Ad-X Tracking

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By Criteo
Mobile advertising is tracked, monitored, and analyzed in real time.
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About Ad-X Tracking

Ad-X Tracking is a company based in London (United Kingdom) founded in 2011 was acquired by Criteo in July 2013.. Ad-X Tracking operates in a competitive market with competitors including AppsFlyer, Branch, Adjust, Singular and InMarket, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Adx Limited
  • Date of Incorporation 20 Jun, 2018
  • Jurisdiction PENSHURST, KENT, UNITED KINGDOM
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Criteo

    (Jul 15, 2013)

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Funding Insights of Ad-X Tracking

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Ad-X Tracking

Ad-X Tracking has secured backing from 1 investor. Prominent investors backing the company include Criteo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
AI-driven ad campaigns are managed for personalization and optimization.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Ad-X Tracking

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Ad-X Tracking

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ad-X Tracking Comparisons

Employees
+
Add Comparison
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Competitors of Ad-X Tracking

Ad-X Tracking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Adjust, Singular and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud based mobile marketing analytics and attribution platform
domain founded_year HQ Location
Cloud based marketing optimization platform for deep linking
domain founded_year HQ Location
Cloud-based software for mobile marketing analytics is provided.
domain founded_year HQ Location
Marketing data is unified and ROI is analyzed across channels.
domain founded_year HQ Location
Marketing measurement solutions are delivered to link brands with consumers.
domain founded_year HQ Location
User intent is analyzed and targeted in real-time for attribution.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Ad-X Tracking

Frequently Asked Questions about Ad-X Tracking

When was Ad-X Tracking founded?

Ad-X Tracking was founded in 2011.

Where is Ad-X Tracking located?

Ad-X Tracking is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

What does Ad-X Tracking do?

Founded in 2011 in London, United Kingdom, Ad-X Tracking operates in the mobile advertising sector. Services encompass in-depth tracking and monitoring of campaigns across iOS, Android, Blackberry, and Facebook platforms. Real-time reporting is delivered, with metrics focused on cost per install, user engagement, sales, and optimization from over 300 ad sources. The company was acquired by Criteo in July 2013.

Who are the top competitors of Ad-X Tracking?

Ad-X Tracking's top competitors include AppsFlyer, Adjust and Branch.

Who are Ad-X Tracking's investors?

Ad-X Tracking has 1 investor. Key investors include Criteo.

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