About Ad-X Tracking
Ad-X Tracking is a company based in London (United Kingdom) founded in 2011 was acquired by Criteo in July 2013.. Ad-X Tracking operates in a competitive market with competitors including AppsFlyer, Branch, Adjust, Singular and InMarket, among others.
- Headquarter London, United Kingdom
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Adx Limited
- Date of Incorporation 20 Jun, 2018
- Jurisdiction PENSHURST, KENT, UNITED KINGDOM
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Funding Insights of Ad-X Tracking
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ad-X Tracking
Ad-X Tracking has secured backing from 1 investor. Prominent investors backing the company include Criteo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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AI-driven ad campaigns are managed for personalization and optimization.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Ad-X Tracking
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ad-X Tracking
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ad-X Tracking Comparisons
Competitors of Ad-X Tracking
Ad-X Tracking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Adjust, Singular and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
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Cloud-based software for mobile marketing analytics is provided.
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Marketing data is unified and ROI is analyzed across channels.
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Marketing measurement solutions are delivered to link brands with consumers.
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User intent is analyzed and targeted in real-time for attribution.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Ad-X Tracking
When was Ad-X Tracking founded?
Ad-X Tracking was founded in 2011.
Where is Ad-X Tracking located?
Ad-X Tracking is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
What does Ad-X Tracking do?
Founded in 2011 in London, United Kingdom, Ad-X Tracking operates in the mobile advertising sector. Services encompass in-depth tracking and monitoring of campaigns across iOS, Android, Blackberry, and Facebook platforms. Real-time reporting is delivered, with metrics focused on cost per install, user engagement, sales, and optimization from over 300 ad sources. The company was acquired by Criteo in July 2013.
Who are the top competitors of Ad-X Tracking?
Who are Ad-X Tracking's investors?
Ad-X Tracking has 1 investor. Key investors include Criteo.
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