About Ad-X Tracking
Ad-X Tracking is a Technology company based in London (United Kingdom) founded in 2011, and was acquired by Criteo in July 2013. Mobile advertising is tracked, monitored, and analyzed in real time. It operates in the Technology and Media & Entertainment sectors. The company was acqui-hired. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Sales and Marketing. Its legal entity is ADX LIMITED.
Company details
Founded in 2011 in London, United Kingdom, Ad-X Tracking operates in the mobile advertising sector. Services encompass in-depth tracking and monitoring of campaigns across iOS, Android, Blackberry, and Facebook platforms. Real-time reporting is delivered, with metrics focused on cost per install, user engagement, sales, and optimization from over 300 ad sources. The company was acquired by Criteo in July 2013.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website adxtracking.com
- Social LinkedIn X Facebook
- Acquired by Criteo (Jul 2013)
- Legal Name Adx Limited
- Date of Incorporation 20 Jun, 2018
- Jurisdiction PENSHURST, KENT, UNITED KINGDOM
Investors in Ad-X Tracking
Ad-X Tracking has secured backing from 1 investor. Prominent investors backing the company include Criteo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | criteo.com | Paris, France |
Investor details for Ad-X Tracking
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Ad-X Tracking
2 dated milestones of Ad-X Tracking across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Ad-X Tracking is founded.
- Exit Acquired by Criteo.
Top companies in SME & Vertical Software
2 companies that operate in the same segment as Ad-X Tracking (SME & Vertical Software) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based ERP software is offered for multiple industries. | 1991 | Loughborough, England, United Kingdom | USD 1.49 B | 7,356 | ||
AI-powered data and decision intelligence solutions are provided for businesses. | 2016 | London, England, United Kingdom | USD 545.02 M | USD 161.29 M | 886 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Ad-X Tracking
Ad-X Tracking was founded in 2011.
Ad-X Tracking is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Founded in 2011 in London, United Kingdom, Ad-X Tracking operates in the mobile advertising sector. Services encompass in-depth tracking and monitoring of campaigns across iOS, Android, Blackberry, and Facebook platforms. Real-time reporting is delivered, with metrics focused on cost per install, user engagement, sales, and optimization from over 300 ad sources. The company was acquired by Criteo in July 2013.
Ad-X Tracking has 1 investor. Key investors include Criteo.
Ad-X Tracking operates through Adx Limited.
Yes. Ad-X Tracking was acquired by Criteo in July 2013.