About Storetail
Storetail is a Retail company based in Paris (France) founded in 2013, and was acquired by Criteo in September 2018. E-commerce assets are integrated into offline stores by Storetails platform. It operates in the Retail and Technology sectors. Storetail has raised $8.38 million across 2 funding rounds from investors including Criteo, Ventech and ISAI. The company was acqui-hired. Its focus areas include In Store Retail Tech, Marketing, Promotion Management and Retailer Engagement.
Company details
Storetail was founded in 2013 in Paris, France, within the retail technology sector. A trade marketing platform is operated to enable retailers to incorporate online e-commerce data into physical store environments. Mechanical store data is connected to e-commerce systems, enhancing in-store experiences. Inventory management, pricing strategies, and promotional activities are addressed through these integrations, supporting operational efficiency for retailers.
- Headquarters Paris, France
- Stage Acquired
- SectorsRetailTechnology
- Email••••••••
- Website storetail.com
- Social LinkedIn X Facebook
- Acquired by Criteo (Sep 2018)
Funding Insights of Storetail
Storetail has successfully raised a total of $8.38M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6.17 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.38M
- Total Rounds 2
- Last Round Series B — $6.17M
- First Round $2.21M
(Jul 2016)
- Investors Count 2
All 2 funding rounds of Storetail with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $6.17M | Series B | – | Ventech, ISAI Gestion | – |
| Jul 2016 | $2.21M | Seed | – | ISAI Gestion | – |
3 investors in total: 3 institutional.
Investors in Storetail
Storetail has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Criteo, Ventech and ISAI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage funding is provided to innovative founders by Ventech. | ventechvc.com | Paris, France | ||
A venture capital fund focused on tech entrepreneurs is operated. | isai.fr | Paris, France | ||
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | criteo.com | Paris, France |
Investor details for Storetail
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- Complete investor list
- Round participation
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Timeline of Storetail
4 dated milestones of Storetail across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Storetail is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series B, of $6.2M.
- Exit Acquired by Criteo.
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Frequently Asked Questions about Storetail
Storetail was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Storetail is headquartered in Paris, France.
Storetail is a funded company, having raised a total of $8.38M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.21M, raised on Jul 2016.
Storetail was founded in 2013 in Paris, France, within the retail technology sector. A trade marketing platform is operated to enable retailers to incorporate online e-commerce data into physical store environments. Mechanical store data is connected to e-commerce systems, enhancing in-store experiences. Inventory management, pricing strategies, and promotional activities are addressed through these integrations, supporting operational efficiency for retailers.
Yes. Storetail was acquired by Criteo in September 2018.