About Mabaya
Mabaya is a company based in New York (United States) founded in 2013 by Jonathan Kogan was acquired by Criteo in May 2021. Mabaya has raised $2.25 million across 1 funding round from investors including Criteo, lool ventures and 2B Angels. Mabaya operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and TripleLift, among others.
- Headquarter New York, United States
- Founders Jonathan Kogan
- SectorsMedia & EntertainmentTechnology Retail
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website mabaya.com
- Social LinkedIn X Facebook
- Acquired by Criteo (May 2021)
Funding Insights of Mabaya
Mabaya has successfully raised a total of $2.25M through 1 strategic funding round. The most recent funding activity was a Angel Round of $2.25 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.25M
- Total Rounds 1
- Last Round Angel Round — $2.25M
- First Round $2.25M
(Dec 2015)
- Investors Count 2
All 1 funding rounds of Mabaya with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $2.25M | Angel Round | – | – |
3 investors in total: 3 institutional.
Investors in Mabaya
Mabaya has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Criteo, lool ventures and 2B Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed funding is offered by lool ventures to startups. | – | lool.vc | Israel | |
Seed & early stage tech-focused VC firm investing primarily in Israel | – | 2b-angels.com | Tel Aviv, Israel | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | criteo.com | Paris, France |
Investor details for Mabaya
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mabaya
9 people are tracked at Mabaya (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Jonathan Kogan | Co-Founder & CEO | Leadership |
Ofer Brilant | VP, Head of Customer success | Leadership |
Dan Chen | CRO & Co-founder | Leadership |
Tomer Graziani | VP of Growth | Leadership |
Ayelet Cohen | senior Account Strategist - Enterprise Customers | Team |
Idan Frenkel | Enterprise Account Manager | Team |
Marom Breuer | Technical Customer Success Team Lead | Team |
Tal G. | Customer Success Manager | Team |
Dana Sitton | Growth & Account Strategist | Team |
Complete people profiles for Mabaya
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mabaya
3 dated milestones of Mabaya across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Mabaya is founded.
- Funding First funding round of $2.2M.
- Exit Acquired by Criteo.
Competitors of Mabaya
Mabaya operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and TripleLift, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| triplelift.com | 2012 | New York, United States | $20.61M | 285 | Native advertising exchange platform | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| seedtag.com | 2014 | Madrid, Spain | $298.78M | – | In image advertising platform |
Detailed competitors of Mabaya
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mabaya
The website of Mabaya (mabaya.com) receives about 15.2K visits a month and ranks #1,777,176 among all websites worldwide, #3,930 in Online Marketing.
- Monthly visits15.2K
▲ 39.3% vs previous month
- Unique visitors4.1K
per month
- Global rank#1,777,176
among all websites
- Category rank#3,930
Business and Consumer Services · Online Marketing
- Bounce rate37%
- Pages per visit3.0
- Average visit53 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Mabaya. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ubimo.com | 100% | – | – | View details | |
| tonara.com | 91% | 23.1K | #1,306,210 | View details | |
marketplace.empik.com | marketplace.empik.com | 89% | – | #132,186 | – |
nakoa.digital | nakoa.digital | 82% | – | #3,354,073 | – |
Latest news on Mabaya
Complete news archive for Mabaya
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Mabaya
10 companies that operate in the same segment as Mabaya (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Mabaya
Mabaya was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Mabaya is headquartered in New York, United States. It is registered at New York, New York, United States.
Jonathan Kogan is the current CEO of Mabaya. They have also founded this company.
Mabaya is a funded company, having raised a total of $2.25M across 1 funding round to date. The company's 1st funding round was a Angel Round of $2.25M, raised on Dec 2015.
Founded in 2013 and based in New York, United States, Mabaya operates in the e-commerce sector. A platform is offered that connects online retailers and marketplaces with associated brands and merchants. Products are promoted to targeted shoppers through premium store placements. E-tailers are enabled to integrate brands for enhanced visibility across their digital storefronts.
Mabaya's top competitors include Klaviyo, CommerceIQ and Yotpo.
Mabaya has 3 investors. Key investors include Criteo, lool ventures, and 2B Angels.
Yes. Mabaya was acquired by Criteo in May 2021.