About HookLogic
HookLogic is a company based in New York (United States) founded in 2004 was acquired by Criteo in October 2016. HookLogic has raised $39.3 million across 4 funding rounds from investors including Criteo, LUMA Partners and Bain Capital Ventures. HookLogic operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
- Headquarter New York, United States
- SectorsMedia & Entertainment
- Website hooklogic.com
- Social LinkedIn X Facebook
- Acquired by Criteo (Oct 2016)
- Legal Name Hooklogic, Inc.
Funding Insights of HookLogic
HookLogic has successfully raised a total of $39.3M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.3M
- Total Rounds 4
- First Round $9.5M
(Sep 2011)
- Investors Count 4
All 4 funding rounds of HookLogic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | – | Series C | – | – | |
| Sep 2015 | $15.5M | Series C | – | – | |
| Sep 2013 | $14.3M | Series B | – | – | |
| Sep 2011 | $9.5M | Series A | – | Bain Capital Ventures | – |
5 investors in total: 5 institutional.
Investors in HookLogic
HookLogic has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Criteo, LUMA Partners and Bain Capital Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | lumacapitalpartners.com | - | |
Venture capital fund focused on investing in multiple sectors | – | baincapitalventures.com | Boston, United States | |
Investment in technology startups focusing on compute, AI, and related innovations. | – | intelcapital.com | - | |
- | – | fungcap.com | - | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | criteo.com | Paris, France |
Investor details for HookLogic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of HookLogic
4 dated milestones of HookLogic across 12 years, from founding to its latest funding, stage changes and deals.
- Founded HookLogic is founded.
- Funding First funding round of $9.5M.
- Funding Latest funding round, Series C,.
- Exit Acquired by Criteo.
Competitors of HookLogic
HookLogic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| svgmedia.in | 2006 | Gurugram, India | $3.17M | 987 | Digital media network | |
| supersonic.com | 2009 | Tel Aviv, Israel | $23.2M | – | Game publishing solutions are provided by Supersonic for developers. | |
| ex.co | 2012 | New York, United States | $69.2M | – | Content management platform | |
| openweb.com | 2012 | New York, United States | $408M | – | Cross-device ad network is provided for conversation-based advertising. | |
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| districtm.net | 2013 | Montreal, Canada | $39M | – | Ad network software is offered for multi-platform ad delivery. | |
| adways.net | 2001 | Shinjuku, Japan | – | – | Digital advertising and technology solutions are provided by Adways. |
Detailed competitors of HookLogic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of HookLogic
Websites that share an audience with HookLogic (hooklogic.com).
Websites whose visitors overlap most with HookLogic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pfcfulfills.com | 100% | – | #7,621,479 | View details | |
| flexcon.com | 100% | 680.7K | #1,439,505 | View details | |
| marins.net | 100% | – | – | View details | |
quantumgroup.com | quantumgroup.com | 100% | – | #9,234,007 | – |
opinionsltd.com | opinionsltd.com | 100% | – | #398,433 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for HookLogic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to HookLogic
10 companies that operate in the same segment as HookLogic (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about HookLogic
HookLogic was founded in 2004 and raised its 1st funding round 7 years after it was founded.
HookLogic is headquartered in New York, United States. It is registered at New York, New York, United States.
HookLogic is a funded company, having raised a total of $39.3M across 4 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Sep 2011.
HookLogic was founded in 2004 in New York, United States, within the retail performance advertising sector. Integration with major retailers enables real-time targeting of shoppers based on intent and product relevance. SKU-level sales data is accessed to attribute outcomes and generate insights for campaigns. Campaign management tools are provided for bid adjustments, targeting, and optimization using performance metrics. Partnerships include entities such as Walmart, Target, and Best Buy.
HookLogic's top competitors include Taboola, Supersonic and EX.CO.
HookLogic has 5 investors. Key investors include Criteo, LUMA Partners, Bain Capital Ventures, Intel Capital, and Fung Capital.
HookLogic operates through Hooklogic, Inc..
Yes. HookLogic was acquired by Criteo in October 2016.