About DataPop
DataPop is a Media & Entertainment company based in Los Angeles (United States) founded in 2008, and was acquired by Criteo in February 2015. Ad Optimization Platform. DataPop has raised $9.2 million across 3 funding rounds from investors including Criteo, MK Capital and Rincon Venture Partners. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its legal entity is DataPop. LLC. Its competitors include Adobe, CreativeX and Apester; 2 of its 3 listed competitors have raised funding.
Company details
DataPop was founded in 2008 and is based in Los Angeles, United States. The company operates in the advertising technology sector, providing a cloud-based platform for retail customers. Optimized ads are generated and distributed across search, shopping, and social channels, including Product Listing Ads, Comparison Shopping Engines, and platforms like Pinterest. Targeted messages are created from offers to support merchandising in online and mobile environments.
- Headquarters Los Angeles, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website datapop.com
- Social LinkedIn X
- Acquired by Criteo (Feb 2015)
- Legal Name Datapop. Llc
Funding Insights of DataPop
DataPop has successfully raised a total of $9.2M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in April 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.2M
- Total Rounds 3
- Last Round Series B — $7M
- First Round $500,000
(Mar 2009)
- Investors Count 5
All 3 funding rounds of DataPop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2012 | $7M | Series B | – | – | |
| Nov 2010 | $1.7M | Series A | – | – | |
| Mar 2009 | $500,000 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in DataPop
DataPop has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Criteo, MK Capital and Rincon Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in software and technology companies with a focus on early and growth stages. | mkcapital.com | |||
Early-stage venture capital is provided to US technology firms. | rinconvp.com | Santa Barbara, United States | ||
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies | iaventures.com | New York, United States | ||
| mvmpartners.com | ||||
Early-stage US tech startups are funded by Accelerator Ventures. | acceleratorventures.com | San Francisco, United States | ||
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | criteo.com | Paris, France |
Investor details for DataPop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of DataPop
4 dated milestones of DataPop across 7 years, from founding to its latest funding, stage changes and deals.
- Founded DataPop is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series B, of $7.0M.
- Exit Acquired by Criteo.
Competitors of DataPop
DataPop has 3 listed competitors in our database, 2 of them funded. They include Adobe, CreativeX and Apester.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| apester.com | 2011 | New York, United States | $18M | A content engagement platform is provided for interactive media creation. |
Detailed competitors of DataPop
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as DataPop (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Datapop
Complete news archive for DataPop
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about DataPop
DataPop was founded in 2008 and raised its 1st funding round 1 year after it was founded.
DataPop is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
DataPop is a funded company, having raised a total of $9.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Mar 2009.
DataPop was founded in 2008 and is based in Los Angeles, United States. The company operates in the advertising technology sector, providing a cloud-based platform for retail customers. Optimized ads are generated and distributed across search, shopping, and social channels, including Product Listing Ads, Comparison Shopping Engines, and platforms like Pinterest. Targeted messages are created from offers to support merchandising in online and mobile environments.
DataPop has 6 investors. Key investors include Criteo, MK Capital, Rincon Venture Partners, IA Ventures, and Momentum Venture Management.
DataPop operates through Datapop. Llc.
Yes. DataPop was acquired by Criteo in February 2015.