

Mabaya has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Criteo, lool ventures and 2B Angels. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Seed funding is offered by lool ventures to startups.
Founded Year Domain Location
Seed & early stage tech-focused VC firm investing primarily in Israel
Founded Year Domain Location
AI-driven ad campaigns are managed for personalization and optimization.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mabaya

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Mabaya

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mabaya Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Mabaya

Mabaya operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and TripleLift, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Native advertising exchange platform
domain founded_year HQ Location
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mabaya

Frequently Asked Questions about Mabaya

When was Mabaya founded?

Mabaya was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is Mabaya located?

Mabaya is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Mabaya?

Jonathan Kogan is the current CEO of Mabaya. They have also founded this company.

Is Mabaya a funded company?

Mabaya is a funded company, having raised a total of $2.25M across 1 funding round to date. The company's 1st funding round was a Angel Round of $2.25M, raised on Dec 15, 2015.

What does Mabaya do?

Founded in 2013 and based in New York, United States, Mabaya operates in the e-commerce sector. A platform is offered that connects online retailers and marketplaces with associated brands and merchants. Products are promoted to targeted shoppers through premium store placements. E-tailers are enabled to integrate brands for enhanced visibility across their digital storefronts.

Who are the top competitors of Mabaya?

Mabaya's top competitors include Klaviyo, CommerceIQ and Yotpo.

Who are Mabaya's investors?

Mabaya has 3 investors. Key investors include Criteo, lool ventures, and 2B Angels.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available